When is the best time to open a shop? How to open a point in a shopping center: a step-by-step plan. Are salespeople needed?

Usually business people prefer to open a small retail store at the very beginning of their business. This is correct, since the risk of losing a large amount is minimized. This option is ideal for a good start. If you decide to open a retail outlet, then you need to:

know how it's done;
choose a suitable place;
correctly plan the entire assortment;
set prices
engage in proper accounting.

How to open a store

First of all, you need to decide what the starting capital will be. It is important to know what products will be sold. After that, you should start looking for suppliers who offer the conditions that will be the most profitable and convenient for you. It is also good to prefer those goods that are adjacent.
Have you decided to open your outlet in a large shopping center or market? You must be registered with the tax authority. Choose the right way to pay taxes. USN is an ideal option for retail trade.
You need to be very careful in choosing the location where your outlet will be located. Worth a look to see what shops are nearby. It is very good if there are few competitors. If you have already decided, then you need to find out how much the rent will cost. When you have already entered into an agreement, do not forget about the obligatory clause that will allow you to terminate it ahead of schedule.
The equipment you purchase must match your outlet. The appearance of the point of sale and its design is very important. Buyers pay attention first to these parameters, and only then look at the range.
The seller influences the amount of profit and the success of the entire trade. It is important that he be really experienced. Such a person should be well versed in the assortment. Equally important is his friendliness.

Prices. How to set them up correctly

The target audience (its specific capabilities) has a direct impact on prices. You also need to consider the specifics of your product. It can be elite or budget. If you are just starting your business, then it is better to keep the markup as low as possible. This will help attract buyers. But you need to immediately prepare yourself for the fact that at first you will only get back what you spent. But do not think that a large cheat will provide a good profit. In this case, sales will occur quite rarely.

It is important to choose an intermediate pricing option. You need to find out what level of markup on the goods you sell will be optimal. It is also worth analyzing the prices that are usually set in a particular region. It is also important to study the price at which goods are sold in the stores of your direct competitors. Make the appropriate adjustment.

Work with clients

Principles of automating your sales

You must have a clear idea of the state of your business at the moment. If you write everything in a notebook, it will not help you see the whole picture. Also, you will not be able to decide on the direction in which you need to move. The ideal option is trade automation. To do this, you need to choose the right program for accounting, which has all the functionality you need. Buying newfangled programs in stores is not worth it. They are expensive and require maintenance, which can be detrimental to your business.

Today, there are convenient systems that allow you to keep records online. They do not require installation. You will always be aware of everything that happens in the field of sales. At the same time, you can relax, be on a business trip or do something else. "Big Bird" is a system in demand today. It was created like a regular application on the Internet. That is why downloads and updates are not required. System advantages:

You can organize sales at several points at once.
The seller interface is ideal for registering sales.
You can generate reports for the desired period in shifts.
Create and print all the documents you need.
Assigning a discount in manual or automatic mode.
Carrying out non-cash and cash settlements with each buyer.

You will clearly know the size of the received profit, proceeds. You will know how profitable your company is. You will be aware of the entire dynamics of sales, ongoing movements of goods and available balances, the status of all cash and non-cash funds. Expenditure and income transactions will become as transparent as possible.

If you choose to automate your trading with Big Bird, you can use printers and barcode scanners to easily print labels and receipts. This will make it easier not only to register sales, but also to maintain all records.

If you are a beginner entrepreneur, then using the system will be absolutely free for you. At the same time, the time is not limited at all.

If you decide to open a retail outlet, then be sure to consider all the details. The success of your business depends on you.

Where to start if you want to open your own store? Which store is better to open and how to choose goods for trade? How much does it cost to open your own small store and how to do it from scratch?

Hello, dear readers of HiterBober.ru business magazine. Entrepreneur and author of the site Alexander Berezhnov is with you.

When start-up entrepreneurs have a question about what kind of business to do, many choose the simplest and most obvious - retail, namely opening their own outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who decided to open a store without sufficient experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, an auto parts store, a children's store, or a grocery store, then you will have to go through the same steps. Here you will also find recommendations for opening the most common types of stores. This will be especially true for you if you have not yet decided which store to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, most importantly, you must understand that the vast majority of people come up with the idea of opening a store as a simple commercial project at first glance.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

pros (+) your store as a business

1. Clarity for the average person

That is why most aspiring entrepreneurs consider their store as the first project. Since childhood, we have been accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us, we will have the least problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have long been worked out.

