Basic research. education statistics

Research by East-West Digital News, Netology Group, IIDF and other companies.

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East-West Digital News in partnership with the Public Opinion Foundation, Russia Beyond The Headlines, VB Profiles digital platform, Rusbase, Netology Group, IIDF, high school economics and Comscore agency presented a large study of the Russian market of online education and educational technologies.

World Context

Global online education market

The volume of the global education market is $4.5-5.0 trillion, and in the coming years it promises to increase to $6-7 trillion.

The share of online in it is about 3%, or $165 billion. Due to the steady growth dynamics, by 2023 the digital part of the industry promises to overcome the mark of $240 billion, adding more than 5% per year. And according to a more optimistic forecast, it will reach $252 billion by 2020, with an average annual growth of 17%.

The USA is the largest and most mature market in EdTech, and its growth rate is slowing down - approximately +4.0-4.4% annually. The second largest region is Southeast Asia, primarily China and India, which are gaining momentum much faster (+17%). In 2016, they overtook Western Europe: $11.7 billion versus $6.8 billion. So far, Eastern Europe, with its $1.2 billion, lags behind Western Europe in terms of market size, but it is gaining momentum much faster (+ 17%).

The driver of the Eastern European market is Russia with an average annual growth of 17–25%, according to various estimates.

My guess is that by 2030 the biggest online business will be an education company that no one knows about yet.

Thomas Frey

Leading futurist at the Da Vinci Institute (from an interview with Business Insider)

According to Frey's forecast, in the educational center of the future teachers will be replaced by artificial intelligence, which will flexibly adapt to the abilities, inclinations and goals of students.

Key Insights

In terms of product typology, one of the highest growth rates is for companies that create and sell educational solutions (a) built on game mechanics and (b) simulation of real processes: +22.4 and +17.0% per year up to 2021 respectively. The niche of learning languages through games alone was worth $315.7 million in 2016.
Among the most attractive EdTech startups for investors in 2016 were online platforms and solutions that provide preparation for standardized exams. The five largest investments in such projects totaled more than $175 million.
The direction of self-paced learning, or asynchronous learning, is compressed in terms of money, in which the student himself, regardless of the teacher, chooses the routine, schedule, intensity of classes. Its compound annual growth rate (CAGR) over a five-year interval will be negative (-6.4%), which, against the background of the rise of online education in general, means the flow of money into other areas of EdTech.
The most promising in terms of growth potential at the moment are the segments of pre-school and school education (K-12), corporate education, foreign language learning, and tutoring.
The excitement around massive open online courses has subsided. MOOCs have proven to be in demand, but do not dominate globally. The creators of such projects are looking for - and finding - new business models for them, see the "MOOC platforms" section.

The structure of the global online education market

Preschool and school education

In 2015 alone, $741 million was invested in American startups related to the digitalization of preschool and general secondary education (K-12).

Particularly rapid growth in the direction of preschool and school education in online education was outlined in 2016 in the countries of Southeast Asia.

In the first quarter of 2016, 62% of all Chinese EdTech investments were in early childhood and general education companies.
Also K-12 is the largest segment of Indian EdTech. The niche of “digital classrooms” in India alone was estimated at about $1 billion in mid-2016. It is noteworthy that private schools account for about a quarter of the named value - $266 million. On average, the direction is expected to grow by 13% annually from 2016 to 2020.

To the segment of preschool and school education, we include - according to the criterion of the age of the target audience - a part of the players offering services and services for preparing for standardized exams. In particular, Indian Byju's.

Industry studies show an increase in the private sector in various areas of education and in various regional markets. Thus, according to data for 2014, more than a quarter (28%) of students in the United States studied in non-state educational institutions. In 2013, the corresponding indicator was at the level of 25.6%.

As of 2015, there were 18.6 million university students in the United States. Of these, about 29% studied online - fully or partially.

Fully distance learning with a state diploma is offered by a large number of American colleges and universities, among them - Pennsylvania State University, Boston University, Indiana University.

At the same time, as follows from the Eduventures report, up to 80% of the 2.6 thousand universities in the United States offering online education, including, for example, Yale and the University of Southern California, outsource the development and maintenance of their online courses to outsourcing (to companies of the category OPM - online program management).

According to forecasts, in 2017-2021, the global higher education market will show an average annual growth of 20%. In 2016 the volume of its IT part was equal to approximately $29.19 billion.

To the segment "Higher and secondary professional education» we include a part of the players offering services and services to prepare for standardized exams, such as BenchPrep (USA). The direction continues to grow, although yielding in terms of secondary education, and with fairly intense competition, new vendors enter it.

We remain focused on serious, high-end clients (universities) in the US: one such study program requires us to invest $5–10 million before earning our first paycheck.

Kidney Chip

Additional professional education

Among other things, we include most of the educational platforms of a wide profile, including Udemy - one of the flagships of the world EdTech, as well as aggregators such as Degreed and SkilledUp, and services like LRNGO - a marketplace for teachers-tutors in various areas and specialties.

The b2b part of the segment includes IT solutions, primarily LMS. Among the leaders in the long run here are EdModo and Moodle. The share of this niche is declining. Competition in it for last years escalated, customer satisfaction declined. In particular, 44% of companies plan to change their LMS supplier in the next two years.

As many as 42% of international companies surveyed by Brandon Hall Group intend to increase the budget for the implementation and support of EdTech solutions for corporate training in 2017.

MOOC platforms

A separate subcategory is MOOC platforms. In the career-age classification, they refer partly to higher education, partly to vocational and skills training. Massive open online courses at the beginning of 2016 had more than 35 million listeners.

As before, the flagship of the direction - Coursera sets the tone. According to experts, the company's revenue in 2016 could reach $50-80 million with 23 million registered users. The main way of earning money is the issuance of paid diplomas and certificates at the end of the course. New models of monetization: remote MBA programs in cooperation with universities (a pilot project is in progress with the University of Illinois); initially paid courses - the so-called "specializations"; creation of corporate educational centers - Coursera for Business.

Another example of a rethinking of the MOOC business model is the Massachusetts Institute of Technology's big data course launched on the edX platform in March 2014. At a cost of $495, it gathered about 3.5 thousand listeners from 88 countries.

Language learning

As an exception in the career-age classification, the segment of language learning stands out due to its size and specificity. In 2015, the volume of the global training market English language was $60 billion, with online penetration at 2%. In 2017-2021, the "digital" part of the market promises to grow by an average of 23.36% per year - faster than the industry as a whole.

The graph shows the popularity of languages by the number of private teachers teaching them

Major deals and investments

At the end of 2016, the volume of global investment in EdTech decreased by approximately 30% - to $ 2.0-2.2 billion. But, judging by the broader context, this is not a sign of stagnation, but a reflection of global trends.

In relative terms, the decline is no sharper than in other technology and digital markets. Thus, in 2016, according to KPMG, total investments in fintech, which, according to experts, is on the rise, decreased to $24.7 billion - by 47.2% compared to 2015.
The online education market itself is growing in quantitative terms.
Within the industry, trends are changing, and with them investment priorities. Most likely to receive investments: companies with a proven business model, startups from the most “hot” niches (K-12, language training, etc.), notable and promising players in regions growing faster than the market on average (Southeast Asia , Eastern Europe).

Notable market players

Online education in Russia

Market size

Market structure for 2016

Market structure for 2021

Preschool education

The structure of preschool education

In our calculations, we considered it important to take into account not only the segment of general preschool education (kindergartens), but also the segment of additional education for children and young parents: it is rapidly gaining momentum.

Kindergarten services: education, supervision and care of children of preschool age. In terms of audience coverage, they form the majority of the preschool education market.
Additional education services for children: circles, sections, courses; additional classes with specialists and private lessons with tutors, including online. Provided by kindergartens, as well as third-party organizations of preschool education (additional children's education centers, short stay groups, development centers) and private teachers.
Educational services for young parents: courses for pregnant women; parenting courses; classes for parents with children; online learning resources. They are provided by private schools in the form of training courses in full-time format or remotely, through specialized websites.

Segment of general preschool education

The infrastructure of general preschool education includes public and private kindergartens, mainly for children aged 4 to 6 years. The expanded cohort also includes pupils of nursery groups aged 1–3 years, however, their proportion is insignificant, and in relation to the subject of the study, we considered it reasonable to neglect it. In total, in Russia, according to Rosstat at the end of 2015, there were 50,115 organizations of preschool education.

To date, according to our calculations, the public sector occupies about 93% of the general preschool education market, however, given the total market size, the remaining 7% in monetary terms is an impressive amount. With the emerging dynamics of business penetration into the field of general preschool education, we predict that the market for private services in it will grow by 6.5 billion rubles by 2021.

