Everything you need to know about Title, Description, Keywords meta tags (length, optimization, examples). What are meta tags? How to fill in the Title, Description, Keywords meta tag correctly Target action on the page

Meta keywords - a list of key words, corresponding to the content of the site page. Search engines can use keywords tag meta name keywords content when indexing. However, unlike the meta description, the value of the content attribute of the meta name keywords tag has already changed significantly and no one can reliably say to what extent the keywords are from the meta keywords.

Html meta keywords syntax

Meta-tag keywords is placed in the html of the site inside the tag .

About how to correctly fill in meta keywords with keywords and how not to, we can say something like the following.

How not to fill in meta keywords:

no more than 20 words... Excessive listing of keywords is unlikely to be perceived positively by search engines;
no more than 3 repetitions... Multiple repeated listing of the same keyword (phrase) is always negatively perceived when determining whether a page matches search queries.

How to fill in meta keywords:

more declensions... If you really want to use the keyword like meta keywords several times - use the keyword (phrase) in various declensions and numbers;
misspellings typos... The keyword list can be diluted with popular keyword typos. Sometimes typos are so popular that they appear in suggestions right in the search bar;
English-speaking requests... If your site can use English-language keywords, the meaning of which matches the content of the page, why not add them to the keywords meta tag.

Meta keywords initially significantly influenced what they actively used for and its output according to the necessary key queries to the top of the search results. As a result, search engines either completely stopped taking into account the meta keywords tag when indexing, or reduced its value to a minimum.

How to write keywords in meta keywords - separated by commas or spaces?

How to spell keywords correctly?- Popular question.
Comma-separated, space-separated, comma-separated with or without spaces?

write keywords separated by commas(with a space after the comma). The most popular spelling of keywords in meta keywords;
write keywords with a space.

To determine which option is better, I will ask a question. How do you create the most keyword variations using a limited set of words and repetitions?

Meta keywords examples of correct spelling of keywords

Example 1 - keywords separated by commas:

Teddy bears, big teddy bear, teddy bears buy, buy big bear

Commas are the separator for key phrases. That is, we initially indicate to the search robot which word forms we want to use.

Example 2 - keywords separated by a space:

Teddy bear big teddy bears buy huge teddy bear stuffed toy

We do not separate keywords, do not indicate specific key phrases, allowing the search robot to independently create word forms.

Which result would be more relevant?Write your assumptions in the comments.

Yandex and meta keywords

Not all search engines are complete abandoned meta keywords Yandex openly describes its attitude towards keywords from meta keywords. And it informs that the Yandex robot takes into account the content of the meta name keywords content tag in the following wording:

"- can be taken into account when determining whether the page matches search queries"

Can be taken into account means that may not be considered... It is unlikely that search engines completely ignore the correctly specified metadata about a site page. Moreover, no one can guarantee that the value of the keywords meta tag will not be revised by Yandex (or has already been revised). In any case, it is better to prescribe keywords in meta keywords, SEO will not become worse from this.

Google and meta keywords

Google itself about the meta keywords states the following (short video 1:58):

"We don’t use keywords meta-tag in a search-ranking"

Curtain. At least honestly and unambiguously. Believe it or not believe Google is up to you. But it's better to fill in the words right away than to find out later that meta keywords tag again influences SEO, and get thousands, tens or hundreds of thousands of pages, which need to register keywords, and templates "burn" at a time and can pessimize the search engine optimization of the site.

Meta keywords Rambler, Mail.ru, Yahoo, Bing

The importance of the ratio of search engine data to the meta keywords tag tends to zero, especially since many of them use the algorithms of market giants, for example Yandex.

Meta keywords in joomla and wordpress

Popular CMS Joomla and WordPress support meta name keywords... This, in turn, emphasizes the demand for filling in the meta tag for keywords on the page. The CEO is not superfluous, even if it is.

The final decision is yours.

I must say that once again thinking about what keywords are and how best to use them on the page will be useful in order to better comprehend the essence of SEO optimization.

