Where do auto parts shops order from? How to open a car shop: a business plan from A to Z. Where to buy auto parts

Every day there are more and more motorists on the roads of our country, some people have two or even three cars. Cars tend to break down, and if this happens rarely, then annually you need to change the oil, antifreeze, brake fluid and the rest.

It happens that there is a need for more frequent replacement than once a year. Also twice a year it is necessary to "change shoes" car. Based on this, it becomes clear to us that any commercial activity related to cars will be successful, including the opening of a car shop. But if you do not know some of the nuances and do not study the features of this activity, then the company will work at a loss.

Where to begin?

So, how to open a car shop, where to start? First of all, it is necessary to conduct a marketing research and identify what is most relevant today and what is in great demand. This will help to find out the strengths and weaknesses of competitors.

After that, you need to draw up a business plan for a car dealership. Do not neglect this point. The plan is an important aspect when opening a store, everything must be carefully thought out and written down so that nothing is forgotten later.

Recall that no crisis will affect the success of the automotive business, because a car is a means of transportation, and people never sit still. Every summer they go to the sea, from spring to autumn - to the country, and throughout the year for guests and business. After all, it is easier for a person to repair an old car than to buy a new one.

In the car shop you can buy spare parts for a car - various components, assemblies, as well as consumables and many other automotive products and accessories. An individual entrepreneur (IP) in the case of opening such a business is the most convenient form.

If the owner of an auto parts store has the opportunity to cooperate with large automotive organizations (cargo transportation companies, taxis or car depots), then it is necessary to additionally register a legal entity. The success rate of the automotive business is growing every year, today the auto parts market is about $ 25 billion.

An auto parts store business plan should include a detailed description of the auto parts store market in your locality. Having dealt with this section, you should draw up the final strategy for introducing to the market. It should be noted that in modern days the car dealership market is divided into several groups:

Auto parts for domestic cars;
- auto parts for cars of the European or American assembly;
- spare parts for Japanese cars.

There are also specialized stores selling spare parts for a particular brand of car.

How to implement a business plan?

After the business plan of the car dealership is drawn up, you can proceed to its implementation. First of all, we are looking for and select the premises in which the auto shop will be located. Its area must be at least 60 square meters. m. Next, we must select the equipment that the store will be filled with - these are racks, racks, cash desk, showcase, computers.

At the same time, you can also start purchasing goods. Depending on the city in which the auto shop is located, you can order spare parts both from abroad and through Russian online stores. If all the parameters are met, and the store is ready to open, it is necessary to find employees.

The minimum set is a salesperson, manager, director and accountant. The risk that is present in this case is the shortage of spare parts. To avoid such a situation, you need to make sure that the delivery time is minimal, and the price is acceptable. To do this, it is necessary to conclude profitable contracts from the very beginning of doing business.

How to take care of demand in advance?

How to open a car shop and where to start if you do not have access to the traffic police database? You need to find out what brand of cars in your city is the most, what parts break down most often. Then you yourself should know what and at what time of the year is in great demand, which oil people prefer. By following these simple guidelines, you will be able to manage your sales.

What is relevant today?

People wondering how to open a car shop for foreign cars are on the right track, since modern society by and large gives its preference to foreign-made cars. Therefore, an auto parts store for foreign cars is exactly what you can earn on. After all, no machine and no mechanism is immune from breakdowns. The idea to go into the auto business is quite relevant in our time, it is a stable and constant profit. In order to open a car dealership, it is necessary to correctly complete all the documents - this can take a long time.

What determines the success and profitability of a car dealership?

A person who opens an auto parts store must understand that the success and income of his activity depends on the prices that the owner puts on parts, on the choice of goods, on the number of people who visit the store, and also on the location of the store.

In order for the prices to suit the buyer, it is necessary to make a small margin, you can also sign a profitable agreement with some organization that, under certain conditions, they will give a discount on their products. To have a wide selection of goods, you need to invest a lot of money. You don’t need to buy everything the same, take all the expensive parts one at a time, the cheap ones three, five at a time, so you will understand what sells better and what worse.

How to attract clients?

