Business style: speech, clothing, appearance. How a person's appearance affects their success

Plan

1. Etiquette in the culture of appearance

2.The appearance of a business person

3 business man suit

3.1 Jacket, shirt, tie

3.2 Men's footwear

4 business woman's suit

5.Accessories

Literature

1. Etiquette in the culture of appearance

Having seen a person for the first time, people involuntarily pay attention to his appearance. “Clothes make up ninety percent of what people see in front of them when they look at the navas,” emphasizes Debra Guy Cox, Image Consultant. Clothes have an effect on others, since, regardless of a person's consciousness, it is instantly fixed by his sense organs. Therefore, it is not for nothing that they say that a person is first judged by his appearance, then by conversation, and then by the interior of his office. Appearance, as a rule, reflects the inner, moral content of a person. “People judge us — that is, determine who we are, where we live and where we have been — by just looking at our clothes,” says Cox. A person's culture is emphasized by his clothes. She is, in a way, a visiting card of a person. Clothing carries information to communication partners about a person, his tastes, belonging to a particular social or professional stratum.

Tastefully selected clothes, accessories, neat appearance make him confident, collected, energetic. No wonder Rockefeller started his business by buying himself an expensive suit with his last money and becoming a member of the golf club. “The ability to dress is more important than the ability to enter a room or the ability to bow. Nothing is so striking as the clothes of a person, ”they instructed in the old days. Looking at an entrepreneur for the first time, one immediately gets an impression of himself and his well-being. The color of the clothes is of great importance. Exposure to color is a powerful psychological irritant: it can calm down, set up partners in a "business way", you can cause hostility in a certain situation or, on the contrary, positive emotions. Color signals are perceived by partners on a subconscious level. This explains the "secret" power of their impact. According to M. Luscher, the creator of the color test widely known in modern psychodiagnostics, each color has its own psychological significance... This is confirmed by domestic psychologists. Clothing should correspond to the place, time, nature of the event. You need to know how to wear it correctly. The lighter the suit, the better quality it should be.

2.The appearance of a business person

The appearance of a business person is the first step to success, since for a potential partner, his suit serves as a code indicating the degree of reliability, respectability and success in business.

Only those who are well-dressed and well-combed, who have a sense of taste and measure, inspire confidence. We can say that in business, too, they are “greeted by their clothes,” and then other qualities are also assessed - punctuality, clarity, qualifications, loyalty to the word, etc. That is why there are many demands for the appearance of a business person, his casual suit (not to mention solemn occasions).

On the other hand, you do not need to try to overwhelm partners with the wealth of your appearance, which testifies to your powerful creditworthiness. In most industrialized countries, heavy gold rings, chains and bracelets, conspicuous watches, or an excessively variegated tie can only breed doubts about your seriousness.

True, there are regions (for example, the Arab East) where it is not only allowed, but even required from a businessman to demonstrate luxury as a clear evidence of his prosperity. Platinum monogrammed lighters, watches with diamonds, cufflinks with precious stones, and ultra-expensive cars are such “signs of success”.

3 business man suit

Business suit is like business card businessman. No business suit - no for the business community and the businessman himself. It is not for nothing that in the distant 19th century, the future billionaire Rockefeller began his path to success with investments not in business, but himself: he literally spent his last money on two important acquisitions: the first acquisition was an expensive business suit, the second was a membership card of a prestigious golf club. The costume created the image, the card gave acquaintances or personal connections. He was a wise and far-sighted man, this Rockefeller!

Both for the first contact and for subsequent business meetings with important domestic and foreign partners, it is worth wearing a carefully cleaned and ironed suit with a light shirt and tie to match.

You should not appear at business meetings in jackets, sweatpants, jeans, as well as in leather jackets, which self-respecting businessmen wear at best for country walks.

