Oxygen cocktail business plan. Business selling oxygen cocktails. What is an oxygen cocktail

The business of selling oxygen cocktails is a new, unoccupied niche that has just begun to develop. Due to the absence of fierce competition and low start-up costs, we can build our business and pay it back in just three months, getting a lot of pleasure from the work done. Oxygen cocktails were consumed in the days of the USSR in sanatoriums in order to improve the body. Many years have passed, but people have not stopped taking care of themselves, trying to look younger and more beautiful than usual, and our cocktails will help a potential client with this task. We will write a simple business plan for an oxygen bar, describe how to open it, where, what documents are needed for this and how much money will have to be spent at the initial stage of work. In addition, let's try to calculate the potential profit that you can get with your new business.

We need to analyze the market and decide how exactly we will organize our oxygen bar. The fact is that you can open two types of bars - a bar that sells drinks or a bar that sells oxygen inhalation services. The problem with the second option is that our population knows practically nothing about it and the income of the oxygen bar will be low due to low popularity. We will choose a bar selling oxygen cocktails - the cocktails themselves are very attractive, if they are beautifully made, then there will not even be a need to spend money on advertising your product. In addition, we must not forget that this is not just a cocktail, but a wellness liquid - it not only quenches thirst, but also brings many benefits to the body. Remember these words, we will use them again when we make flyers.

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How to open an oxygen bar: renting a room

You probably already know where to open an oxygen bar - the criteria for choosing a room are no different from any other bar. We need to find a small space with low rent and high traffic. Cinemas, shopping centers, shops near large educational institutions, parks are best suited for this. The choice is actually huge and this will allow us to find the cheapest and most acceptable place without much effort. It’s not worth spending money on a specialist to find you a room - with the help of the Internet, you can do it yourself without paying 20 thousand rubles.

In the center of Moscow, most of the shopping centers are already occupied, but you can still find a good place to open an oxygen bar. A small room will cost us 30 thousand rubles a month, this is not a very large amount, given the huge flow of potential customers. The premises do not even have to be repaired - tenants of large shopping centers rent out normal premises suitable for working with a client. We just need to modify this room a little, hang a few pictures, maybe put some flowers. All this will have a positive effect on the client. Additional repairs will cost us 8 thousand rubles.

Oxygen bar business plan: equipment purchase

At the beginning of the article, we already said that an oxygen bar does not need expensive equipment, and this is true. First we need to purchase an oxygen concentrator that will saturate the liquid with oxygen. You can find many Internet resources selling such devices from abroad for the price of 12-20 thousand dollars, but we advise you to buy our domestic hub. The fact is that in terms of build quality and duration of operation, foreign machines do not differ from ours at all, the difference is only in the design of the body - American and Italian ones look an order of magnitude more beautiful, but is it really important? The client will still not see the hub, why overpay ten thousand dollars for an unnecessary feature. A small oxygen bar should buy a small 5 liter concentrator. This is enough to serve everyone with quality products and at the same time you will not have unused capacity.

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In addition to the concentrator, we also need an oxygen mixer and a foaming agent. The mixer mixes the filler with the oxygen liquid, and covers the top of the glass with foam so that the oxygen does not escape from the liquid. Now you can easily buy the whole set for the production of cocktails for 30 thousand rubles, it even has bags for the production of foam. We will also write this into the costs of the oxygen bar. Unfortunately, our expenses do not end there.

A small oxygen bar needs a bar counter and a table to set up all the equipment. The simplest small bar counter will cost us 10 thousand rubles, the table will come out much cheaper - 3 thousand rubles. By the way, the set with the bar counter also includes chairs - a good way to keep the client and chat, talk about promotions and features of the oxygen bar. Although, most customers will just buy a cocktail and go about their business.

You can't put an ordinary salesman at the bar for the reason that he won't be able to make a normal oxygen cocktail and will just scare away all the customers. Only professionals who have already been trained and know how to make cocktails, how to work with equipment and who can tell visitors about all the benefits of this drink should be recruited for this position. Finding a good OJ is not difficult - there are a lot of professionals on the Internet looking for a job and at the same time they do not require a large salary. It is best to hire a nice-looking girl, she will work better with clients. The salary will be 20 thousand rubles a month.