To attract customers, you can first give out business cards or do some kind of promotion on the opening day. When choosing a location for your store, consider your type of business and try to locate near a tire shop, service station, or anywhere near a car wash.

The number of cars is constantly growing, and this happens regardless of the economic situation. Therefore, auto parts are always needed, and this need is growing along with the number of vehicles.

So this business has a future, especially if our roads continue to be adapted only for tractors.

Auto parts store: is it profitable

One of the best sources of information is the experience of competitors, even if they are potential ones.

Moreover, it is necessary to study it exactly where you plan to start your own business.

At the same time, it must be remembered that the personal enterprise itself will be opened a little further - where the number of car service points is less. This will make it possible not to get lost immediately, at the first stage.

That is, the area of study should be large enough, and the conclusions should be somewhat generalized, with a tendency to formulate patterns.

You can immediately see that there will be many competitors. For collecting information, this is good, but for doing business, not so much.

Having more or less decided on the area of the proposed location of the future source of mega-incomes, you should study the demand market. You need to see what the range of available stores is, what products are scarce, what manufacturers are best bought.

In general, this should be dealt with closely, you need to be interested in everything: from suppliers to staff salaries. Particular attention should be paid to ways to promote their services and advertising campaigns.

When analyzing the experience of already established businessmen, one should also pay attention to how a prosperous or even just a successful store is located. Surely there is a parking lot or gas station nearby, or garages.

Even if there is no obvious source of buyers, you should try to figure out what kind of contingent mainly buys in the store, perhaps the assortment will help you understand what kind of cars and what kind of people. This is necessary in order to understand relatively clearly where exactly and how to ensure the influx of consumers into your store.

Prices are noticeably lower (because a lot of time was spent looking for suppliers, lucrative contracts were concluded with them).
The store's advertising is set at the highest level available at this stage.
Billboards are everywhere where there are motorists: in parking lots, near garages, at gas stations, somewhere not far from a competitor's point.
As well as in stores whose products may be of interest to motorists of all levels.
And on each billboard, on each sticker there is a detailed instruction on how to find the store.
Attractive discounts, savings cards (but such that you can really save something), promotions and sales.
Helpful and competent staff.
Not only the entrances to the store are convenient, but also the approaches.

Every car needs repair and maintenance. Even the best cars break down periodically and require oil changes, brake fluid, brake pads, and more.

Most car enthusiasts are constantly improving and upgrading their cars, so the demand for upgraded technical parts, advanced audio systems, air conditioning systems, alarms, DVRs will stop only with the disappearance of the last car.

How much does it cost to open an auto parts store

If you simply dryly calculate the costs that a novice entrepreneur will have to bear, then the amount will not be fantastic, no more than 1.5 - 2 million rubles. However, we must remember that a stable profit will be only in a year or two, so we must count on a fairly long period of stay in cramped circumstances.

The main costs are:

Room rental. (depending on store location)
It cannot be cheap, as the store must be located in a profitable location.
Room renovation.
The premises itself should be prepared for trade and be sufficiently presentable and attractive.

In addition, it should provide for a minimum comfort for staff who will be at work all day, or even for days.
Trade equipment, furniture.
Purchase of spare parts.
Staff salary.
Payment of utilities and internet.
Marketing and advertising expenses.
Payment for parking spaces for customers.

It is worth having an amount in reserve equal to at least half of the funds spent on the tasks listed above - just in case of an unforeseen event!

Auto parts for Russian cars or foreign cars

At the initial stage, the easiest way to reach the buyer is to organize a trade in spare parts with a specialization in car brands. It can be domestic Volga, Zhiguli or Gazelle.

Our cars are in need of repair and quality parts, and here you can look at India. There, people are happy and proud to buy and use their mahindras and marutis, they are cheaply and easily repaired (manufacturers provide this opportunity), and as a result, the domestic auto industry is flourishing.

And in our country, for now, we only contribute to the prosperity and strengthening of foreign brands.

It is also important that the trade in domestic spare parts requires less money to start, while the purchase of parts for foreign cars will require significant investments.

Learn how to open an auto parts store from scratch in the video.

What parts are in high demand?

First of all, these are body parts. This is the part of the car that suffers most from the aggressive external environment and is damaged as a result of collisions and accidents.