However, there are special areas of business where extravagant outfits are allowed as a kind of trademark and a sign of belonging to the workshop. For example, a singer-songwriter manager or a heavy metal concert organizer might sport an earring and a ponytail tied with a ribbon. Bohemian-colored jackets and silk kerchiefs befit an art dealer.

Successful businesspeople keep a close eye on the details and meticulously take them into account in their conclusions. For example, the short, folded socks that reveal the white calves of a businessman when he sits cross-legged, make a monstrous impression. Clean and hole-free socks are especially needed in Japan, because there you have to take off your shoes when entering a house or restaurant.

A stale handkerchief, a half-torn button, or a habit of wiping glasses with the end of a tie spoil the impression.

Shoes should not be forgotten either - dusty and cracked shoes can ruin the impression of even a decent suit. It is necessary to discard the simple-minded domestic habit of complementing a suit pair with a tie with sandals, from which thread socks peep out, to avoid too odorous colognes and aftershave. And in general, the main thing that one should strive for is the general impression of neatness, neatness and even some pedantry in clothes. This should make the partner think that you will be so "fit" in business.

3.1 Jacket, shirt, tie

An external businessman is easy to distinguish from all other men: he looks confident, stable, dressed rather conservatively. If a rich slacker chooses expensive and sophisticated clothes with a claim to chic, people of free professions - non-standard, workers - simple and reliable, youth - sports, then a business person is unthinkable without a man's suit, which in its entirety consists of a "three" (jacket, trousers, vest ), and in the standard one - the same without a vest.

Clothing forms the appearance of a business person. It attracts the attention of people concerned with interpersonal relationships. In the words of Alison Lurie, author of The Language of Clothes: "... sociologists tell us that fashion ... is a language of signs, a non-verbal communication system." The main thing in men's clothing is a suit. The following styles of men's suits are most common: English; European; modified European, American "bag".

A must-have accessory of a classic men's suit is a jacket. It must be worn at any visit.

The bottom button of the jacket is never fastened. The rest must be fastened in an official setting - on the podium, at the entrance to any room, etc. You should also dance only in a buttoned jacket. You can unfasten it only if you are sitting at a table or in the auditorium. You can take off your jacket at official events only after the owner, the guest of honor - in a word, the first person at the reception has done so. And if this very first person, despite the exhausting heat, as if nothing had happened, sits in a jacket, those of a lower rank can only mentally send curses at this blockhead, immune to high temperatures and other people's problems. When visiting close friends, you can take off your jacket without waiting for the owner to do this. But first you should ask the owner for permission to do this. In late autumn, in winter, in early spring, in the evening it is better to wear a dark jacket. In the daytime and in summer, a light suit is preferable, in the heat, a cotton suit. The suit can be monochromatic, as well as in small stripes or plaids, but without sharp contrasts. For business negotiations, it is recommended to wear solid gray, dark gray, dark blue or black suits. The most common in the business world is a two-piece suit, but a three-piece suit is allowed. The black suit is designed for the most formal occasions. All other details of clothing are matched to the suit.

The cut of the jacket - double-breasted or single-breasted, with wide or narrow lapels - does not only depend on fashion. A single-breasted jacket with two buttons shows the mobility of a businessman, his reaction speed, dynamism. A double-breasted jacket speaks of the ability to retain achievements, the reasonable allocation of funds or investments, reliability and resilience in any disasters. Double-breasted suits are contraindicated for all overweight people, even of normal or relatively high growth. They make their owners real fat men.

The cromeshirines of the smell of jackets also differ in the presence of cuts, of which there can be two, one or none at all. A jacket without a slot is called European. It only looks attractive on slender men. Fat men and even men of normal build, but with a tummy or wide hips, the European type of jacket is contraindicated. It fits perfectly only on tall and thin people, and even if they are standing. You can sit in such a jacket without inconvenience, only by unbuttoning it completely.