Almost all services provided in the segment of general pre-school education fall on the solution of educational problems,<1% - на услуги по присмотру и уходу за детьми. Спектр услуг в частных дошкольных учреждениях, как правило, заметно шире, чем в бюджетных. Более разнообразны и услуги дополнительного образования для детей дошкольного возраста, включая воспитание по авторским методикам (например, педагогика Монтессори).

Segment of additional preschool education

According to the HSE study "Monitoring the Economics of Education" (2016), approximately 64% of all kindergarten students receive additional education.

The HSE study showed that the demand for additional education services in third-party organizations, that is, outside the kindergarten, is higher among parents whose children attend state institutions, while pupils of private kindergartens in most cases receive additional educational services in your own institution.

We add that currently children who do not attend any preschool institutions, there are about 3.4 million. And this is a potential audience for additional preschool education services.

Among the most popular services in the segment of additional preschool education are classes in music and creative circles, classes with individual specialists (in particular, with speech therapists and psychologists), preparing children for school, sports, and teaching foreign languages.

Early childhood education audience

Kindergarten audience

Currently, about 7.5 million children go to preschool institutions in Russia. According to Rosstat, 69% of all preschoolers in the country attended kindergarten in 2016. We predict a gradual increase in the indicator - up to 76% by 2021. Our calculations take into account the dynamics of the demographic situation and the increase in the number of places in preschool institutions.

As noted earlier, today there are about 3.4 million preschoolers who do not attend kindergartens. The figure is declining, and yet, by the beginning of 2021, approximately 2.6 million preschool children will be excluded from general preschool education for various reasons. According to the sample survey of Rosstat (2015), the most common reason why a child does not attend kindergarten is the refusal of parents to use the services of preschool institutions: there are now about 1.3 million such children in Russia. In turn, 802 thousand preschoolers in kindergartens there weren't enough places.

The lack of places in kindergartens is a noticeable incentive for the development of the private sector of preschool education. According to the latest up-to-date data of the all-Russian FOM survey dated 2013, 15% of the parents surveyed would prefer to send their child to a private kindergarten. Respondents' opinions were divided as to which kindergartens provide better conditions for a child - in private or public ones: 30% believe that in private ones, 31% - in public ones (the rest found it difficult to answer).

Reasons for not attending kindergartens

According to a sample survey of households with children, Rosstat, 2015

Queues in kindergartens

Although the educational system of the Russian Federation in the near future will cover an increasing proportion of preschoolers, at the end of 2016 the number of preschool children registered in the queue for admission to kindergartens was approaching 2.6 million people. Before enrolling in the kindergarten, the child can be on the waiting list for 2-4 years.

According to Rosstat, in 2016, there were an average of 626 places in kindergartens per 1,000 children in Russia. However, detailed statistics indicate that in some parts of the country the situation is much more acute.

The development of private educational infrastructure in these districts is of particular interest: given two indicators - the length of queues for admission to kindergartens and the proportion of parents who have refused the services of preschool institutions - we can talk about the prospects for business in these parts of the country in relation to both general preschool and to additional children's education.

Public policy

The state policy of Russia in the field of preschool education today is aimed at creating conditions for the effective implementation of the "public-private partnership" plan. Among its key goals are solving the problem of access to pre-school education by consolidating the private sector, improving the quality of services and reducing investment risks.

Based on the results of a round table at the Federation Council in April 2013, recommendations were made to the responsible bodies of the Federation Council and the Ministry of Education of the Russian Federation on the development of regulations for public-private partnerships in the field of preschool education, control and monitoring of law enforcement practice in this direction: “When considering federal law No. 238827- 6 "On the Foundations of Public-Private Partnership in the Russian Federation" to provide for mechanisms of public-private partnership at different levels of state power and local self-government.

In accordance with the state program of the Russian Federation "Development of Education" for 2013-2020, an increase in the role of the non-state sector in the provision of preschool and additional education services for children is fixed as one of the directions for the development of education.

HSE researchers note that the mechanisms of state regulation in this area require significant improvements: “One of the ways to solve the complex problems of modern preschool education is to expand the range of its organizational and legal forms, which implies the involvement of the non-state sector in solving state problems.

Art. 43 of the Constitution of the Russian Federation suggests that education can be provided not only in state and municipal organizations, but also “at enterprises”. This wording can be the basis for the development of the non-state sector of preschool education, although strategically this article should be among those that require changes for a clearer modern wording.

Market size of preschool education

Here are the projections for 2021

According to our estimates, the total volume of the Russian market of preschool education in 2016 amounted to about 434.5 billion rubles. Of these, private kindergartens account for 31.8 billion rubles. The final amount takes into account annual payments from the budget per child and the amount of parental fees for kindergarten services. The average value of the state standard is 47 thousand rubles a year. The figure varies by region. So, in Moscow it is equal to 36 thousand rubles, and in the Komi Republic - 114 thousand rubles.

The corresponding standard allocated by the state is also available to private kindergartens. In 2016, the budgets of private preschool institutions were formed by 80% from the money contributed by parents, and by 20% from budget allocations per pupil; we are talking about 5.4 billion rubles. mandatory deductions from the budget available to private business.

At the same time, the payment for the services of private kindergartens by the population amounted to a total of 26.3 billion rubles. The average amount of the parental fee, according to the results of the analysis and comparison of prices in Russian private kindergartens, amounted to 229 thousand rubles in 2016 (in Moscow and the Moscow Region - 335 thousand rubles). In total, in 2016, private kindergartens received an average of about 252 thousand rubles a year per pupil.

Taking into account the demographic forecast, we expect that in 2021 the size of the market for general preschool education will grow to 516.3 billion rubles and, thus, will approach the size of the market for general secondary education in 2016. In turn, the dynamics of development of the private sector of preschool education services allows us to talk about growth within the limits of 6.5 billion rubles by 2021.

The volume of the market of additional education

The audience of the market of additional children's education at the moment is approximately 4.8 million children. Of these, 2.6 million attend additional classes in kindergartens. Presumably, the number of kindergarten students receiving additional education by 2021 will reach 5.5 million people. Already, the total volume of the market for additional educational services is 27.4 billion rubles. In the future, we forecast its growth to 31.3 billion rubles.

In 2016, parents of children attending public kindergartens paid these institutions a total of 14.6 billion rubles for additional educational services. Meanwhile, private kindergartens, with a much more modest number of pupils, received 12.6 billion rubles from their parents for additional classes. By 2021, we expect both figures to increase to RUB 16.7 billion and RUB 14.4 billion, respectively. The average monthly check for additional education for children is now about 1.5 thousand rubles, with an average intensity of classes for five months a year.

The share of the parent courses sub-segment is relatively small, its volume was 166.3 million rubles in 2016. In five years, according to our forecasts, it will grow to 170.6 million rubles.

In preschool education, the segment of additional children's education has the greatest potential for digitalization: the results of an online survey conducted by us during the study indicate a relatively high share of penetration of online mechanics in it. The only thing is that today they are monetized to a small extent.

The most general assessment of online penetration in the field of additional children's education is 49%, including free classes via the Internet. In other words, 49% of the parents we surveyed, whose children attended extracurricular activities, used online education tools, while only 3.2% of respondents paid for these services in total.

In five years, the online audience will grow to 8% of all children receiving additional educational services: from 242,000 in 2016 to 687,000 in 2021. In turn, the volume of the online services market in monetary terms will increase over the same period by almost three times and reach 1.7 billion rubles, that is, 5.5% of the market for additional preschool education services.

By online technologies in additional education, we mean educational Internet resources for children that develop mobile applications, computer games and educational video content. All of the above formats are suitable for home learning, but require adaptation to the general educational programs of kindergartens.

This goal can be achieved by b2b solutions in the field of developing distance and online learning methods for children, educational video, online content for the development of emotional intelligence, memory, logical abilities, and so on, as well as blended forms of learning.

General secondary education

The structure of general secondary education

The infrastructure of general secondary education in the Russian Federation includes public and private educational institutions for children and adolescents aged 7 to 17 years. General education schools are designed primarily for daytime education: evening and shift schools account for only 1.2% of the total number of students. At the end of the 2015/2016 academic year, 43,374 schools operated in Russia. State organizations unconditionally predominate among them. The share of private companies is 1.8%, or, in terms of money, 5% of the market.

The penetration of the private sector into the field of general secondary education shows a positive trend: we predict an increase in the market share of private business to 6% already in 2021. In monetary terms, the market for private schools is expected to add 12.3 billion rubles.

The results of the all-Russian FOM survey also testify to the high potential of the private educational services market: 13% of respondents would prefer to send their child to a private school. In addition, 21% of respondents believe that conditions and education are better in private schools than in public ones.