The most vulnerable doors, mirrors, bumpers. Then, they have an expiration date, after which they should be changed.

Windshields, headlights, trunk lids also periodically require replacement, and this is only on the outside.

As long as there are bad roads, the demand for repair services will not decrease. From potholes, suspension and chassis elements are most often damaged.

Engine parts are also in demand, and electronic components are in increasing demand as cars become smarter.

One of the most important spare parts is the brake pad, it is changed not even in the event of a breakdown, but at the slightest sign of a malfunction, not only the degree of traffic safety, but also the life of its owner sometimes depends on this part.

The demand for air and oil filters will never fall - the operation of the engine depends on them.

In addition, auto tuning elements are in great demand.

How to open an auto parts store (registration)

Having decided to do work “for yourself”, you should register as an individual entrepreneur, this is a standard business start from scratch and simpler in terms of interaction with the law (including the Tax Code).

To get started, documents are submitted to the tax office:

application for registration of an individual entrepreneur.
passport and its photocopy.
TIN and a photocopy from it. If the TIN has not yet been assigned, then you should write an application for the assignment of the TIN.
receipt of payment of state duty.

It is not worth wasting time and filing documents for citizens who were declared bankrupt less than a year ago, there are other restrictions on filing such a petition with government agencies.

In general, in this matter, you can contact a law office, they will help you collect and process all the necessary documents for registering an individual entrepreneur, as well as advise on opening an account, printing and other organizational and legal issues.

This will take about a week.

Where should your store be located (premises selection)

Deciding gradually with the specialization of the future store, one should not forget the selection of a suitable premises for trade. For starters, you should rely on rent, preferably long-term.

If the business is successful enough, the premises can subsequently be bought out (this condition must be provided for in the lease agreement).

Standard advice: locate the outlet in a place where there is a lot of traffic, not only automobile, but also pedestrian. You should immediately enable the possibility of parking customers, if not nearby, then at least close to the store - some spare parts are very large.

The cost of premises in places that are optimal for trade is high, so you should not strive to rent a huge room, but you should pay attention to the condition of the electrical wiring and sewerage system, whether there is ventilation and how much it is possible to carry out if it is not.

First, the chosen place should be carefully examined for the presence of a number of competitors. If they exist, and other accommodation options do not stand up to comparison, then it must be borne in mind that the proximity to a retail outlet of a similar orientation will have an impact on business, on the assortment.

The location on the first floor is better, although this condition is not the main thing. Sometimes people don't go up to the second floor very willingly.

And if you manage to open a point near the car service, then you can consider it good luck.

The store must have a sales area of at least 20 sq. m., the warehouse is much larger. Some parts and accessories take up a lot of space, so in any case, the warehouse should be larger than the trading floor.

So, if there is a desire to save money, then this is not worth it, but you can completely do without the management's office and the accountant's premises.

If the warehouse is located elsewhere, then you will have to arrange courier delivery, or provide the buyer with the opportunity to call in and pick up their purchase on their own.

Naturally, the premises must comply with fire safety standards, about which you will have to obtain the conclusion of the inspector of the Ministry of Emergencies, you will also have to obtain the conclusion of Rospotrebnadzor (previously it was called SES).

Along the way, you will immediately need to find out how garbage is removed in the rented premises and take care of the question of where and how much to pay for this service.

Commercial equipment for an auto parts store

Such a question as the correct placement of goods, the overall attractiveness of the appearance of the store, although it seems to be of secondary importance, however, has an impact on the success of the trade as a whole.

This can help racks, counters and showcases, which can be found in many in the relevant stores or online.

Goods can be big:

doors;
bumpers;
wheels;
engines, etc.;

and small ones:

gears;
components for the brake system, ignition system;
various gaskets;
fenders, etc.

There are also a number of items that you need to have:

various tools;
oils;
antifreezes;
car care products.

For a large assortment, shelving must be strong enough, and small goods must be visible and attract attention. Walking through the store, the buyer should get an idea of the proposed range of spare parts and related products.

Do not forget about hanging systems, this will save space and show the product in the best way.