The American jacket with one slot is more comfortable for walking, less related to the complexion of the person. But it is also not very comfortable: in order to sit down, it must be unfastened. The most reliable in this regard is an English jacket with two slots. It is quite easy to sit in it, since the jacket immediately spreads to the sides from behind and does not interfere with the fit. You do not need to open it completely. The fact is that it is customary to never put the bottom button through the loop, so as not to interfere with free movement.

The jacket with two slots makes it easy and free to get up and down. Probably, you need to base your choice on how active your work is, and the characteristics of your complexion. The cut of the jacket in all other respects should simply correspond to your idea of ​​comfortable and uncomfortable, that is, the feeling of comfort or uncomfortableness when wearing a thing.

A business man for various events must have at least three suits and 12 cotton shirts of various colors, mainly pastel. They must match the suit in tone. It is imperative to have white shirts, but a white icy color. A thin strip or check is allowed. A checkered shirt does not match a patterned suit. Never wear a striped shirt with a plaid suit, or, conversely, a plaid shirt with a striped suit. The darker the suit, the lighter the shirt should be. The perfect shirt to suit any level of visit is white. But the most harmonious combination and the best shirt don't make a good impression if the shirt is dirty. The freshness of a shirt is its most important characteristic. The sleeve is long. The collar of the shirt is classic. However, the choice of collar is important for men with a non-standard neck and face shape. For slender men with a long, thin neck, tapered collars (close-angled) or long, pointed collars accentuate features that need to be muted. Wide collars are more suitable for them. They sort of widen the neck. Men with a full face and a short neck look more impressive in shirts with narrow collars. High-necked collars are good for men with a middle neck.

On a shirt, as well as on a jacket, elements of a sports or military style are also not allowed - epaulets, patch pockets with folds or yokes. Let's say one patch pocket. Usually on the pocket there is a logo (word mark) of the manufacturer.

John T. Molloy writes in Clothing for Success: “If you have the intention to take everything I’ve written in this book seriously ... then you will never wear a short sleeve shirt to a business meeting throughout your life, regardless of whether whether you are just recently working as a simple courier or you are the president of a company. The short sleeve is a symbol of the lower social stratum of the middle class and therefore cannot psychologically evoke feelings of respect and power. "

Elegant shirts should be without pockets, but if they are, then it is not customary to put anything in them. The corners of the collar with a tie tied should not lag behind, as in cheap shirts. The cuffs of the shirts are simple, fastened with a button, and double (French), fastened with cufflinks. Double - add gloss to the image. Due to the width and detail of these cuffs, the arms do not seem long.

Particular attention is paid to the tie. A tie is a must-have addition to a plain shirt. With a suit with stripes, plaid, etc. a solid tie goes well. And with a plain suit - a tie with a pattern, motley. If the shirt is not light colored, you need to make sure that the tie matches its color. For a bright shirt with a pattern, only a one-tone tie is suitable. In all cases, the tie should be darker than the shirt. The color of your business partner's tie can help you determine his nature, mood, position in the given negotiations. Bright red ties express expressiveness, some inconsistency. The combination of bright red with yellow is relaxedness, persistence in defending one's own point of view. A red pattern on a dark background can indicate self-confidence and dedication. Blue, dark brown colors with the addition of red and a little emerald indicate approval, readiness to take into account the opinion of the opponent. Pearl gray colors accentuate the ability to control the senses. Poisonous greens combined with yellow may indicate some alertness. Blue ties exude serenity. A black braided leather tie indicates the desire to be elegant, attractive. For business negotiations, it is better to choose gray-pearl, blue-red, maroon ties. Ties with graphic design are recommended. Such a color scheme will set your interlocutors in a fashionable mood, emphasize your respect for them. But a bright, avant-garde tie will create emotional pressure for your business partners, irritate and distract them. It is also recommended to use a set of tie and handkerchiefs of the same color (the tip of which looks out of the breast pocket). A silk tie is best for a dark evening suit. A synthetic tie is worn only with a leather jacket. Bow ties only appear at formal events. A black cloth tie is appropriate only for funerals and memorial ceremonies. It is unacceptable to combine a tie with a sports, woolen shirt, with any shirt worn outside. The width of the tie should be in direct proportion to the size of the jacket, i.e. the wider a person is at the shoulders, the wider the tie should be. Do not allow the tie to hang below the waist. But too short is also acceptable. It should just not reach the buckle of the trouser belt. And, of course, the tie must be tied neatly and correctly. Ties made of heavy fabric should be tied each time.