Private school audience

There were about 15 million students in secondary education institutions in the 2015/2016 academic year. The secondary education system covers 94% of all children and adolescents of school age living in the country. Of all students, 39% were in primary school (in grades 1–4), 44% received basic general education (in grades 5–9), 17% received general secondary education (in grades 10–11).

Taking into account the demographic forecast, the number of students by 2021 will reach 17.2 million people. According to our calculations, by that time the real share of the audience of private schools will be 0.9% of all students, but even a minimal increase in the number of students will significantly increase the size of the market.

In 2016, the average check per student of a private secondary school was 254 thousand rubles a year - it consists of the amount of the NPF and the parental fee (for example, in Moscow the NPF indicators are not the highest, but the amount of the parental fee is large, about 336 thousand rubles per year, while in the regions on average - 156 thousand rubles). According to the forecast, every year this market will increase by more than 2 billion rubles due to an increase in the audience. From 2011 to 2016 it grew by 25%

Small schools

One of the urgent problems of the general education system of the Russian Federation is the inaccessibility of schooling in rural areas. Remoteness of schools from other educational organizations, difficult transport accessibility, low number of students are the main characteristics of the so-called small rural schools.

In order to ensure the work of such organizations, the state is forced to make additional efforts, separately subsidizing small schools from regional budgets. Not always such support leads to the expected result. Thus, according to Rosstat and the Higher School of Economics, the number of students in rural areas has continued to decline in recent years.

This hardly indicates the lack of demand for school education in the countryside: according to the same sources, the number of children studying in private rural schools is growing over the same period of time. It follows that the state school infrastructure in the countryside does not meet the needs of the audience and its place naturally begins to be occupied by private business.

Quality of education in schools

The number of teaching staff in schools in the Russian Federation is growing noticeably slower than the number of audiences: for example, according to Rosstat, in 2016, there were slightly more than 1 million teachers per 15 million students (the dynamics of indicators for five years is given below).

In particular, this may lead to an increase in the number of small schools in rural areas - remote from big cities and educational centers and suffering from a shortage of teachers. At the same time, as the burden on the educational infrastructure increases, the proportion of parents who are dissatisfied with the quality of educational services is growing: according to the FOM survey, the proportion of parents who note a decrease in the quality of school education increased by 9 points from 2011 to 2016 - up to 46%.

As for the actual state of affairs in school education, according to the FOM, 32% of Russians assess the situation as bad (note that residents of Moscow more often than the population as a whole gave negative assessments - in 40% of cases).

Market volume of general secondary education

Here are the projections for 2021

The total volume of the Russian market of general secondary education in 2016 is about 572.5 billion rubles. According to our calculations, out of the total amount, the market of educational services provided by state and municipal educational organizations accounted for 544.2 billion rubles. The total volume of the market of private secondary schools amounted to 28.4 billion rubles.

Current calculations are based primarily on the current per capita funding (NPF) standards allocated by the state per student of a school, regardless of its form of ownership (private or public), and on the amount of consumer spending on education.

In 2016, the NPF averaged 36 thousand rubles a year. Having studied the dynamics of public spending on education in previous years, we came to the conclusion that the amount of state funding will grow and in 2021 will amount to 39 thousand rubles a year. Private schools already receive about 4.9 billion rubles from the state alone. per year, and by 2021, according to our estimates, this amount will reach 7.2 billion rubles.

Note that the amount of NPF varies depending on the region: in remote parts of the country (for example, in the Kamchatka Territory, the Komi Republic, the Magadan Region), the standard is much higher and can reach up to 106 thousand rubles. For comparison: in the Moscow region it is 46 thousand rubles.

In addition to budget money, private business receives parental fees for the education of the child, and that makes up the bulk of its financial income. In 2016, the average amount of parental fees for the services of private schools per child was 210,000 rubles. The share of consumer money at the moment is 82% of the entire market of private general education. In 2021, parents will bring approximately 33.5 billion rubles to non-state schools.

According to the forecast, the total Russian market for private general education services will increase to 40.8 billion rubles a year in five years.

Public policy

In December 2015, at a meeting of the State Council on improving the system of general education, Vladimir Putin noted the need to introduce innovations in the educational process: “We must take into account global development trends, and this is an almost explosive development of technology and the transition to a new technological order” (from the speech of the President of the Russian Federation 23 December 2015).

In turn, within the framework of the national program for the development of education for 2016–2020, a government decree formulated a number of requirements for the implementation of a pilot project “creating a network of schools implementing experimental and innovative programs to test new technologies and the content of education and upbringing (at least 200)”.

Since these requirements were not taken into account in the target indicators (indicators) of the program, their implementation remains a potentially promising direction of state policy in this area, requiring clarification and improvement.

According to Aleksey Polovinkin, one of the founders of the Foxford online learning center, there are no significant obstacles to organizing a full-fledged online school today, with the exception of the requirements of supervisory authorities for the mandatory maintenance of classrooms for the school, which is not an impenetrable barrier for business. In the near future, companies providing online education services may partner with private schools.

Penetration of online education

For the most part, Russian schoolchildren are ready to accept new forms of schooling associated with private online education, and, moreover, the state is ready to do the same. However, parents who in fact choose the format of school education for their children are much more conservative, as evidenced by the FOM surveys (2015). At the same time, it should be taken into account that 8% of respondents are already ready for homeschooling their child.

Among the considerations pushing parents away from homeschooling their child, the main ones were: a) the idea of the need for collective communication for the normal development of the child (54% of respondents); b) the idea that each subject should be taught by an individual professional (8% of respondents); c) the idea that it is attending school, and not any other format of education, that gives the child the necessary knowledge (6%).

The system of general secondary education in the Russian Federation is quite conservative, which may prevent the active penetration of various forms of distance learning into it. So, today in Russia there is not a single fully remote school. If online is present in this segment, it is in mixed forms - mainly in the form of various online external sites. Nevertheless, we are sure that general secondary education in Russia is also subject to the global trend of digitalization of teaching mechanics.

According to our calculations, online penetration in the segment of general secondary education will reach 1.5% by 2021, or 10.5 billion rubles in monetary terms.

Higher and secondary vocational education

Market segment structure (HPE and open source software)

After leaving school, Russian applicants have the opportunity to enter both universities (the HPE system) and institutions that provide training in secondary vocational training programs (SVE). It should be borne in mind that a student can enroll in an organization of secondary vocational education both after the 9th grade for the first year (the most common scenario), and after the 11th grade, but immediately for the second year.

There are several levels of education in the system of higher professional education (HPE). These are specialist's programs (their number has decreased after Russia's transition to the Bologna system, but they have been preserved), bachelor's and master's programs.

SVE programs, in turn, are divided into those that train skilled workers and employees, such as auto mechanics, locksmiths, confectioners, firefighters, and those that train mid-level specialists, such as technicians, technologists, security specialists, and so on. . In each of the branches of the market segment under consideration, both public and private players operate.

Audience of HPE and SPO

According to Rosstat data for 2016, the total number of students in higher professional and secondary professional education programs was about 7.2 million people. According to our forecast (based on the demographic forecast of Rosstat for this age cohort), by 2021 it will decrease to 6.9 million people. However, not all educational areas in the structure of HPE and SVE will suffer from a decrease in the number of students.

The number of students in the higher education segment (both public and private - mainly due to the gradual abolition of specialist programs), as well as in the SVE segment in the field of training skilled workers and employees, will decrease. SVE programs aimed at training mid-level specialists - both public and private - by 2021, by contrast, will increase their audience.

Audience distribution

According to our forecast, the reduction in the number of HPE students by 2021 will be 8.3 percentage points. Also at 8.3 p.p. over the specified period, the number of students of secondary vocational education will increase.

According to Rosstat and the Higher School of Economics, the majority of students in the secondary vocational education system (>40%) reached the age of 16–17 at the end of the 2015/2016 academic year. According to our conclusion, the flow of students into the system of secondary vocational education occurs not only at the expense of the potential audience of higher educational institutions, but also at the expense of the audience of senior classes of secondary schools.

Shares of students in higher and secondary vocational education, dynamics in 2016–2021 (in % of the total annual number of students in HPE and SVE).

Volume of the malware and open source software market

According to our estimates, the total volume of the market for higher professional and secondary professional education in 2016 amounted to about 531.8 billion rubles. In our calculations, we took into account the money allocated by the state in accordance with the principles of per capita financing (NPF) in education, as well as the money received by organizations for the provision of paid educational services from the population.