Glazed showcases on an aluminum frame are strong enough and provide a good overview of the goods offered. Small profile or chipboard counters will help to properly group the goods and prevent the buyer from getting lost in the assortment.

For premises with a specific layout or, if desired, to create an individual store design. Equipment can be made to order.

If there is a desire to save money, then you can find a sufficient number of offers of used equipment, in any case, you need to consider such categories of goods as:

counters for small parts;
racks for small parts and related products;
hanging elements;
display cabinets;
durable shelving.

Where to get goods for an auto parts store

To begin solving the problem with the choice of assortment, one should study the supply market. What exactly is in constant demand among car owners, goods that advise each other, car maintenance products that are sold out immediately - this information should be accumulated and used in planning your own business.

In addition, there are goods that the car owner always needs, which means that these goods should be in the store and in various configurations, in different price categories, in the form of sets and separately.

Of course, the selection of products on offer will only be truly adjusted when the store goes live. It will immediately be clear what exactly is leaving immediately, and what is stale on the shelves.

Constant updating and expansion of the assortment, constant change in the offer will allow step by step to bring the list of goods in line with demand in these conditions (and for your own store specifically). Flexible, constantly adjusting to fluctuations in customer interest, the assortment, in which you can find both familiar and beloved products, as well as new ones, will certainly begin to make a profit.

You should carefully study the list of suppliers and not only in terms of price. High-quality goods, the ability to deliver it on time are the components of the success of cooperation with the supplier of the goods.

And the source of receipt of goods should not be one, it is better to have several suppliers in stock, this will ensure the flow of goods to the store under any conditions and fluctuations in the country's economy. It is better to pay attention to suppliers with a fairly narrow specialization, and even better - to dealers who have official ties with the manufacturer of the goods.

Selling certified goods from the manufacturer is always better than selling through third parties, even if the cost of the original unit is slightly higher. But the possibility of getting a fake is reduced.

The best option is to find the possibility of establishing relationships with manufacturers of spare parts and other goods for cars, including European ones. This incredibly raises the prestige of the trading enterprise.

It is also possible to create a narrow specialization industry in the store for a particular brand of car, if there is direct contact with the manufacturer, the store sign will also be decorated with the logo of this car.

Before entering into negotiations with suppliers, you should collect information about it, check, if possible, how reliable and mandatory it is. The profit and reputation of the store, and the success of the enterprise as a whole, depend on the right choice of partners.

Recruitment

There is no way to run a business alone, so you will have to select people who, in theory, will have to grow and get richer along with the enterprise.

So, absolutely necessary:

manager (conclusion of agreements for the supply of goods, work with personnel, organization of the work process);
if the manager or owner has sufficient knowledge and can keep the bookkeeping of the store, this is fine, otherwise, an accountant is simply necessary;
sellers (or seller).
These should be not just people to be present in the hall, but professionals.
Cars that are well versed in the device, because sometimes buyers do not even know the name of this or that part;
if delivery of the purchase to the client is envisaged, a driver is needed;
room cleaner.

Auto parts store marketing and advertising

Work on the promotion of goods should be delivered in such a way that the goods are sold by themselves, without additional efforts on the part of the staff. The term "marketing" itself means actions that result in the recognition and immediate satisfaction of demand and needs in the chosen direction.

Accordingly, it is necessary to be aware of all existing and potential needs for the product, the sale of which is the goal of the enterprise.

There must be a notification about the existence of a store in the maximum available radius. Information boards should also be placed wherever this need may arise.

It can be a parking lot, a transport company (here, in general, you should try to attract attention, this is very promising), an exhibition, a gas station.

Constant advertising in the first positions in newspapers, especially thematic ones, as well as on radio, television, exhibitions and wherever a motorist's eye can fall. Layout of flyers in mailboxes will also be beneficial.

A good result is the sale of goods at a discount for regular customers or gifts - necessary for the car - when buying 2 or more units of goods.

Also important is the attractive arrangement of goods in the windows. This is a trifle, but it is worth paying a little attention to it, because the effectiveness of this has already been proven.

How to open an online auto parts store

In fact, you can start selling auto parts without a trading floor and staff. This refers to the creation of a trading site, with a virtual trading floor.