3.2 Men's footwear

Not only a tie, but also shoes indicate a man's social status and luck. In all manuals on business etiquette about shoes, the following is written: it should be expensive, conservative, on a thin sole, black or dark (for a dark suit) and the appropriate shade for a light suit. But above all, the shoes must be comfortable. So if the seller in the store assures you that this is a tasama model that is ideal for a business suit, then, having figured out this purpose, check how comfortable it is on your leg, and do not forget for what purpose you are purchasing it: if you wear only in the room, then the choice is fair, but if you have to wear these business shoes on our sinful land and in the slushy season, then you should think about whether or not your shoes will cope with rain, snow or mud. Otherwise, you run the risk of giving up the time expensive shoes the nearest dump.

Elegantly complement the suit with lightweight lace-up boots made of genuine leather(top, bottom, insoles). Boots are worn with outerwear: black lace-up boots, classic black leather lace-up ankle boots. Moccasins are possible if they are made of first-class genuine leather and are simple in style. Do not wear high-heeled shoes, as well as patent ones. The business man does not wear velor leather shoes. They are not allowed in business sphere... Patent shoes match only a jacket and a tuxedo.

You will still not be able to get off with “shoes for all occasions”. For cold seasons, you will have to choose winter and autumn shoes, for summer - summer ones. But in all cases, shoes should look expensive and prestigious. This does not mean that an extravagant cut is needed, although today there are very bold decisions in the world of men's shoe fashion. Men's business shoes are simple, that is, they should not have different kinds inserts of a different color, additional straps, buckles, emblems and other details that are good in youth fashion, but do not correspond to the business style. Shoes should always be impeccably clean, both inside and out. The leg secretes 200 ml of sweat per day. The business man wears thin woolen socks. By absorbing sweat, these socks remain dry to the touch. Keep your socks long. In this case, crossing the legs, the naked body is invisible from under the trousers ( erogenous zones). It is unacceptable for the naked part of the leg to be visible. Long socks add elegance to the leg. Undesirable socks with patterns. The color of the socks creates a transition from the color of the suit to the color of the shoes, it is combined with them. Dark solid color socks are preferred. White socks are not allowed. They are worn mainly by athletes. We read about this in one of the commandments on how to dress a novice businessman at a business school in Frankfurt am Main: “A gentleman wears white socks! A businessman, if he is a gentleman, too. " The basic principle of choosing a business suit is simple: men's clothing should fit well and a person should be comfortable in it. So when choosing a business suit, it is recommended not only to put it on and stand in front of the mirror, but also to walk, sit, even bend down, evaluating the suit not in static, but in motion. Also, if you are choosing a suit that is comfortable, be sure to check to ensure that it is comfortable for you even in the event that the pockets are not perfectly empty. If they are provided, then for some reason they exist. At the same time, not already empty pockets should not protrude and protrude.

4 business woman's suit

The desire of a woman to be noticeable is her deepest need. The color of the suit can increase or decrease the aura power and charm of a woman. The requirements for the clothes of a business woman are, in principle, not much different from the requirements for the code of a business man. However, business etiquette allows a woman to deviate from harsh male standards. For a woman - a businessman who wants to succeed, it is very important to remember about her appearance.