This service sector is still poorly developed in our country, but many people in the world have been using oxygen cocktails for a long time, this niche has its own fashion, its own trends. You need to follow the global fashion for cocktails, try to keep up with the times and, if necessary, send your OxJ to trainings to improve your skills. The price of such courses can reach 5 thousand rubles, but we do not need it yet.

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Oxygen Bar Business Plan: Advertise Yourself

We do not need to analyze the market in order to determine the potential customers of our bar. Young people, whose desire to try something new sometimes borders on insanity, office workers and other indoor workers, for whom oxygen starvation is the norm. The older generation will also not mind trying to improve their health with an inexpensive cocktail. After you decide on the target audience, you can start an advertising campaign.

Handing out flyers is a great way to tell a client about yourself. Hand out leaflets with information about your bar near large offices during lunch break, near universities, directly outside the mall where you work. People will be interested and learn about you, and this is the main thing in business. When people know about you and want to try your services, the income of the oxygen bar will increase by itself.

Do not forget about advertising on the Internet - this is an important part of our work. Constantly talk about yourself, make promotional posts, talk about promotions and discount coupons. Even if ten people respond to your advertising post, it's still money and profit.

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Oxygen Bar Business Plan: Costs and Income

The advantage of an oxygen bar is that the equipment is not expensive. One-time expenses amount to 30 thousand for the purchase of equipment, 8 thousand rubles for cosmetic repairs of the premises and 13 thousand rubles for the purchase of furniture. In general, it will turn out 51 thousand rubles for the stratum of the enterprise. The expenses of the oxygen bar do not end there - we also need to pay for the rent of the premises in the trading floor, it costs 30 thousand rubles a month, and the salary of a professional oxygen jet is 20 thousand rubles. The operating costs amount to 50 thousand per month, our task is to recoup at least them.

On average, a new outlet can sell 40 cocktails a day. When there is a permanent audience, this figure will double. The cost of preparing one cocktail is 9-10 rubles, while the price in Moscow for an oxygen cocktail is 70-90 rubles. We will calculate the potential profit based on the minimum price. The cost of cocktails will be 10,800 rubles, the profit is 84 thousand, hence the net profit will be 73,200 rubles. This is with a minimum number of visitors per day.

The business of producing and selling milkshakes is a small but consistently profitable business. It also attracts entrepreneurs with its high payback, despite the clearly seasonal nature - the main sales of the drink are in the summer. If you correctly build a plan for the implementation of the idea, choose an assortment, equipment for it, you can get a good source of a small but stable income. The advantage of the direction is that the business can be started both from scratch and through the purchase of a franchise.

First steps to start a business

First of all, you should study the market in which you are going to work. Go around the area where you plan to open a business, study the number of similar points, their range, pricing policy. Don't be afraid of a lot of competition. A niche is interesting because even in a dense competitive environment, you can find something that will make you stand out from the crowd. These can be cocktails with different tastes, original serving, additional services, and more. But to find your chip, you need to know what others offer.

Having decided on the direction, you can register the enterprise. Since the business is small, aimed at retail, it is quite possible to get by with the registration of an individual entrepreneur. It will cost only 800 rubles. state duty. The paperwork process itself will take no more than five working days.

As for the requirements of the sanitary and epidemiological station, it does not require certificates for equipment. But the sanitary book from the seller may well be asked. Therefore, it is best to arrange it in advance.

When registering, it is recommended to switch to a simplified taxation system, which will allow you to independently maintain accounting records. Also, when registering a business, you must specify OKVED 56.10.19 Other catering services.

Business Format

The choice of the sales format largely determines how you will be able to offset the seasonality factor. The largest sales of milkshakes are observed in the summer, so many decide to stop at street trading. Indeed, the device, installed in a busy place near recreation parks, entertainment centers, cinemas, brings a significant income. But only in the period from late spring to early autumn. For the rest of the year, sales go only if production is moved to shopping or entertainment centers, cinemas.