Savings can be assessed by asking about the cost of renting retail space in the most favorable places for opening a store, as well as the cost of parking spaces, staff salaries and many other points.

Having registered as an individual entrepreneur, or as an LLC, you should start developing an attractive website, by visiting which you can pick up any part, any product for your car.

If you have the skills to work on the Internet, you can try to make a website yourself, but it’s better to immediately contact the masters of their craft and order from a web studio. It is better to be placed on paid sites, it is much more solid, although there are also free resources.

Immediately you need to find out how taxes are charged on Internet income, and expand your knowledge in the field of Internet money and existing payment systems.

It is necessary to consider how exactly the buyer will be able to receive the ordered goods. It can be sent by cash on delivery or arrange courier delivery.

As long as the volume of sales is small, the owner of an online store can deliver the goods personally, this will save money.

But only the trading floor will be virtual. All the same, you will have to search for premises, however, only for a warehouse.

Also relevant is the issue of the supply of goods and accounting.

In addition, an online store can be well combined with a real trading establishment, or the creation can be kept in mind as a promising task.

Although, observing the increasing popularity of online shopping, it can be assumed that, perhaps, soon this will no longer be so relevant.

How to open an online auto parts store can be found in the video.

In contact with

Nowadays, almost every family has a car, and the number of car owners is growing steadily from year to year. This trend will continue, despite the situation in the economy. It is not difficult to guess that in proportion to the growth of cars on the roads, the demand for spare parts will also grow. Thus, opening an auto parts store can be a good investment and a guarantee of a stable income.

Despite the existing competition, there is enough space under the sun for absolutely everyone. Investment in this business can be
the most minimal - to open a business, it is initially enough to have 200-300 thousand rubles, while income can be up to 110%.

Where to begin?

It is desirable that a person who decides to open an auto parts store, well versed in the product and trade features. Otherwise, you will have to rely on suppliers and involved specialists, which is a rather big risk.

First of all, you should analyze the market: find out if there is a demand for spare parts, what is in great demand, and so on. Decide on the specialization of your auto parts store.

It is important to identify the distinctive feature of the store being opened so that it differs from competitors in some way. So, you can specialize in domestic car models. The assortment must be considered in advance at the planning stage.

For cooperation with legal entities (large car depots, taxis). This is also important if you do not want to stop at one store and plan to open branches and other stores in the future.

The next steps are the selection of premises, the order of office equipment, the selection of personnel, the choice of a supplier of goods, and the preparation of a cost estimate (business plan). They are very important, so we will talk about these points in more detail.

If there are financial opportunities and if the premises allow, a car wash, tire fitting and an auto parts store can be combined and opened in one place.

Room selection

The area of the premises should be determined by the chosen store format, as well as the available capital. If finances are limited, you should not look for large areas. For starters, you can open a retail outlet for 15-25 square meters. m. and work by appointment. It makes no sense to create a large warehouse of auto parts with limited capital.

So just allocate an area for storing the most popular product and that will be enough. So, in any store, brake pads, candles, oils, oil filters, light bulbs, etc. are in demand. Other spare parts - by order through the catalog.

Finding a shop next to a service station would be ideal. In this case, there will always be customers, unless the station has its own retail departments. The ideal situation is if even before opening the store you understand who your potential customers are.

Also good places for an auto parts store are shopping centers in crowded places, office centers or detached buildings in a residential area of the city. Do not consider high rent premises, even if they are located in the city center.

At first, the store may operate at a loss, and high rents will only spoil your mood and place a heavy burden on your shoulders. It is important that there are no stores nearby with a similar assortment as yours. And lastly, try to find a place with a parking facility equipped for customers.

Selection of assortment and supplier for the store

If we talk about the assortment, you can only sell specialized auto parts, or you can work with both foreign and domestic spare parts. The demand for domestic spare parts is still higher, since there are more domestic cars in our country. In the case of the Russian assortment, it is easier to calculate the minimum configuration.

When choosing a supplier, compare prices and only then make a choice. Compare prices with your competitors, if they differ greatly not in your favor, look for other suppliers. It is desirable to have several partners, this is the key to the stability of the store.