It should be noted that in private universities, quotas for student education are provided by law at the expense of the state. So, in 2017, the number of paid and state-funded places in non-governmental organizations of higher education was 597 thousand and 5 thousand, respectively.

Higher professional education

The structure of higher professional education

The Russian higher education market has a two-part infrastructure:

State and municipal universities.
Private universities.

According to official statistics for the 2015/2016 academic year, there are 896 higher education organizations in the country. Of these, 530 are state and municipal, and 366 are private.

Judging by official statistics, since 2009 the number of institutions of higher education has been steadily decreasing, and the number of students enrolled in them has also been declining. This trend is typical for state and municipal universities, as well as for private ones.

Higher professional education audience

The total number of students studying in public and private universities for the 2015/2016 academic year was about 4.4 million people. Of these, about 3.7 million people study in state and municipal organizations of higher education, and 649 thousand people study in private ones.

Students enrolled in higher education programs in the Russian Federation are divided into three main groups: bachelor's, specialist's and master's programs. In accordance with our forecast, based on the demographic data of Rosstat, the number of students enrolled in undergraduate and specialist programs in the period of 2016-2021 will decrease, while the number of masters will increase. In absolute terms, the number of students (in thousands) by 2021 will look like this:

The cost of HPE

Based on the official documents of the Ministry of Education, we were able to calculate the average values of the per capita funding standard (NPF) in the HPE system for 2016. Thus, for programs of a specialist's degree and a bachelor's degree, the size of the NPF is currently 94,000 rubles. This is the national average.

It should be borne in mind that the amount of NPF per year per student of undergraduate and specialist programs will vary greatly from region to region: for example, in the Chukotka Autonomous Okrug, the corresponding figure is 189 thousand rubles.

The size of the NPF for master's programs in 2016 amounted to 106 thousand rubles. According to our data, the average check for tuition for paid programs at state universities in 2016 was 93,000 rubles. It should be noted that in private universities this amount is much less: the average tuition bill (excluding NPF) is 53 thousand rubles.

The cost of studying at paid programs of state universities varies greatly from region to region: the average cost of studying for such programs in Moscow was 173 thousand rubles a year, and in the regions - 81 thousand rubles. The same situation is in the system of private higher education. The average check in Moscow for private universities in 2016 was 86 thousand rubles, and in the regions - 41 thousand rubles.

Market size of public higher education

The volume of per capita funding for state universities in 2016 was 226.8 billion rubles. Of this amount, a total of 212 billion rubles were allocated for bachelor's and specialist's programs, and 14.8 billion rubles for master's programs.

The amount of funds that state universities received from paid places amounted to approximately 124.5 billion rubles. We predict that by 2021, government funding for master's programs will increase (due to the increase in the number of students that will occur due to the reduction of specialist programs), while the total amount of funding for bachelor's and specialist's programs will fall (due to the overall decrease in the number of students in the HPE system ).

The amount of funds (in absolute terms) that state universities will receive for the provision of paid educational services will increase slightly compared to 2016. However, it must be kept in mind that due to the general decline in the number of students in state universities and the simultaneous increase in the number of paid places in them, the share of private money in the budgets of state universities will grow significantly. The total volume of the state-run VPO market will also decrease by 2021 and in total - NPF plus paid places - will be measured at approximately 309.8 billion rubles against 351.3 billion rubles in 2016.

According to our calculations, the share of money paid by paying students in the budgets of state universities by 2021 will increase significantly - by 5.2 percentage points.

Volume of the private higher education market

In 2016, non-state universities received about 33.9 billion rubles in the form of fees from students. Below are the forecast changes in the indicator for 2021.

The dynamics of the indicator demonstrates that by 2021 students in the non-state higher education sector will pay in absolute terms much less than today. These data were obtained on the basis of the assumption that in the near future we will observe the flow of students from the HPE system to the SVE system (mainly to training programs for mid-level specialists).

Penetration of online education

As our calculations show, which were based on the analysis of open data from the largest sites - aggregators educational programs, the share of the distance segment in higher professional education (in the number of people) for 2016 reached 3.7%.

We predict that by 2021 this value will rise to 9%. According to the same calculation method, the average annual check for distance learning programs in the HPE segment is approaching 42.6 thousand rubles.

The total volume of the market for distance learning programs in higher professional education in 2016 amounted to about 6.8 billion rubles (calculated based on information about the total number of students in the HPE system, the share of the distance segment and the average annual check). By 2021, this amount will increase significantly - up to 14.7 billion rubles.

Penetration Potential of Online Education

In the all-Russian FOM survey (2014) to the question “Do you rather agree that it is necessary to develop modern distance learning technologies (open universities, online education, and so on) as an alternative to traditional higher education?” 59% of heads of higher education institutions, 64% of young people, 38% of heads of enterprises answered positively.

The question "Are you more likely to agree on what needs to be done?" higher education more individualized, focused on the needs of specific students?” also did not cause significant disagreement among different groups of respondents: 58% of the interviewed heads of universities, 68% of young people, 41% of business leaders answered in the affirmative.

As we can see, it was the employers who turned out to be the most conservative in their attitude to the introduction of new formats of education in universities.

Secondary vocational education

The structure of secondary vocational education

Secondary vocational education in Russia is represented by organizations that train mid-level specialists, as well as skilled workers and employees. In addition to the state, there are private educational institutions on the market.

They train mainly mid-level specialists. In 2016, the number of students of such private organizations, according to Rosstat, amounted to 155 thousand people. According to official statistics, in 2016 there were about 634 thousand students enrolled in state programs for the training of skilled workers and employees.

The number of students enrolled in state programs for the training of mid-level specialists is much higher - about 2 million people.

SPO audience

The total number - both paid and free - of places in state institutions of secondary vocational education for 2016 amounted to about 2.6 million. Of these, 0.6 million were paid, and 2 million were budgetary. According to our forecast, this ratio will remain unchanged by 2021, however, the total number of seats in the considered market segment will increase.

Our forecast, based on data from Rosstat, shows that the structure of the audience of public and private vocational education will change by 2021: the number of students enrolled in training programs for skilled workers and employees will decrease, while the number of students enrolled in training programs for mid-level specialists will increase both in the public and private sectors. We predict the growth rate of the number of students in the private sector of secondary vocational education is 47%.

The graph illustrates this dynamics (in thousands of people):

Based on the official documents of the Ministry of Education and Science of the Russian Federation, we were able to calculate the average values of the per capita financing standard (APF) in the SVE system and the average check for paid programs for 2016 (see the table below, the figures are given in thousands of rubles). It should be remembered that these values are average for the RF; amounts by region can vary over a very wide range. The average amount of NPF in the state segment of SPO was approximately 58 thousand rubles per year.

Market volume of secondary vocational education

SVE student payments

In 2016, paying students added 22.5 billion rubles to the total budget of state SVE organizations. Of this amount, 17.2 billion rubles were received by organizations that train mid-level specialists, and 5.3 billion rubles - by those that train skilled workers and employees. According to our forecast, based on official statistics, by 2021 the total share of such revenues in the total budget of the state SVE will increase (see graph).

Also in 2016, the payments of students studying in non-state institutions of secondary vocational education under training programs for mid-level specialists amounted to approximately 6.4 billion rubles. According to our forecast, this amount will increase significantly by 2021 - up to 9.8 billion rubles.

Penetration of online education

According to our calculations, which were based on the analysis of open data from the largest platforms - aggregators of educational programs, the share of students in the online segment of secondary vocational education in 2016 is 0.82%. We predict that by 2021 the figure will rise to 2%.

According to the same calculation method, the average annual check for distance learning programs in the SVE segment is approaching 26.7 thousand rubles.

The total volume of the market for distance learning programs in secondary vocational education in 2016 amounted to about 614 million rubles. (calculated based on information about the total number of students in the SVE system, the share of the remote segment and the average annual check). By 2021, the volume of this market segment will increase to 1.8 billion rubles.

Additional professional education

Structure of additional professional education

The Continuing Professional Education (CVE) segment includes continuing education services for adults, predominantly between the ages of 25 and 64. The following services were included in the market calculation: advanced training courses, corporate training, advanced training programs at Russian and foreign universities (online and offline), massive online courses (Coursera, edX, and so on), seminars, trainings, and internships.

According to the RANEPA study "Monitoring of APE in Russia" (2016), additional educational services of Russian universities are most in demand in this segment, including distance learning (49%); seminars, trainings and advanced training courses in commercial organizations (39%). Below is a detailed distribution of the results of the study of the Russian FPE market in the framework of the Eurobarometer project (RANEPA, 2016).

DPO service providers

If the state acted as an employer, then in most cases it paid for additional programs of Russian universities (52%), while funding from private companies was distributed primarily between commercial and university courses (35 and 34%, respectively). If the employee himself invested in FPE, then in 40% of cases university programs were paid, in 32% - commercial courses, in 29% - distance education or online courses.