But, firstly, there the price of renting a square meter is much higher. Secondly, as the season approaches, it becomes more difficult to find a free place. Initially, it is unprofitable to place a point of sale of milkshakes in a shopping center - in the summer the sales plan cannot be fulfilled there.

In order to somehow even out the situation, it is possible to organize exclusively the production of milkshakes, and sell them through various cafes. In this case, you do not need to organize a retail outlet, respectively, you do not need the cost of renting and paperwork for the sale.

If the business interests you exclusively as an accompanying one, it is quite possible to limit yourself to a summer point of sale on the street.

Equipment

The advantage of the business is that the required equipment does not take up much space. As a rule, an outlet can quite comfortably fit in an area of 1.5-3 sq. m. depending on what range you will offer.

To organize the work of a point for the sale of milkshakes, you will at least need the following equipment:

mixer or freezer;
refrigerator;
optional equipment.

Any equipment of this type can be found both domestic and imported. Of course, buying any domestic device, you can save a lot on starting funds. But you need to understand that you lose a lot in performance. For example, a domestic mixer beats a portion of a drink in three minutes, and one is enough for an imported one. When you have a high flow of visitors, this difference is very noticeable. In addition, domestic equipment breaks more often.

Choosing a mixer

A mixer is a key device in the preparation of milkshakes. Your entire business depends on its quality and speed of preparation of the drink. Domestic equipment at 12 thousand revolutions per minute, which prepares a drink in 3 minutes, costs an average of 5 thousand rubles.

An Italian mixer can not only whip up a milkshake in a minute, but is also capable of preparing three drinks at the same time. American equipment can run at 20,000 rpm. At the same time, its warranty period is 5-7 years. Such equipment costs from 12 thousand rubles. and higher, depending on how many glasses the machine is designed for. By the way, even if you took the equipment for one working cell, it is recommended to purchase a couple more glasses. So you can quickly prepare the desired mixture. The cost of one glass for an imported mixer is about 500 rubles.

freezer

Such equipment helps to fully automate the process of production of milkshakes. A mixer and containers for supplying syrups are built into the apparatus. Depending on which button was pressed for preparation, a certain type of syrup is mixed into the milkshake. Standard freezer models can produce four different drinks at the same time.

They also differ in the type of saturation of the drink with air. It depends on how the cocktail will be whipped. With natural air supply, it is whipped by a maximum of 40%, and with forced air, this figure can reach 100%. Another difference between a freezer and a mixer is that the latter prepares a drink at temperatures from 0 to -3 ° C.

Accordingly, milk drinks prepared in a freezer differ in taste more favorably. They are richer in texture and more like melted ice cream in both appearance and taste. Therefore, these cocktails are often called "soft ice cream". But such equipment costs a little more than a mixer. Depending on the model and manufacturer, its price starts from 15-20 thousand rubles. The productivity of the freezer costs from 2.5 kg per hour. But experts recommend taking it only if at least one hundred servings can be sold per day.

Raw materials for cooking

To prepare milkshakes according to the classical technology using a mixer, you will need the following ingredients:

milk;
syrup;
ice cream.

All this is desirable to purchase from wholesale suppliers. Ice cream and milk must be stored in refrigerators. For syrups, this condition is optional. By the way, syrups must be purchased special for cocktails. They are sold in liter plastic bottles with a convenient dosing cap.

To prepare drinks in a freezer, you will have to include in the business plan the purchase of special powdered milk mixtures and special syrups intended exclusively for the freezer.

The volume of purchases of raw materials is calculated from the fact that 300 milliliters of a cocktail requires 7 grams of syrup, 15 grams of ice cream and 75 grams of milk. Please note that 2/3 cup of the finished drink is occupied by foam, which is why it is so important to have good equipment that can beat it to the desired consistency.

The most popular syrups are vanilla, chocolate and fruit.

Submission of services

As already mentioned, in order for a business to flourish, you need to find something to stand out from your competitors. First of all, it is necessary to present a wide range of flavors. Usually the line expands due to the fruit variety.