Official dealers do not offer counterfeit products, so it is better to choose them. In cooperation with official manufacturers of spare parts companies, it will be possible to use on your sign the logos of the cars for which you sell spare parts. Your reputation will largely depend on the reliability of the supplier and his work, so be sure to read reviews about him on the Internet before entering into a contract.

Advertising and marketing

In addition, you can distribute business cards, print in the advertising pages of newspapers, specialized publications, hold exhibitions, and so on.

Staff

It is unlikely that you will be able to work seven days a week seven days a week. Try to find an experienced salesperson who knows the design of cars and is good at selling merchandise. He must not only know the available assortment, but also visually represent it. It is also important to be able to maintain a conversation, help solve problems and find the right detail.

Auto parts store business plan calculation

You will have a lot of expenses, and you definitely need to draw up a business plan. It is needed in order not to miss anything and clearly identify upcoming expenses. An example list of expenses would look like this:

registration of an individual entrepreneur or LLC;
the cost of renting the premises;
purchase of goods;
sellers salary;
store equipment;
advertising;
taxes.

Online auto parts store

Opening an online store will help attract additional customers and simplify the task of finding suppliers.

All that is required is to create a website, add an assortment to a single database and update information daily. If you create a database yourself, you will have to scan manufacturers' catalogs, recognize texts and create a single format.

Opening an online auto parts store is not much different from. You will need a website and advertising.

At first, neither an office nor a warehouse is needed - this is the main advantage over an offline store.

If you already have a store, then you can get additional customers from the Internet.

Alexander Kaptsov

Reading time: 11 minutes

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Despite the instability of the economic situation in Russia, the number of cars on the roads continues to grow steadily. Almost every family owns at least a car or motorcycle. Therefore, the need for auto parts was, is and will always be. After all, any vehicle requires periodic maintenance with the replacement of worn parts. Based on this, we can safely say that opening an auto parts store is a profitable business.

How to start an auto parts store: where to start?

After the entrepreneur has the idea of opening an auto parts store, it is necessary to decide what will be best sold in it. This will help the study of the automotive market.

Documents for registration

What is included in the list of documentation required to open an auto parts store?

Documents confirming the status of an entrepreneur - an individual entrepreneur or LLC, which indicates the type of activity, the name of the outlet, the type of taxation. This is the so-called founding document.
Permission for the location of the store obtained from the local authorities.
Documentation on the sanitary and epidemiological compliance of the store, issued by Rospotrebnadzor. This is a separate package including a number of documents:

the conclusion of the SES (validity period is limited) on the compliance of this premises with all the standards provided for in the law regarding such objects;
a document giving the right to place an object of trade (issued on the basis of the above conclusion);
a special program that provides sanitary and production control - is agreed with the specialists of Rospotrebnadzor, and only after that can be implemented;
an agreement with a company that will clean and disinfect air conditioners and the ventilation system of the room;
an agreement with a dry-cleaner or a laundry for washing the overalls of employees;
contract for the performance of works on disinfection, as well as disinfestation;
an agreement providing for the disposal of fluorescent lamps and lamps containing mercury and an agreement on the removal of garbage, including municipal solid waste.

Permission to operate the store from the authorities supervising fire safety.
Availability of internal documentation: magazines, which take into account inventory and spare parts, accounting documents and others.

Taxation and accounting

Trade in spare parts, as a rule, involves two types of taxation.

USNO (simplified system)

"Simplified" in most cases is chosen by individual entrepreneurs. The tax calculation should take into account revenue, expenses and a tax rate of 15%. The declaration is submitted to the tax authorities once a year until March 31. This system does not require complex accounting, you can limit yourself to a book that reflects the expenditure and income parts.

ENTI (single tax)

When calculating this type of tax, it is necessary to take into account some physical indicators.

The size of the trading floor (its area).
Base yield (set value of 1,800 rubles).
Coefficients K1 (deflator), K2 (corrective) and a tax rate of 15%.

The amount of tax is allowed to be reduced by the amount of social contributions made. The declaration is submitted every quarter. Such a system is usually chosen by limited liability companies. By the way, they will also have to keep complex accounting records.