The diagram below shows the distribution of the results of a survey of the working population of Russia receiving FVE (RANEPA, 2015): it shows who and in what proportions finance different forms receiving DPO.

The main reasons for applying for FVE services and the most in-demand skills

In further calculations of the AVE market, language training was not taken into account. Here is the introductory information from the HSE survey

What prevents getting DPO

The question suggested the possibility of choosing several answers, the sum is not reduced to 100%. Research "Monitoring of additional professional education in Russia" (RANEPA, 2016)

Corporate training

According to the HSE study "Monitoring the Economics of Education" (2016), it follows that companies' spending on corporate training began to decline sharply in early 2014 against the backdrop of the financial crisis. With the exception of the business services sector, none of the key industries under consideration has been restored to its pre-crisis 2013 levels. The graph below shows the dynamics of changes in the share of enterprises that pay for employee training, broken down by industry, with reference to a study by the National Research University Higher School of Economics (2015).

In order to save money, many companies have organized additional professional training using their own resources and structures. Approximately 30% of the organizations surveyed by the Higher School of Economics have their own educational infrastructure.

In particular, 13% of companies have their own The educational center and 17% have in-house training courses. However, a significant proportion of companies still turn to outside private contractors to train their employees. Thus, 40% of Russian companies financed the training of employees in private organizations - providers of CVE services, and a total of 30% use the services of state providers (universities, institutions of secondary vocational education, advanced training centers).

Companies mainly conduct training programs to improve the skills of employees. The share of classes on labor protection and safety is large (according to the requirements of supervisory authorities)*. Less often, they receive training in new skills, including the skills to work with new equipment. The diagram below shows statistics by areas of corporate training with reference to a study by the National Research University Higher School of Economics (2016).

Market volume of additional professional education

According to our calculations, the market for additional professional education at the end of 2016 is estimated at 105.1 billion rubles. As stated earlier, the size of the adult audience of additional services in education will decrease due to unfavorable demographic dynamics in the 25-64 cohort. The volume of the market will also decrease: we expect approximately 104 billion rubles. in 2021.

The weighted average value of the check for all offline training programs in 2016 was 25.8 thousand rubles for individual students and 9.7 thousand rubles for corporate clients. The share of money spent on CPE by the students themselves will amount to approximately 66.3 billion rubles by 2021, another 37.6 billion rubles will be spent by companies on employee training.

Here are the projections for 2021

Penetration of online education

As of the end of 2016, we estimate the share of penetration of online learning in the CPE segment at about 10% of the total audience of the segment and at about 7% of the market. In monetary terms, the online sector in this segment is estimated at about 7 billion rubles. Moreover, 4.5 billion rubles here is the expenses of students, and 2.5 billion rubles is the money of employers, both from the private and public sectors.

The average check for online education in this segment is 15 thousand rubles a year. In dynamics until 2021, we expect the audience of the online sector to grow to 14% of the total AVE audience and up to 11% in money from the market. According to our forecasts, the sector of online education in DPO will reach 11.3 billion rubles by 2021: 7.3 billion rubles will be the costs of individual students, 4 billion rubles will be the costs of employers.

Online education audience

According to a survey of the FPE audience (RANEPA, 2015), people most often make the choice in favor of online learning in conditions of lack of time with a high basic level of education. Recall that the lack of time was one of the main reasons for refusing to undergo FPE: this answer was chosen by 27% of respondents.

Of course, the problem of lack of time is felt mainly in Moscow and major cities with a population of over 1 million people. The peak age of the online learning audience falls in the range of 36-45 years old - slightly above the average age of FVE recipients in general.

She also has a higher average level of education. In terms of professional groups of respondents, it is worth noting the great popularity of online learning among businessmen and the self-employed, as well as managers - a total of 23 and 19% of all respondents in the framework of the Eurobarometer project (RANEPA, 2015).

86% of those who have completed online courses rate them positively or rather positively. Even free online courses, according to respondents, contribute to success in the workplace. We also note that 73% of the surveyed audience paid for independent online classes.

Language learning

Financial and classroom indicators, as well as their predictive values in the "Language Learning" section - an estimate in the first approximation, primarily based on open data and materials from our partners. In more detail, with the clarification of the most important values and with a description of the industry landscape, this part of the Russian EdTech will be analyzed in the second part of the study, which will be released in May 2017. To analyze this market segment, in particular, we will conduct an all-Russian telephone survey with the participation of Skyeng.

The structure of the language training segment

The foreign language learning market covers a wide range of services, classified both by educational mechanics and by the type of user audience. Market calculations did not take into account data on the audience using free online simulators or teaching aids for independent language learning. The age range of the considered market audience is 25–64 years. Based on the study of the capital's language schools market conducted by the Technology of Growth agency, we identify the following most significant sub-segments:

Traditional schools (classroom classes according to standard programs of “level” language acquisition; here we take into account both international language schools-networks and single non-network schools).
Author's schools (a relatively small segment of non-network language schools using author's teaching methods).
Language clubs (various formats of conversational clubs, meetings with native speakers - a format that is gradually gaining popularity in large cities).
Individual lessons with a tutor, teacher offline.
Distance learning schools (online), tutoring services (either exclusively online learning or mixed forms of classes; correspondence forms of learning foreign languages using online simulators, mobile applications, etc. are also taken into account).

Distribution by learning objectives

According to a field study by the Technologies of Growth agency (2014), among the most popular courses for language acquisition are a general foreign language course (20% of respondents), “industry” foreign courses for professionals (20%), international exam preparation courses ( 7%), skills training business communication (12%).

Language distribution

From the materials of the study "Technologies of Growth" (2014) it follows that, in addition to English (it dominates), German and French. Next in descending order are Spanish, Chinese, Italian and Norwegian.

The share of English learners has been steadily growing since 2011, while German and French lost 6 points each in the ranking by 2014. The audience of learners of other languages from the list is also decreasing, probably in favor of those who learn English.

Language learning audience

We estimate the total volume of the language learning market audience for 2016 at approximately 1.1% of the total population of the Russian Federation aged 25 to 64 years. AT absolute numbers This is just over 1 million people. Of these, 840 thousand students study in groups, 193 thousand - individually. We predict a slight decrease in the audience due to demographic dynamics - by 33 thousand people by 2021, but the market will practically not lose money in money terms.

Size of the language education market

The total volume of the language services market in 2016 is estimated at 30.9 billion rubles. According to the forecast, by the end of 2021 it will amount to 30.7 billion rubles. As mentioned earlier, a slight drop is associated with the demographic forecast of Rosstat for a decrease in the adult cohort.

Penetration of online education

Online learning, according to our calculations, accounts for approximately 7% of the total market for language services in 2016. In monetary terms, this is about 2.2 billion rubles. The positive dynamics of the penetration of digital technologies allows us to predict a further increase in the online share to 11% of the market by 2021. The expected growth dynamics of the online sector audience is impressive - from 99 thousand people in 2016 to 145 thousand in 2021. The average monthly check for online services in 2016 amounted to 3.6 thousand rubles.

According to the analysts of the Technologies of Growth agency, the trend for the rapid growth of the online segment of the language services market has been outlined due to the fact that the very model of their consumption is changing. The audience, on the one hand, has become more demanding in terms of the quality of services and the competence of teachers, and on the other hand, more often seeks to optimize costs while maintaining an acceptable quality of services.

Five years ago, the most active part of the adult audience of language schools were groups of professionals with relatively high incomes, receiving "level" language competencies. Today, the pool of consumers of these services is more diverse and covers categories with a lower level of education and income, which also contributes to an increase in demand for online education, which, judging by the amount of average checks, turns out to be cheaper and gradually “wins back” positions from offline.

Traditional language schools are forced to adapt standard educational programs to the needs of new audience segments, while the audience itself often needs cyclical and short-term courses that develop special skills (for example, knowledge of professional vocabulary, business writing skills, conversational skills, and so on).

A survey of the audience shows that an increasing part of it is dissatisfied with the results of taking traditional language courses. The explanation for this is both a decrease in the level of teaching due to the low threshold for entering the market, and difficulties in adapting standard educational programs to new audience demands.

Investments in the Russian online education market

Investment in numbers

With a fairly modest size of the Russian venture capital market as a whole * in Russia, very few investment deals in the field of EdTech have been concluded so far. Within three years (2014, 2015 and 2016) only 65 transactions were recorded. Only a few of them exceeded $1 million and less than two dozen amounted to more than $100,000. The total number of transactions is probably higher - due to those that were not disclosed by their parties or, for various reasons, remained outside our field of vision.