Business clothes are distinguished by classic cut, discreet colors, versatility. Evening dresses made of sexy chiffon and luxurious trouser suits with drawings reminiscent of impressionist canvases are quite suitable for cocktail parties, but appearing in such outfits at work means the collapse of a career. Women's business suit can be traditional colors (red, yellow, brown, green, blue, white, black), almost any color, except for bright shades and sharp contrasting combinations. The best colors of a business dress are dark blue, reddish brown, beige, dark brown, gray, medium blue, light blue, etc.

The black business suit has been supplanted lately. It is suitable for conferences, council meetings and other events that are more ceremonial than usual. labor activity... All over the world, the main clothing for work is a suit. The dress can be afforded only in the heat and only in plain color.

A business woman's wardrobe should have two or three skirts, jackets, two or three blouses. It is desirable to change toilets often, because the same thing, put on every day, annoys and "extinguishes" the mood.

It is impossible to overly shorten the skirt, blindly obeying fashion. Also, do not wear things that emphasize your attractiveness (tight sweaters, jeans). It may happen that men, instead of listening to you at business meetings, will consider your merits. In addition, they may get the impression that you are first of all offering to make sure of the beauty of your figure, and not of your business qualities.

A woman's clothing must correspond to the place, time, nature of the event. You need to know how to wear it correctly. For example, it is not customary to receive guests or walk in evening dresses during the daytime. For this occasion, an elegant dress or dress-suit is suitable, but not a jacket and skirt. Good taste requires the ability to combine existing clothing. The set can be supplemented with a new skirt, jumper, scarf, scarf.

Skirt with a leather belt, matching the color of the suit. If a woman has a high waist, then the color of the belt is matched to the color of the blouse, if low - to the color of the skirt. A business woman should wear a cheap or ill-fitting jacket. The lowered, shapeless shoulders of the work look sluggish and helpless. Therefore, use small hangers. But at the same time remember that the shoulders narrow the sides. A buttoned-up jacket should be comfortable and fit. Its optimal length is not below the hips. For women with a high waist, long jackets are recommended, with a low one - short. Don't forget io direction of fashion.

Blouses should be simple, elegant and look expensive. The sophisticated design of the blouse does not harmonize with the business jacket. Ruches, laces add femininity. Sheer or tight-fitting blouses are only suitable for a jacket. Summer clothing should be made of natural materials or with a small amount of synthetic or acetate fibers.

Excluded from business clothes knitted jumpers, vests, etc. A fat person looks fuller in a suit or dress made of fabric with a transverse strip, with a large pattern, very light. Skirts in the shape of the letter "A" fill any figure. Tall women do not wear a business look in wide fluffy skirts. It is best to wear a long, slanting skirt.

For women, footwear is an essential part of the toilet. The most elegant are the closed toe and heel bowls. In business, white shoes are unacceptable; they look cheap and are not a symbol of success. Shoes of ivory color, beige, beige-gray, etc. are desirable. Dark shoes are suitable for dark dresses. Shoes with colored details, "metallic colors", with decorations are unacceptable in the business sphere. Shoes with flared heels, as well as closed shoes are worn only with trousers. Patent leather shoes are preferred in the evening. In summer, sandals with an open heel, but with a closed toe, are acceptable. Stockings and tights are usually combined with the color of the shoes. They must not have a pattern. Shoes and dark-colored stockings visually reduce the feet.

Hairstyle, makeup, jewelry should organically complement your business suit. Hairstyle should be strict, but elegant at the same time. There should be as little jewelry as possible, but at the same time, one should not refuse them altogether. Wear the best expensive jewelry. Cosmetics should be visible only at close range. Experts recommend buying more cosmetic than decorative. Perfume should be used in such quantities that their scent is barely noticeable. And, of course, it should be a good perfume.

But the most important thing is your personality. It's not how you dress, how you feel. If you are calm, confident in yourself, if you smile and listen to your interlocutor attentively, do not overdo it with little feminine tricks like "eye play" or "accidentally" naked knee, you are guaranteed success. However, women's tricks sometimes do not hurt. Everything in moderation.