What kind of space is needed for the store?

To accommodate a store selling automotive parts, both rented and own premises are suitable. Its dimensions can vary, and the size of the starting capital plays a decisive role here. The recommended area of the store is at least 60 square meters, the size of the trading floor is 45 square meters, and the remaining 15 meters are used for storage and utility rooms.

It should also be taken into account that the store warehouse performs secondary functions. The most necessary goods and novelties are stored here. The main part of the assortment that is not presented on the trading floor should be stored in another warehouse, that is, the primary one. And here the main thing is that there should be a short distance between the store and the main warehouse, because then the delivery of goods can be carried out in a short time, without postponing it for a whole day.

The location of the outlet is also important. Be sure to take into account the availability of good transport interchanges and parking spaces. The profitability of the store increases significantly if it operates near a service station, gas station or car wash. The ideal place is the car market.

Where do stores buy auto parts?

The purchase of auto parts for stores, as a rule, goes through two or three large suppliers. The search for the right dealers can be done through the Internet, which has all the necessary information. When studying information about a future supplier, in addition to the assortment and terms of delivery, attention should also be paid to reviews about him.

This should be taken with all responsibility, because the mismatch of the goods with the declared data and the often encountered marriage will create problems for the store and ruin the reputation of the outlet.

Most suppliers, if the order exceeds a certain limit, deliver the goods for free. This can be seen as a bonus. This is especially important at the beginning of the store, when transport costs add to the price of the goods up to 5% of its cost.

In addition to the main supplies, it is necessary to take care of a highly specialized product, which will distinguish this store from similar objects. Suppose a special kind of high-quality oil or solid accessories, for which the mark-up is the highest. Therefore, this point cannot be ignored.

Spare parts for which machines should the assortment of the store be oriented towards?

The store can also combine the above specialized areas.

What is the most sought-after product, regardless of the brand of car?

Headlights and bumpers.
Side mirrors and side doors.
Stoplights and engines.
Gearboxes and hubs.
Hangers and racks.

What's the best way to set up a shop?

The profitability of an auto parts store, in addition to the quality of the goods and the skill of employees, is also affected by the correct display of products, flawlessly designed windows, the climate in the store and design.

Many novice businessmen, when starting interior design, turn to the services of professionals - firms specializing in the creation and implementation of design projects for retail outlets.

The store should be designed in such a way that visitors are pleased to be in it. Properly laid out goods, convenient and, most importantly, understandable navigation, and light, unobtrusive design also contribute to sales growth.

The calm atmosphere of the store will be complemented by the optimal air temperature in the room and pleasant music.

Each point of sale has its own product matrix, which dictates the optimal location of the product. It is individual for a certain assortment and a specific sales area. It is this fact that should be the basis of the design project.

A large selection of products involves the use of merchandising and well-thought-out navigation.

What commercial equipment will be needed for the operation of the store?

Here is a list of commercial equipment for the full functioning of the store:

display racks and showcases where you can freely decompose and arrange the goods;
shelving. They are useful both in the trading area and in the warehouse;
computers, connected to the local network and the Internet. Firstly, with the help of special programs it is easy to keep inventory of spare parts. Secondly, having special software, you can facilitate the selection of spare parts by code, as well as visually display the desired part;
cash desks- places where the purchase of goods is made and a landline phone is installed;
tables, chairs perhaps small sofas for buyers.

The number of commercial equipment depends entirely on the size of the store.

What should be auto parts store staff medium size?

Quite often, "independent" masters are involved as experts. They can give advice on the quality of any part, explain the reasons for its rapid wear or breakage, in some cases, perform an urgent replacement or repair of a car right next to the store.

The first time after the opening of the store, the owner of the business personally controls the trading process, since it is necessary to train the staff and set up a trade point. Experts recommend hiring employees with experience in selling spare parts.

Sometimes a client brings a part in hand, not knowing its exact name, purpose and other parameters. The consultant needs to quickly navigate the situation in order to offer the visitor exactly the same or similar in a short time.

How to promote a business?

Spinning up a store that sells auto parts three directions can be used.