IIDF (a fund and an accelerator created in 2013 at the initiative of the President of the Russian Federation) invested small amounts, providing 40% of recorded transactions. Over the course of three years, venture capital funds and accelerators have participated in 13 deals, while corporations have provided financial support to seven startups, including grants.

Private investors (business angels) took part in 15 transactions. Apparently, most of the transactions, information on which was not disclosed, relate to their segment. The total volume of investments during any given year never exceeded $10 million. In 2016, their volume was insignificant: only $2.1 million was invested in Russian start-ups in the field of educational technologies (considering only recorded transactions, the amount of which was disclosed).

Investment size

Distribution of transactions by type of investor (2014-2016)

Market trends

Venture capital investors have virtually disappeared from the Russian education technology industry after several significant deals in 2011-2014.

“In the beginning, VCs were really enthusiastic about educational technology, but it was what you might call a 'false start'. Some of the projects that received good support from venture capital funds failed or fell short of expectations because the market was not ready, and also because they lacked specialists. This gave rise to disappointment and skepticism among venture investors who were counting on the trends of Silicon Valley,” recalls Maxim Spiridonov, founder of Netology Group.

However, during these years - including in 2014-2016, with an extremely small number of transactions - the audience continued to grow, which led to the first significant success of startups. Thus, the income of Netology Group (it operates only in the Russian market) reached several million dollars in 2014-2015 and grew by almost 150% during 2016. This startup was one of the very few that received significant support from venture investors in 2014-2015.

Some Russian start-ups in the field of educational technologies with a customer base of up to several million people have taken strong positions in the international market. Among the most notable examples are Coursmos, Easy Ten and Preply (the latter has Ukrainian-Russian roots), as well as iSpring in the corporate sector. At the same time, going beyond the boundaries of the post-Soviet space turned out to be more difficult for Lingualeo.

Meanwhile, corporations began to enter the market. 2016 was marked by the takeover of the GeekBrains startup by Mail.ru Group, as well as the announcement of an investment program in the amount of several tens of millions of dollars by the Prosveshchenie publishing house.

In connection with favorable trends, the market of educational technologies began to inspire greater confidence among investors. With surprising unanimity, those who were interviewed for our study spoke positively about the market, although some are very selective about the criteria for selecting startups (see “Invest or not? Investors have a word”).

The educational technology market is of interest not only to business angels, venture funds, corporations and government agencies, but also to prominent businessmen. Among them, according to our information, are Alexei Mordashov, founder of Severstal, Sergey Solonin, co-founder of QIWI, and Igor Rybakov, whose non-profit foundation has launched several programs to support educational projects.

Cross-border investment

Foreign investors have been virtually absent from the Russian market for some time now. According to our research, only six transactions took place with the participation of foreign investors.

At the same time, some Russian funds (or funds with Russian roots) invested in foreign educational start-ups. The most significant transactions were:

$2.5 million investment by Sistema_VC in UK-headquartered startup Mel Science with Russian roots in 2016.
Participation of Runa Capital in investments in the American startup SchoolMint, which amounted to $5.6 million, as well as in the startup Brainly, which amounted to $9.4 million, in 2014.
Maxfield Capital invested over $1 million in Israeli startup SpeakingPal in the same year.

With the exception of the latter, these deals have outnumbered any of the investments in Russian startups during the same period. In fact, none of the Russian funds involved in deals with foreign start-ups in the field of educational technologies has invested the same amount in domestic start-ups.

Russian EdTech startups with the largest venture funding

Coursmos. $680 thousand in 2014 from the Russian venture fund Imperious Group, Ukrainian incubator Happy Farm and Russian business angel Evgeny Medvednikov, $600 thousand in 2015 from Altera Capital and Imperious Group.
"Diary RU". $1.7 million from Prostor Capital in 2011, $5 million from Runa Capital in 2012.
Easy ten. About $500 thousand from IIDF in 2014, $125 thousand from the American accelerator 500 Startups in 2016.
Geen.io. $2 million from an undisclosed investor in 2014.
Lingualeo. $200k angel investment in 2010, $3m from Runa Capital in 2013, $500k from Social Discovery Ventures and Runa in 2015.
"Netology-groups". $2.2 million in 2014 from InVenture Partners, $1.6 million in 2015 from Buran Venture Capital.

Corporate first steps

After years of inactivity, in 2016 two large Russian corporations made notable moves in the education technology market.

In August 2016, Mail.ru Group's takeover of GeekBrains, an online educational platform for developers, was the first major corporate investment deal with an educational startup in Russia. This event was seen among investors and entrepreneurs as an indicator of the far-reaching interest of corporations in this sector.

“GeekBrains is a rapidly growing business with great potential,” says Alexander Gorny, director of strategy and analysis at Mail.ru Group. According to data provided by GeekBrains, 500,000 users use the service every month. As of March 2017, more than 1.6 million people are registered in it.

Another important event took place in October 2016, when the Russian publishing house Prosveshchenie announced its intention to support projects in the field of educational technologies on a large scale through the IIDF start-up accelerator (see the next section).

Of course, one acquisition and one declaration of intent is not enough to state the trend. However, corporations are likely to make new moves in the market as online education and other educational technologies penetrate deeper into education and other sectors of the economy.

We are very interested in educational technologies and are ready for further acquisitions.

Alexander Gorny

Director of Strategy and Analysis, Mail.Ru Group

Among other things, both events significantly influenced the attitude of venture investors towards educational technologies. A number of market participants interviewed for our study mentioned them as evidence of the potential of the industry and the opportunity for investors to profitably exit projects (exits).

“We see that such large players as Mail.Ru Group and Yandex and others are showing great interest in this area, as they understand that this market has yet to be monetized. And their product (traffic) is a valuable asset,” says Alexander Vidiborsky, senior investment manager at Runa Capital.

The interest of Russian corporations in the market under consideration can also be illustrated by two other internal projects. In September 2016, ABBYY, a major international provider of solutions in the field of artificial intelligence and linguistics, launched ABBYY Monitoring. This platform, in which, according to Rusbase, ABBYY has invested more than $1.5 million, was developed for mass independent diagnostics and evaluation of the quality of education.

Another step was taken by Genome Ventures. The organization, headed by former Russian presidential chief of staff Alexander Voloshin, incubates domestic startups in education and smart city technology.

In September 2015, Genome Ventures launched Profilum, an online child assessment and development tool that allows parents to create a personalized learning plan for their child. The financial side of the project was not disclosed.

The future belongs to “smart classrooms” and ecosystems that support blended learning, additional education, career guidance. As nowhere else, “big data” will be significant in education - they will allow you to effectively manage the educational result not only of each individual student, but also of schools and even regions.

Dmitry Klimishin

Managing Director of JSC Publishing House "Prosveshchenie"

IIDF is the most active investor

IIDF is a Russian venture investment fund established in 2013 by the Agency for Strategic Initiatives. The fund's mission is "to make the Russian market understandable and accessible to every entrepreneur who wants to start or expand their business on the Internet."

Endowed with huge capital ($200 million at the rate of 2013), the fund has already invested in more than 270 startups. The fund began investing in educational startups shortly after the launch.

Thus, IIDF participated in 26 out of 65 investment transactions (40%) recorded in the period 2014-2016 as part of the study. In most cases, he invested small sums - from $ 20,000 to $ 65,000 - as part of his standard program to support startups in the early stages.

“We have always considered the segment of educational technologies as promising, but in 2016 we began to study it in particular detail, taking into account the signs of interest of large market players in educational technologies,” comments Maxim Kalyuzhny, investment analyst at IIDF.

Invest or not? Word to investors

Why is it worth investing

The global education technology market has enormous investment potential, given a compound annual growth rate of 28% over the past five years thanks to the increasing penetration of digital education.
The edtech sector will maintain its growth momentum while tapping into the overall $6 trillion educator market. Albeit on a smaller scale, the situation in Russia is largely the same as in the global market: a huge offline sector is rapidly moving online.

Alexey Solovyov

Managing Director of Prostor Capital

Some market players develop software products that are our top priority. Most educational projects in Russia are related to content production or marketplaces, which is less attractive for us, since such products are not easy to scale.
Business models can also become a barrier as people become accustomed to free, publicly funded services and are not willing to pay. Thus, the monetization potential is mainly located abroad. And the last thing: there are few exit prospects in Russia in the foreseeable future. Who can buy an education startup for $50 million or $150 million?

Alexander Vidiborsky

Senior Investment Manager at Runa Capital

Full text study, including the methodology of the analysis, will be published on April 20 on the website.