5.Accessories

A business person always has accessories of the highest quality that he can only afford.

A woman's handbag or case must be the best varieties genuine leather, like a briefcase, a folder, a purse (wallet) - for a man. A portfolio is essential for every successful person. Folders are used only for internal use (meetings, meetings, etc.).

In the business sphere, a woman must wear a watch, otherwise she makes it clear to others that she does not value time. Prefers watches with a clear dial, classic design. They are selected in accordance with the fullness of the wrist. Small watches are shallow, large ones are heavy and uncomfortable. Digital Watch and also with a pointer - inelegant.

A watch is the most important, expensive and prestigious accessory of a business man. In the classic business style, preference is given to elegant mechanical watches with hands ... Quartz - more practical and easy to use, but mechanical more prestigious. Men are distorted by watches made of plastic, rubber, with various decorations, making a ringing, squeaking, with an indistinct dial. A watch is convenient in which the glass is flush with the case. The convex glass is exposed to the most friction, the dial is darkened. The strap is recommended from calfskin, or imitated crocodile, as well as a metal bracelet. A pocket watch is worn with a tailcoat. In the business world, it is customary to wear jewelry in gold, silver, pearl or their combinations. Jewelry with precious stones worn only in the evening. Rings should be in harmony with the toilet and the appearance of the owner. It is accepted to carry them on the ring finger. It is undesirable to wear small rings, as they cut into the finger, leaving a deep mark that remains for a long time, even if such rings are no longer worn. The ring worn on the little finger shortens and widens the hand. Small, graceful rings greatly emphasize the width of the hand; the ring on the index finger is a sign of bad taste. The grace of the hand small stone in a thin frame, large - always emphasizes only his own beauty. Any rings look good on narrow hand with long fingers. On such a hand, a ring with a stone in a convex setting looks beautiful even on the middle finger. Rings with stones of saturated colors are suitable for all hands, and dim, transparent ones are suitable for dark-skinned ones. Jewelry on men has a frightening effect on clients. It is allowed to wear two rings: an engagement ring and a signet. Preference is given to jewelry made of the most "masculine" precious metal - platinum. Cufflinks in men's suit should be gold, silver, mother-of-pearl, possibly with natural stones delicate color like "Onyx". Artificial materials are unacceptable. It is advisable that the cufflinks are combined with a tie clip. The frame of the glasses should not exactly copy the shape of the face, but only keep its line. The top of the frame should be in line with the brows, and the eyes should be in the middle of the glasses. The frame should not be slit and below the middle of the cheeks, that is, below the level of the nostrils, so as not to distort the formula. It is good when the frame of the glasses is in harmony with the color of hair, eyebrows, clothes. For dark hair, dark eyebrows choose a dark frame. But remember that the heavy dark rim enlarges the nose. Metallic or softly tinted plastic frames are suitable for light hair. The business man's pen, as well as women, pay attention no less than other accessories. Along with Swiss watches and delicate glasses, a good pen is one of the things that can reveal the true social status of its owner. Among the prestigious firms that produce expensive fountain pens, the most popular in Russia are Parker, Sheatter, Mont Blanc and Cross.

Literature

1. Business communication. Business etiquette: Textbook. manual for university students / Compiled by I.N. Kuznetsov. - M.: UNITY-DANA, 2005. - 431 p.

2. Professional ethics and etiquette. Textbook / A.A. Solonitsyna. - Vladivostok. - Publishing house of the Far East University, 2005. - 200 p.

3. Elizaveta Bazhenova "Business etiquette: why you need to behave this way and not otherwise."

4.30 main rules business etiquette/ Auth.-comp. T. I. Revyako - M .: AST; Minsk: Harvest; 2005. -96s.

Business relations in the field of business, politics, management presuppose the observance of a certain style of dress, speech, and behavior.

d) the use of verbal nouns, prepositions and complex conjunctions (in relation, at the expense, along the line, due to the fact that others), stable phrases (in case; due to the fact that)

e) the speech uses a narrative presentation of information;

f) use complex sentences with transfers; order in sentences is direct;

g) lack of emotionally expressive speech means, style individualization.