Pay attention to the container. You can come up with an original shape or color of cups, tubes, lids, accessories for them. To increase profitability, include related products in your sales plan: nuts, cookies, chewing gum, and more. A new trend in the assortment of cocktails is oxygen cocktails, the foam of which is formed using oxygen.

You can also organize the supply of alcoholic cocktails, but this dramatically increases the number of requirements for the outlet. It should not be located near educational and children's institutions or places where children gather. You will also need to obtain a special license for the sale of alcoholic beverages. In addition, the sale of such cocktails is strictly limited in time by law.

Point staff

At the start of a business, it is quite possible to manage on your own, preparing and selling cocktails on your own at your point. But if you plan to open several outlets and keep selling all week, it is better to hire salespeople. For smooth operation, it is better to have two sales assistants for each point for shift work. Please note that each of them must have a sanitary book. If the future seller does not have it, you must issue it at your own expense.

Financial plan

A mandatory section that any business plan should contain is the financial plan of the enterprise. It calculates in detail all the costs at the start and in the production process, and then compares them with the estimated income. So you can calculate the profitability of the future business.

Expenditure part

If we talk about expenses, then the plan for the cost part will look something like this:

Please note that the cost plan does not include salaries for cocktail vendors. Usually it is formed from an agreed percentage of daily earnings.

Revenue part

The revenue plan is formed on the basis of the estimated sales volume. According to statistics in the summer, a sales plan can be set for about 250 portions of a milkshake per day at a busy point. The cost of one regular serving of 300 ml is an average of 35 rubles, half a liter - 50 rubles. In this case, the margin on the drink is not less than 200%. As for soft ice cream (a cocktail made in a freezer), its cost is 3.5 rubles. and it is sold at a markup of about 100%. But the final cost of the product depends on the region of sales.

After all the necessary payments have been made and the cost of raw materials has been deducted, the profit, according to various estimates, can range from 200 thousand rubles. per month up to a million rubles. It all depends on where the point is located, and what additional services you offer on it.

Assessing the indicators that the financial plan demonstrates, we can say that the business will pay off in about a year or a little more.

Conditions for business success

Of course, the success of a business depends on many factors, but there are additional specific factors that will ensure the success of milkshake sales. These include the following:

Stable high quality drink. In no case should you save on equipment and ingredients that provide the taste and quality of the drink. After all, it is for the sake of taste that buyers come to you. Therefore, the equipment and raw materials must be of the highest quality, the ingredients are added exactly according to the technology.
Constantly expand the range. The competition in this area is quite high, so you constantly need to keep the attention of buyers at your point. But keep in mind that the tastes of cocktails buyers are quite conservative. Chocolate, vanilla and fruit flavors are always the most popular. Of the latter, banana, strawberry and raspberry are most often taken. Exotics are best taken in small quantities, checking the preferences of customers. It is recommended to expand the range by offering additional products. For example, oxygen cocktails, freshly squeezed juices, ice cream and more.
Some experts recommend turning the drink into a show. It means not only to offer it in an original glass and with an unusual tube, but also to make the cooking process itself exciting, for which people will come back to you again.

A modern way to make money is the oxygen cocktail business. We will describe in detail the profitability of the project and offer a ready-made business plan for its implementation. After all, this business is not only promising, but also useful.

In the 60s of the last century, Russian scientists proved the healing effect of oxygen drinks and compared their use with a walk in the forest. This provoked a sharp increase in the installation of such devices in all sanitary and resort areas of the country. Now the fashion for a healthy lifestyle is back, so preparing and selling such a product is very profitable.

Business Outlook

This project is deservedly considered highly profitable. Its attractiveness is justified by such factors:

Drinks are very tasty.
The benefits of oxygen for the body are confirmed by doctors and fitness trainers.
It improves concentration, increases strength and performance, improves metabolic processes, which immediately affects good health.
Preparation of an oxygen cocktail does not require special knowledge and skills from the seller.
To organize activities, you do not need to draw up a lot of paperwork and purchase expensive equipment.
Competition in most cities is still at a low level.