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Statistics on the use of information and computer technologies in the Russian Federation

Maksimov M. (BSTU, Bryansk)

The relevance of the issue of using information and computer technologies (ICT) lies in the fact that ICTs play a key role in the development of innovations in many areas of society: state and municipal government, business, education, healthcare, culture, security and public life. Information and computer technologies are a set of methods, production processes and software and hardware tools integrated with the aim of collecting, processing, storing, distributing, displaying and using information in the interests of its users.

Among the indicators that take into account statistics on the use of ICT, the following are usually used: the share of organizations using personal computers/Internet in the total number of relevant facilities; the share of employees using personal computers/personal computers with access to the Internet in the total number of employees of organizations; the share of organizations that have a Web site in the total number of relevant objects; distribution of organizations by type of connection to the Internet (as a percentage of the total number of relevant facilities); the share of organizations using the Internet to receive (transmit) orders for goods (works, services).

In 2016, Russia dropped by 8 lines in the ranking of countries in terms of the level of development of the UN e-government, but improved its position in a number of other innovative world rankings. Official data on government spending on ICT in 2015-2016 missing. Experts do not come to a consensus not only about their volumes, but also about the dynamics of change in recent years - their estimates range from -10% to +10%. However, the large state projects that have been launched allow us to hope that the government sees ICT as one of the most important tools for economic development. information computer technology storage

Experts estimate dynamics of development of the IT market in a public sector in 2015 differently - one speak about 10% falling, others - about 10% growth. Today, a number of large-scale government IT projects have started, which allows us to hope that at least the level of government IT spending in 2016 will remain at the same level.

According to Rosstat, in 2015 the expenditures of the state budget and non-budgetary funds under the item "Communication and Informatics" amounted to ?87.5 billion, including ?31.2 billion - federal budget expenditures, ?56.9 billion - consolidated budget expenditures subjects of the federation.

At the end of 2016, according to Rosstat, the use of computer technology and broadband access to the Internet in the state authorities of the Bryansk region, local governments and the social sphere remains insufficient, especially in sparsely populated and hard-to-reach areas. The share of authorities using broadband Internet access in the total number of these authorities, according to Rosstat data for 2016, is:

an average of 50.3 percent,

the share of organizations and households - 79.4 percent and 56.5 percent, respectively.

According to CNews, Russian regions in 2016, taking into account subsidies from the Ministry of Telecom and Mass Communications, plan to spend about £74bn on ICT, which is 1.8% more than in 2015 (£72.7bn).

	Total spending on ICT, pmln	Dynamics of total spending on ICT 2016/2015	Region spending on ICT (regional budget), mln	subsidies from the federal budget, mln


St. Petersburg
Moscow region
Kaluga region
Smolensk region
Belgorod region
Oryol Region
Voronezh region
Bryansk region

There is still a shortage of qualified specialists in the field of information technology.

Since 2016, one of the most important areas of regional informatization has been to ensure the provision of state and municipal services in electronic form.

The use of ICT by industry is presented in Table 1.

Table 1 - Use of ICT by industry, in %

The availability of a website for organizations by industry is presented in Table 2.

Table 2 - Availability of a website by organizations by industry, in %

The different level of budget expenditures of the regions of the Russian Federation for informatization remains.

ICT expenditures by industry, as a percentage of the total of the corresponding type of activity in 2016, are presented in Table 3.

Table 3 - ICT spending by industry, in % of the total of the corresponding type of activity in 2016

The main indicators of the use of information and communication technologies are presented in table 4.

Table 4 - Main indicators of the use of information and communication technologies

Indicators	Number of organizations surveyed	As a percentage of the total


Personal computers
Computers of other types

Email
global networks

So, for example, if in 2014 93.7% of organizations surveyed by Rosstat had a PC, in 2016 there were 93.8% of them, in 2015 78.3% of organizations used the Internet, and in 2016 - already 82.4%. The number of organizations using local area networks has also grown, email having their own websites.

One of the areas of application of ICT in the Bryansk region is electronic services. Currently, residents of the Bryansk region can receive more than 300 services electronically. This includes enrolling in a school or seeing a doctor, filing various certificates and requests, the ability to keep track of fines and payment of taxes, etc. Moreover, some services become available not only from a regular computer, but also with the help of communicators and tablets.

Kinds economic activity enterprises of the Bryansk region are very heterogeneous in terms of the nature and degree of use of ICT. Such a variation is an attribute of mass phenomena, to which the sphere of informatization of the regional economy also belongs.

The main directions of ICT development in Bryansk, Bryansk region:

Implementation of research and contractual work in the field of ICT.

Expansion and improvement of the material and technical base of informatization (automated workstations, telecommunications equipment, presentation equipment, specialized software and hardware systems, etc.).

Development and support of the infrastructure of a multi-service computer network, providing access from this network to the resources of the global Internet computer networks.

Development, development and support of regional Web-resources (official sites, specialized sites and Web-portals).

Development of telecommunication services and services (webinars, distance education, etc.).

Organization and conduct of advanced training courses on the implementation of ICT.

Conducting scientific-technical and scientific-methodological conferences, seminars, workshops for employees of enterprises, representatives of universities in the Bryansk region on the use of new information technologies.

Implementation and support of licensed software.

Thus, with the consistent solution of the given measures, the Bryansk region will reach required level information development of the information society.

Bibliography

1. Informatization of the Bryansk region. - Access mode: http://www.bryanskobl.ru/

2. Strategies for the socio-economic development of the Bryansk region until 2025. Administration of the Bryansk Region, Decree of June 20, 2008, No. 604, 2008. - Access mode: http://www.bryanskobl.ru/

3. Strategy for the socio-economic development of Bryansk for the period up to 2025. [text] + [electronic resource]: monograph / A.V. Taranov and others, under the general editorship of Erokhin D.V. - Bryansk: BSTU, 2011. - 593 p.

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The value of education

Education is a learning process. The accumulated knowledge and skills are transferred to children through educational institutions. Teachers of schools, colleges or teach various sciences and professional knowledge. There is also distance learning, which is carried out via the Internet. Requirements depend on the level of culture, science, politics, traditions, . Therefore, the types of education, its levels and forms in different countries differ considerably.

Education is of great importance to society. It allows you to form a personality, show your talents, achieve a certain status and financial position. With its help, culture is passed on from generation to generation. The right to study is confirmed by such documents - International pact and European convention.

education statistics shows that in a democratic society there is a negative attitude towards compulsory education. It is believed that it depersonalizes a person. Therefore, a movement has emerged that advocates family education. And also for courses where the student himself can choose which subjects to study and which not.

The development of the education system makes it possible to improve the quality of professional education, which has a beneficial effect on the country's economy.

Education system

There are several types of educational institutions in Russia:

preschool;
general education;
non-state institutions;
colleges;
udo.

The main problem of education in Russia is low wage teachers. This results in a shortage of personnel, a low level of teaching, and an unsatisfactory quality of knowledge. There is also underfunding of institutions, poor material and technical and initial information base.

Primary education is received in schools, gymnasiums, lyceums. In some countries, children start school at the age of 5. In the Russian Federation - from 7 years. graduate elementary grades at 11–12 years old. Education statistics state that today 70% of children in the world are at this level of education.

Modern education in many countries implies a division into primary and secondary classes. Developed states came to such a system at the beginning of the 20th century. Obtaining a secondary education is compulsory for all. This stage ends at the age of 16-18. After that, training stops or continues in professional institutions.

Next stage - higher education. It usually starts at the age of 17-20. The law does not consider university education compulsory. Everyone decides for himself whether or not to move to the highest level of education. The education system in Russia has changed a lot. Previously, universities produced graduates. Recently, in order to give students the opportunity to receive international education, the Russian Federation joined the Bologna Process.

Higher education in Russia is carried out according to the same scheme as in Europe and the USA. Education is divided into 2 stages - undergraduate and graduate. There are also institutions where, despite the development of the education system, the old principle is preserved.

Education statistics confirm that the bachelor's degree is the first step vocational training. Masters and graduates are the second stage. Higher education in the Russian Federation is received in the following institutions:

universities;
military schools;
academy.

Overseas, this also includes colleges. The Ministry of Education has decided that undergraduates, specialists and graduate students are required to carry out scientific work, after which they receive a diploma or an academic degree.

Stages of learning

Citizen education involves the following steps:

preschool;
primary, basic and complete general.

Preschool education of children is to ensure the comprehensive development of the individual, taking into account the traditions of the country. It is carried out at the age of 2 to 8 years. Preschool education in the Russian Federation includes the development, upbringing and education of children. It takes place in kindergartens and development centers. But it can also be done at home.

Education statistics show that Russia lacks preschool institutions. More than 1/3 of families where there is a child under 7 years old are engaged in his education on their own.