Promotional events directly in the place where the store is located. These include a recognizable and well-visible sign, as well as the presence of a stationary or remote design - citylight.
Promotional activities aimed at conveying information about the new store to the target audience. These include:

placement of advertisements in specialized magazines and newspapers for motorists and Internet advertising;
distribution of business cards and flyers containing the company logo, information about the main product, prices, address, contact numbers. Where is the best place to distribute them? Not far from the traffic police, parking lots, intersections, that is, where potential customers may be;
you can advertise the store on transport (in buses, trolleybuses, trams), on billboards, run commercials on radio or TV;
sponsoring various events also contributes to the promotion of the store.

Advertising through intermediaries:

mutually beneficial agreements with those organizations, thanks to which the store can be replenished with new customers. Employees of gas stations, car washes, tire service, paid parking lots can distribute promotional material, and their services will be advertised in the store in the same way;
well-established relationships with service stations or mechanics who repair cars at home and in garages allow you to attract new customers. True, they will have to make a discount on spare parts or be interested in other profitable offers.

The name of any store, including auto parts, refers to effective marketing tools. This rule has been tested many times. Experts recommend adhering to certain requirements when choosing a name.

It should be:

Several options need to be considered. For example, "Auto Parts Shop", "Everything for your favorite car", "Kingdom of Auto" or something funny: "AvtoMisha", "Avtomaster Petrovich".

From the selected names, you need to cross out the most unsuccessful ones, and with the rest, contact the patent office to check the uniqueness. This will avoid accusations of appropriating an already existing name.

Auto Parts Store Business Plan From Scratch

Business project for an auto parts store with the following data:

leased area - 100 m²;
opening hours - 9.00-21.00;
two people work on a shift (4 employees in total);
offered range — spare parts for GAZ vehicles;
average markup - 35% (for expensive spare parts - 20%, for various small things - 100%);
estimated monthly revenue on average - 1,200,000 rubles.

Capital cost

The amount of capital costs is 1,600,000 rubles, this amount consists of:

inventory costs - 1,000,000 rubles;
the cost of repairing the store - 150,000 rubles;
advertising events (signboard, printed material, advertising in the media) - 150,000 rubles;
retail equipment costs - 300,000 rubles.

Store monthly expenses

The amount of expenses each month is at least 200,000 rubles, and this amount includes:

payroll fund - 850 00 rubles;
payment for renting the premises - 60,000 rubles;
payment of utility bills - 15,000 rubles;
payment of taxes - 40,000 rubles.

Store profitability

If the average monthly income is 1,200,000 rubles, the cost of goods is 890,000 rubles, then the gross profit will be 310,000 rubles. After deducting expenses for the month, net income will be 110,000 rubles. Therefore, the profitability of the store is 11%. Taking into account the amount of capital investments, it can be assumed that the outlet will pay off in 14-15 months.

Opening a new franchise auto parts store is the most promising way to grow your own business.

Franchising is a reliable and profitable activity that does not require large financial investments. In this case, the business does not start from scratch and it does not require huge efforts. The entrepreneur has nothing to worry about advertising and promotion of the store, because the acquired well-known brand is already popular in the market.

To buy a franchise for an auto parts store and run a successful business, businessman will need:

minimum investment for the purchase of franchising, which is approximately 500,000 rubles;
premises with a retail area of at least 15 m²;
the presence of at least three employees (at the first stage).

As a result, the business will pay off very quickly - it will be possible to return all capital costs in just 4-5 months.

How much does it cost to buy or rent a ready-made business in Moscow and St. Petersburg?

The cost of a ready-made business - a store selling auto parts - is very diverse both in Moscow and in St. Petersburg. The price is affected by the size of the premises, the location of the object, the age of the business and other factors.

Suppose that a small outlet with an area of 14 m², which has been operating for 7 years, makes a profit of 70,000 rubles. Such a store will cost 690,000 rubles.
A store with an area of 30 m² in the city center, operating for 15 years and generating a profit of 120,000 rubles, will already cost 2,650,000 rubles.

It is quite difficult to find offers for renting a ready-made business, because the sale of auto parts is a profitable business. Therefore, either the businessman himself is engaged in his store, or he simply sells an already established business for some objective reason.