Kiosk format

You can start a business in different ways:

As a fixed point, located in a crowded place, where healthy drinks are offered on an ongoing basis. At the same time, you can even arrange several chairs or tables for the convenience of visitors.
A movable stand that can be easily deployed anywhere. Depending on the situation, events in the city, you can set up a stall every day in a new territory. Thus, they serve various parties, concerts, presentations, participate in master classes, etc., which is also an advertisement.
Combined option - implies a combination of the two previous directions. At the same time, your stall has a stationary point, but when the opportunity arises to serve any event, you go there with a folding rack.

Here you can download for free as a sample.

registration

Oxygen cocktails as a business do not require a particularly complex organization procedure. For this it is enough:

Register as an IP.
Choose a simplified taxation system.
Obtaining permission from the SES, which will be quite simple, since the ingredients used for making drinks are already certified.

The entire registration procedure takes a minimum of time and costs little. And since you do not open a separate building where visitors eat, various inspections by regulatory authorities can be avoided.

room

You can install an oxy bar in any crowded place. To do this, you need to rent an area of 2-5 square meters. m. on the street or, for example, in a shopping center. As such, design or cosmetic repairs are not required. It is enough to place a bright and noticeable signboard and conveniently arrange all the equipment and a showcase.

It is more important to pay attention to the place where the oxygen bar will be installed. The number of buyers and daily revenue, and hence the success of the entire business, largely depend on this. Experienced entrepreneurs are advised to consider such accessible points:

Fitness centers where health-minded people go, they know the benefits of oxygen for active muscle work during exercise.
Movie theaters and other entertainment centers where there are enough visitors who can be attracted by a trendy and healthy drink.
Parks, beaches, recreation areas for families with children and tourists - they are not averse to pampering themselves with something interesting and tasty.
Business centers - here you need to focus on the fact that an oxygen cocktail will help improve performance and increase the energy level of an office worker.
Sanatorium-resort institutions, where such products are considered the most in demand.
A shopping center where there are quite a lot of visitors who sometimes want to relax and saturate their bodies with a healthy and nutritious drink.

Similar oxy-bars are also appropriate to have in educational and medical institutions. The main thing is to set up a stall in a conspicuous place where a lot of people go to try your product.

What do you need to open?

As already mentioned, not so much special equipment is required. You just need to buy:

the rack itself for sale;
chairs for staff and visitors (optional);
cocktail - a device for mixing ingredients.

To make an oxygen cocktail, you need to constantly purchase the necessary products. This drink is characterized by the presence of air bubbles mixed with a liquid base. This will require water or juice, syrup for taste and oxygen itself, sold in cylinders. With the help of a special apparatus, fruit foam is created, which is very tasty, healthy for the body and aesthetically attractive.

Staff

In order to save money, you can prepare cocktails yourself. But with a large influx of people, it is advisable to hire two bartenders who will work in shifts. In this way, you will be able to ensure sales every day without interruption.

There are no special requirements for personnel. It is enough that the sellers are friendly and can talk about the benefits of oxygen cocktails. It is easy to learn how to work with the installation and knead a suitable base in 1-2 days.

To attract customers and spread the word about your business, you can use different channels:

Word of mouth - ask your friends to tell everyone they know about your oxy bar.
Advertising in local media - television, newspapers and magazines.
Internet - creating a page with interesting information about the product, communication in social networks, groups, forums.
Use a bright and attractive sign above the counter.
Participate in various social and youth events, set up a stall at sports competitions, music concerts, children's festivals, etc.

Financial part

No wonder experts say that organizing a business for the sale of oxygen cocktails is a very profitable and highly profitable project. Let's write all the numbers in the table.

It is important to include monthly expenses in the business plan.

The cost of one serving is about 1.5 rubles. And if you sell at least 30 drinks a day for 100 rubles, then in a month you can earn 90,000. This means that in a short time you will cover all the initial costs of organizing a business and be able to expand. With high demand over time, you can create a franchise and teach other entrepreneurs to open similar stalls under your brand in different cities and regions.

Video: oxygen cocktail as a source of health.