General education includes school and additional. In the Russian Federation, it is divided into three levels. Primary school education - here children gain knowledge about the world around them, learn to solve applied problems, communicate, and develop personally.

Basic education - the period from 5 to 9 classes. At this stage, the inclinations, interests, abilities of the child develop. Upon completion, students take exams. According to their results, it is determined whether the student is able to move to the 10th grade or it is better for him to continue his education in the secondary school.

Complete education - 10, 11 grades. Here, schoolchildren develop vocational training skills, they are prepared for entering universities. This is free public education. It is necessary for those who intend to enter the university. In the 11th grade, students take exams, after which they receive a certificate of secondary education. This concludes the required training.

Additional education allows children to identify talents, gain skills, realize their abilities, and decide on their future profession.

Special education levels

Education statistics state that vocational training begins as early as school years. This happens in the respective institutions.

Vocational education is divided into primary, secondary, higher. Specialized educational institutions have been created for all levels. Vocational training takes place in institutes, technical schools, colleges, and schools. It is aimed at staff training.

Initial vocational training during the Soviet era took place in vocational schools. Innovations have led to the fact that now training takes place in vocational lyceums.

Where else can you get a professional level education? Separate vocational schools were renamed into colleges. You can enter such institutions after the 9th grade of school. Secondary vocational education is given in colleges. Here more high level training than in vocational schools. You can get an education at the age of 14.

Higher vocational education is paid and free. You can enter educational institutions only after the 11th grade. However, according to the law, for this you need to graduate from college.

Student education is possible in two ways - full-time and part-time. Full-time education means daily training throughout the school year. Correspondence education occurs for the most part independently. Students visit the university only during sessions, which are usually scheduled twice a year.

Correspondence higher education lasts longer than full-time. You can get it today only on a paid basis. Education at a university implies the acquisition of professional knowledge and skills by students. It teaches to solve problems according to the chosen profile. Higher public education is not compulsory.

In many countries, you can not get it for free. Russian higher education still offers state-funded places. But only those who passed well are accepted to study free of charge. The document on education of a professional level is a diploma. Excellent students are awarded red. The rest is blue. Without higher education, it is impossible to get a prestigious job in certain areas.

The second higher education is training for those who have already graduated from one university. It also includes a system of advanced training. Studying abroad (America, Europe) is usually done by people who have a master's degree. In Russia, they plan to unify the second education within the framework of the Bologna process. But so far no changes have been made.

Two formations are not uncommon today. Many people first get one profession, then for various reasons they change their occupation. This is due to low wages.

Postgraduate education is postgraduate and doctoral studies. Here there is an increase in the qualifications of persons, with the aim of obtaining a scientific degree.

Educational industries

Education statistics states that vocational training is divided into different branches. In each of them, certain sciences are studied. Founded destinations:

Psychological education- training of specialists who study the personality of a person. Their work is related to the provision psychological help people.
environmental education- prepares professionals of a wide range. They study natural sciences.
Technical education- trains specialists in the field of application of various technologies. They learn how to solve engineering problems.
Mathematics education– training of scientists-researchers and teachers. They study the exact sciences.
Medical education- aimed at training future doctors and other medical staff in hospitals, clinics, pharmacies.
Teacher Education- training of teachers, educators and lecturers for colleges and universities.
legal education one of the most popular destinations. Here students receive knowledge about the state, its laws, about management. Teachers are also trained in such educational institutions. Higher legal education allows you to work in government agencies or practice.
Economic Education- training of personnel involved in planning, accounting of finances.
Humanities education- a number of different industries in one.
social education- training of specialists working in the social sphere.

In addition, there are the following industries:

architectural;
mountain;
transport;
construction;
energy;
agricultural;
musical;
artistic;
historical.

Forms of study

Education statistics confirm that there are three main forms in our country. These include:

full-time;
correspondence;
external student;
evening.

With regard to online learning, it is carried out by several organizations, including those located in another locality or abroad.

E-learning is carried out remotely. Students receive assignments and complete them via the Internet.

Inclusive education is the opportunity for children and students with certain health problems to study not in a separate specialized institution, but in a regular one. Such people study alongside healthy peers. In America and Europe, this practice has existed for a long time.

Learning Standards

Legal issues in the field of education are regulated by the constitution of the Russian Federation. Questions of education are solved at the all-Russian level. Regional laws can be adopted by the subjects of the Russian Federation. Public authorities develop norms and standards of education. Compliance of education with these requirements is mandatory.

The standards include terms, technologies, features, forms of education. The assessment of the quality of education is based on the extent to which all the norms and requirements established by the relevant Ministry are observed. Monitoring of the quality of education is carried out by Rosobrnadzor. This body carries out licensing and accreditation of educational institutions and teaching staff, as well as attestation. As education statistics show, Rosobrnadzor is also involved in document verification.

Monitoring of education is also carried out on the basis of public assessment. To do this, surveys are conducted. Later, a rating of schools is compiled. Competitions are also held to assess the quality of education. Compiles a rating of sports competitions, creative competitions that allow you to evaluate additional training.

Supervision in the field of education can be carried out at the regional and state levels. State control is exercised over the activities of vocational training institutions in such areas as defense, transport, communications, and nuclear energy. The remaining educational institutions are controlled by regional governments. For example, the formation of Chuvashia is controlled as follows:

World statistics

Education statistics in the world show that 88% of the world's population are literate today. The highest literacy rate is recorded in Japan and East Asia. The lowest rate in Africa. Education statistics indicate that there are fewer literate adults in the world than. The largest number in the US, China and India.

According to statistics, the highest level of education in Russia is in the Central District. People come here to study from all over Russia. The second place is occupied by the Volga region. Here the most popular is education in Tatarstan.

If you look at the cities, Moscow education is considered the most prestigious in the country. 80% of Russians consider metropolitan education to be the most prestigious and modern.

According to statistics, vocational education in Russia is among the ten most effective. In the ranking best universities There are 21 Russian educational institutions in the world.

Statistics family education also shows positive results. This form of education is no longer exotic.

Education problems statistics

Distance learning is not well developed in our country. According to statistics, Russia ranks 71st. Only 15% of students study according to this system. There are still very few distance learning methods and programs in the country.

In education approached a critical point. In Russia today it is very easy to buy a diploma. Many teachers give good grades for money.

For education by years for the last 10 years:

Year	Expenses in billion rubles
2006	211,9
2007	294,6
2008	329,7
2009	387,9
2010	386,4
2011	552,4
2012	603,5
2013	558,9
2014	499,5
2015	400
2016	398

The table shows that in 2013-2015 there was a decrease in budget spending on this area.

findings

On the territory of Russia, the level of education leaves much to be desired. As shows education statistics This is a state issue. To improve the quality of education and eliminate the problem of a shortage of qualified personnel, it is necessary to increase teachers and provide benefits to people in this profession. Educational institutions also need good funding.

Basic research. education statistics

World Context

Global online education market

Key Insights

The structure of the global online education market

Preschool and school education

Additional professional education

MOOC platforms

Language learning

Major deals and investments

Notable market players

Online education in Russia

Preschool education

The structure of preschool education

Segment of general preschool education

Segment of additional preschool education

Early childhood education audience

Kindergarten audience

Reasons for not attending kindergartens

Queues in kindergartens

Public policy

Market size of preschool education

The volume of the market of additional education

General secondary education

The structure of general secondary education

Private school audience

Small schools

Quality of education in schools

Market volume of general secondary education

Public policy

Penetration of online education

Higher and secondary vocational education

Market segment structure (HPE and open source software)

Audience of HPE and SPO

Audience distribution

Volume of the malware and open source software market

Higher professional education

The structure of higher professional education

Higher professional education audience

The cost of HPE

Market size of public higher education

Volume of the private higher education market

Penetration of online education

Penetration Potential of Online Education

Secondary vocational education

The structure of secondary vocational education

SPO audience

Market volume of secondary vocational education

SVE student payments

Penetration of online education

Additional professional education

Structure of additional professional education

DPO service providers

The main reasons for applying for FVE services and the most in-demand skills

What prevents getting DPO

Corporate training

Market volume of additional professional education

Penetration of online education

Online education audience

Language learning

The structure of the language training segment

Distribution by learning objectives

Language distribution

Language learning audience

Size of the language education market

Penetration of online education

Investments in the Russian online education market

Investment in numbers

Investment size

Distribution of transactions by type of investor (2014-2016)

Market trends

Cross-border investment

Russian EdTech startups with the largest venture funding

Corporate first steps

IIDF is the most active investor

Invest or not? Word to investors

Why is it worth investing

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The value of education