Think, analyze, comment.
Do reposts, subscribe to the blog.

And fill in the meta tags correctly.

This article will be of particular interest to novice webmasters. They should not only be able to design the site pages and fill them with materials, but also write the necessary meta tags. Such tags are also used by developers when promoting video clips on YouTube and other interested parties.

General concept

From a huge number, you can choose the main meta tags: Title, Description, Keywords. The first contains the title, the second - the description of the page, and the third - the main keywords by which the site is promoted. From the above list, it becomes clear that the Meta Keywords tag is, in fact, user requests. It combines all the most significant key phrases.

Role in website promotion and search engine optimization

To understand its significance, you need to recall the distant 90s, when there was only one main factor in ranking web resources for all search robots. Back then, it wasn’t possible to turn into reality the amazing idea of Larry Page (one of several founders of Google Corporation) to use Page rank to determine the Internet pages that match the query entered by the reader in the search field.

Accordingly, the system simply analyzed the article for the presence of phrases specified by the user. control over the density of keys in the text was carried out. The content of the tags was examined with great passion, in particular, attention was paid to such an element of the page as the Keywords tag.

History of appearance

Special tags (meta), coined by Tim Berners-Lee, founder of the World Wide Web, in 1989, allowed the author to communicate information about the content, title, and keywords of an article to a search engine. Moreover, Title did not become a meta-tag, unlike Description and Keywords. They were registered in a special container Head, which did not display the information specified in it in the blocks of the site. The Meta Keywords tag was originally intended to ease the hard work of search engines to identify web pages that matched a user's request. Nowadays, everything has changed.

Sad Consequences: Meta Keywords Doesn't Affect Rankings

What was supposed to be useful began to turn into harm. The existing harmony was soon destroyed by the sudden competition for top SERPs (traffic came only from the first page of the search for any queries). The benefit of the site owner has become directly dependent on the availability of the resource in the top.

Unscrupulous website developers started spamming with keywords in the field in which the Keywords tag should be specified. Search engines could not be guided by such an easily cheatable parameter. completely lost their meaning. It should be borne in mind that search engines have already solved the existing problem a long time ago. The developers of the companies answered the questions of the webmasters in an interview.

Google Corporation announced in 2001 that it would not take into account the words written in this meta tag when ranking sites. Yandex did not give such an unambiguous answer to the events, emphasizing that the keys can be taken into account by the robot. Experts conducted an experiment. A non-existent word was included in the page tag. It was found only by the Yahoo search engine. From this we can conclude that other companies have already decided on their attitude to the tag. One can hope that someday the search engines will reconsider their decision, but they are not going to change the policy for the next ten years.

Interim findings

We can summarize. Should I include the Meta Keywords tag? What will it give when promoting the project? Definitely, he stopped influencing the promotion in any way. The belief that filling in all the fields of information about a page is the key to successful promotion has long lost its meaning. Moreover, if the keywords are incorrectly selected, the Keywords tag may cause the owner's site to fall under the filter. Search engines still punish negligent developers for spam. Therefore, you should indicate only those phrases that are most often found in the text.

Meta Keywords tag: how to fill it in correctly

Actually, if a developer creates a site on a modern engine (CMS), then he is not required to go into details and understand this. It is enough just to enter the required data into the proposed fields, and the system will insert it in the right place by itself.

If the webmaster creates a statistical resource in the Html language or acquires some initial knowledge about sites, then he needs to know the syntax of the Keywords tag.

The exact number of characters included in this meta tag is also important. Most sources indicate a different number of letters, while emphasizing that the main thing is to choose the right keywords, and then this problem will become of secondary importance. However, the experience of the developers proves that not everything is as simple as we would like it to be. Observance of the exact occurrence of search queries in the articles on the page and their certain sequence requires a considerable investment of time.