Business, in addition to the speech environment, also includes a system of techniques and means of influencing interlocutors, partners, employees.

In interaction with people, it presupposes the presence of such qualities as the ability to comprehensively solve communication issues, taking into account the capabilities of partners; ability to manage resources, organizational skills.

When dealing with people, business style requires the choice of certain behavior, which depends on the situation:

b) democratic (equality of participants in communication)

c) problem-target

Business style in clothes it also has restraint, conservatism, functionality in the choice of fabric and color, cut and accessories.

However, there is a gradation according to its purpose: a strict business style (necessary for meetings, negotiations, meetings at a high level); casual business style; conventionally business style.

Business style in clothes combines the trends of classics and sports style: elegance and comfort. Suits, jackets, skirts, trousers should fit well, the cut of the models is chosen with minimum amount additional details... When choosing styles, it is necessary to take into account the style and profile of the company, firm, organization. At any time of the year, a woman should wear tights (stockings) of a natural color.

Natural fabrics prevail, up to fifteen percent of synthetics are allowed. Fabric color - gray, dark blue, black, beige.

Accessories shouldn't be conspicuous. The color of the bag, belt, wallet is matched to the shoes The jewelry is real, the watch is of high quality. The sunglasses are translucent and are removed from view when entering the room.

Headwear is selectable classic style, without decorations. A scarf is allowed only with a fabric lining, not leather.

Hairstyle, manicure, and make-up are of great importance in the appearance of a business person. Well-groomed hair, hands, nails show organization, the ability to allocate time. Gray hair is allowed for a man, but not for a woman. The type of makeup is natural, without bright colors.

What do you think is more important inner man or external? What is the first thing people notice when they meet? Of course, it is very important to have inner beauty, read a lot and develop your mental abilities. However, when meeting a stranger, one does not see knowledge of a previously read book or the logical abilities of our brain. A stranger will pay attention to our appearance how neatly we are dressed, whether we have well-groomed skin and hair. By the appearance of a person, one can understand his character, whether a person strives to achieve heights in life or is he comfortable in his current situation.

The appearance of a business person is a kind of level of self-esteem of an individual. If a person is successful or strives to become such, he is confident in the future, knows what he wants from life, then self-esteem will be on the highest level... And, accordingly, the confidence in their superiority increases, the desire to look at the level of the highest status.

How can you improve your self-esteem?

How to transform yourself so that people you don't know at first glance know that the person standing in front of them is successful, satisfied with himself?

Of course, it would be rash to rely only on external data and neatness in clothes. We evaluate the appearance of a business person for a few seconds, this is not enough for the final conclusion, what kind of person is in front of us.

The rest of the time we talk with the interlocutor, determining his mental abilities. By having a fresh and attractive appearance and being able to conduct a conversation correctly, you will establish self-esteem and self-confidence.

Knowing how to keep an eye on your appearance, you can easily go to an interview, a date, or find interesting acquaintances. You will notice positive attitude people around you to your person.

No stockings.

What should be the clothes of a business man?

Business success depends on the competence of a business person, his professionalism, hard work and many, many other factors. Some of them affect the achievement of the desired result directly and directly - knowledge of the matter, experience, but now we are not talking about them. Indirect factors also affect success, and business person appearance- precisely the factor that determines the effectiveness of business relations, success in business contacts, contributes to the creation of the necessary working atmosphere and affects the image of a person.

The appearance of a business person starts with health

In order to add charm to your appearance, first of all, you need to realize that it starts with health. It's hard to exaggerate the importance proper nutrition, exercise and personal care. All this is especially important in youth. While you are young, you may not get enough sleep, eat dry food, neglect exercise, not think about the dangers of smoking - and you can get away with it all. Unfortunately, with age, the consequences will certainly make themselves felt. If you take care of yourself with early years, you will always look younger than you really are, you will be slim and fit. It is always pleasant to look at a slender, fit person with correct posture: an easy gait, straightened shoulders, head held high. And a completely different impression is produced by people with impaired posture - stooped, with shoulder blades protruding back and a protruding belly.

Many people say that a large number of work prevents them from signing up for sports or starting to visit the swimming pool. Due to the lack of sports activity, their performance will only decline, time will become less and less, which will further increase stress ... to break out of this vicious circle, you only need to do one thing - to carve out a couple of hours by reducing the workload and go to a sports hall or pool. Very soon, the increased efficiency will make up for the time spent on healthy image life. And the bonus will be the attractiveness and feeling of health in your own body.

Ability to dress ( business man style) - the same art as any other

Clothing should serve you, should help you achieve your goals. Always ask yourself the question: "Does this style bring me closer to what I want to achieve?" Whether you look tastefully dressed or not depends on your goals. If you want to become a rock singer, don't dress like a monk - unless ostentatious asexuality is fashionable. If your goal is to become the president of a conservative accounting firm, you will have to pull the earring out of your eyebrow and hide the tattoos.

“Speaks for him before he even says a word,” the well-known American journalist Ariel Ford says competently. It is thanks to her that some rating authors have become famous. According to her, what the author says, appearing on the TV show, will not affect the sales of his books. It all depends only on whether the audience will like it or not - this is closely related to the aesthetics of the appearance.

Appearance at the interview extremely important, this axiom does not need special proof. Do not doubt that your appearance communicates to the employer no less (if not more) important information than your resume, diplomas, characteristics and other papers. Keep in mind that each manager, before inviting any employee to work, has already formed in his head an image of the employee that he needs. It's not so much about your external natural data, but about how respectful you are of yourself, which, undoubtedly, is reflected in your appearance, down to the smallest detail.

Call the human resources department of any company in the world and ask if they consider human appearance when hiring him. I bet you will be answered in the negative. But data from independent experiments suggests that managers are much more dependent on the beauty of their subordinates than they want to appear.

In 2005, data from a study by the Federal Reserve Bank of St. Louis were published. Experts from such a respected organization said that beautiful people earn five percent more than their less attractive colleagues. It has been established that such "injustice" takes place in all areas of human activity, but it is especially noticeable in those professions that are most dependent on communication with colleagues or clients.

Reading Jack Canfield's book The Rules achieving success", Came across such interesting story about an ordinary bank employee. There was a guy in a New York bank, he worked as an ordinary manager, but unlike others, he dressed like a director. All the managers were in plain, shabby shirts, and he was in a nice suit. Moreover, he did not stand out more than anything, he worked exactly the same way as the others. A year later, he became the general manager, and after another 2 years he was appointed director of the bank. And all why? He dressed and behaved like a director. To learn how to behave correctly in such an environment, you need to be confident in yourself, and confidence largely depends on your appearance.

Dress like who you want to be, not who you are. Everything, including how you dress, should have a purpose. Since you must wear clothes, make sure that they provide you with superiority. Clothing will not only tell people who you are, but it will also reflect your aspirations.

The appearance of a business person in addition to clothes, they even create such trifles as the whiteness of a smile, hairstyle, hair on a man's face, makeup on a woman's face, well-groomed hands, skin color, jewelry and accessories, etc. Taking care of yourself is not at all difficult, just not everyone pays proper attention to it.

You make a lot of things in life dependent on your appearance. This is both the effectiveness of your activities, and career advancement, and winning the sympathy of others. First impression about you, your professional qualities, temperament, character, good breeding and attitude towards others, most often forms the appearance. Therefore, if you are not serious about how you look and what you are wearing, it is time to reconsider your views on this significant moment and change your appearance.

« Only the most unintelligent people do not judge by their appearance.. " Wilde O.

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