When calculating the number of characters, search engines take into account the spaces entered in the tags. The letters can be counted using the usual Microsoft Word program (the data is indicated in statistics) or convenient online services. The most famous services will appear in the search results. Still, it's worth getting back to the topic. Next, you can see the base of the tag.

Sample writing in code

It looks like this:

Example:

In no case should the keys be simply separated by a space! Each word must be separated by a comma. The meta tag is only 200 characters long. You can specify both ordinary words and phrases. They should also meet on the page. Repetitions of words are permissible, but do not get carried away with them, 2 identical nouns are enough. If the topic is too long, then it is better to split the information into several articles. The resulting texts should be placed on different web pages. Then the wizard will have the opportunity to choose a lot more keywords for each separate part of the article. At the same time, he will be able to achieve maximum coverage of the topic with search queries.

What else can a well-formed Keywords meta tag serve? It helps to understand the site. For example, if a developer buys links that are offered by the GoGetLinks and GetGoodLinks perpetual link exchanges, then he may not waste time creating a specific anchor (link text) for the URL. When the meta tag is complete, the wizard simply copies the text from there, avoiding the tedious work of writing down new information.

Secrets of writing a tag

There are several tricks that experienced craftsmen use. Do not include more than 7 words or phrases in the tag. Quality has always exceeded quantity. It is better to use phrases than simple common words. If you specify low-frequency keywords, then you can also advance in the search results for them. The more specific the request, the more likely it is that the target audience will visit the site. Do not use conjunctions, prepositions, interjections and particles in this tag. Perhaps the phrase will become clearer for the user, but it should be noted that he still will not see the fruit of such efforts. Therefore, when writing key queries, it is better to focus not on readers, but on search engines.

Title, Description, Keywords - these terms confuse every budding blogger and internet entrepreneur.

I remember once when I searched the meaning of these words on Google. After reading dozens of articles and doing a lot of experiments, I have studied meta tags in great detail.

As a result, having learned how to correctly compose meta tags for my blog, I was stunned by the results (no exaggeration).

In this article, I'll save you some time by learning what meta tags are, why they are needed, and how to compose them correctly.

But there is another side of the coin: overspam of this tag. Remember, your headline is written for people first.

⛔ An example of an unsuccessful Title:

How to travel to Asia fast cheap tickets travel packages China Japan

✅ An example of a good Title:

How to travel to Asia: all the details including tickets, accommodation, food

👍 Ideal:

How to travel to Asia and not regret it (tickets, accommodation, etc.)

Secret # 2. Intrigue

Your headline should not only contain search terms, but also generate a keen interest in people.

The logic is simple:

The more intriguing your title, the more people will come to your site. Seeing interest from users, search engines will start to raise its position. The higher the site is in the SERP, the more successful it is.

Impressive statistics: The top three organic search sites receive 61.5% of all conversions. Therefore, try to get into the top three, not the top ten.

But how do you write a really catchy Title?

Here are some tips:

Add numbers and percentages to the title. For example: 10 Tips how to ...; 5 Reasons Why ...; Top 3 ...
Use the following adjectives and adverbs: Effective, Cool, Incredible, Custom, Like, Step by Step, Simple, Easy, Fast.
Try to make people feel strong when reading your headline.

Most importantly, take the time to write attractive headlines. Always remember the words of the "father of advertising" David Ogilvy:

After I wrote a more intriguing title for an article on plugins, the search clickthrough rate went up dramatically:

Secret # 3. Ideal length

Your title should not exceed 60 characters. Otherwise, search engines will cut it off at the 61st letter on their own.

Ideal: stick to a range of 50 to 60 characters.

A headline that is too short looks unconvincing in most cases.

Compare yourself:

How to add a Title tag

WordPress sites have one interesting detail:

The title of the article is automatically duplicated in Title. If you really want to increase website traffic, you need to compose the page title yourself.

Blogging, making money on the Internet, blog monetization.

Now you know literally everything about meta tags and are one step closer to success. If you think this article might be helpful to others, please share it on social media.