It is not for nothing that, having opened 1 store, its owner often does not stop and, with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you need is not to reinvent the wheel and go along the beaten path, which should lead to success in your business, unless, of course, you “hit the jambs” at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also in terms of settlements. You have the cost of the item, the sales margin, and the costs you incur.

4. Sustainability of business with its promotion

A well-established outlet is a paradise for its owner. For example, a "brisk" grocery store in a residential area of the city can provide you with a comfortable life, even despite nearby competitors.

5. Ability to sell your store as a ready-made business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you become the owner of a completely autonomous system that makes a profit.

Naturally, many people who have capital but do not want to open their store from scratch will want to become the owner of such a “tidbit”.

Now selling a business is as easy as selling a car or an apartment, you just have to notify potential customers that you are selling your profitable store.

Minuses (-) your store as a business

1. High competition

The reverse side of the simplicity and clarity of opening a store is a high level of competition. After all, there are a lot of people who want to become the owner of their own outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case, you will need several hundred thousand rubles, or an average of $10,000, to start your business.

3. The appearance of remnants of unsold goods

Another weakness of the store as a business is the remnants of the goods.

Especially often they are formed in grocery stores and in stores selling seasonal goods. For example, Christmas toys and other holiday accessories.

The cost of the leftover goods has to be included in the current cost, which leads to a drop in demand, as the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventories - this is a far from complete list of what you will have to face in the process of working on your own store.

5. Seasonality of business depending on the chosen niche

Each trading niche has its own seasonality. It can be more or less pronounced. For example, building and finishing materials sell well in summer, while sales fall significantly in winter.

Other stores make super profits in the winter before the new year, and in the summer they “suck their paw” in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for a future store.

6. If the business fails, the risk of losing 80% of the money

If suddenly your business does not go well, then the purchased commercial equipment will have to be sold for next to nothing, and the remaining goods will also be sold in bulk or simply presented to friends for the holidays (if the goods do not belong to food).

I hope that now you have a better picture of opening your store and know what difficulties you will face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities, in a slightly different way, for example, by starting trading on the "Business with China" section.
This is a very trendy and interesting topic today. My friends are doing it successfully. Buying goods in China, you can sell them at a markup of up to 500% without even opening a physical outlet. This business can be done through the Internet.

He teaches this business very cool - he is a specialist in the “Chinese topic”. Our team knows Zhenya personally and recommends him as a professional in this field.

Watch the video in which student Evgenia shares her impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by “zero” we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then you must be disappointed - this is really a myth!

Let's look at those mandatory elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, it will cost to open and maintain a store.

For example, one of my acquaintances, having opened a premium-class women's clothing store, invested in it more than 1,200,000 rubles . This amount included the rental of premises, repairs in it, the purchase of goods, the purchase of commercial equipment, hiring staff, registering a company.

How much does it cost to open your store?

1. Premises (shopping area)

Own or rented.

Naturally, having your own space (not rented) gives you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will “eat up” most of the profits, and during seasonal recessions you can work “to zero” without earning a penny or even go into the red, putting money out of your pocket.

2. Trade equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Product

You can take part of the goods from suppliers for sale on the terms of deferred payment. That is, give money for it after the sale. But the other half of the goods will most likely have to be purchased.

It is especially difficult here for novice players in this market. So, if you are a beginner, then not every supplier will agree to give you the goods for sale due to a lack of trust.

4. Seller

At first, you yourself can act as a seller and it will even be useful, because it is the owner who is primarily interested in the success of his business.

So you will study the most popular products, work with the objections of customers and be able to transfer your experience to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activities, as well as periodically submit reports to the tax office and the Pension Fund.

In addition, you will deal with invoices, invoices and contracts. With all these points you have to deal with sequentially.

The information is relevant for those who plan to open a store in Russia, Belarus, Ukraine, Kazakhstan and other countries of the CIS and the world. All the features of launching an enterprise are universal for different areas.

In this article, we answer the following questions:

How to create a store from scratch, and how much does it cost?
What type of outlet is better to choose?
Where to start, how to draw up documents and equip a retail space?
How to attract customers and get a stable profit?

winning option– choose the type of product related to your professional skills or hobbies.

For example, a person who understands technology will be able to establish its sale, correctly assess the needs of customers and know how to present this product. Cosmetics or clothing stores are traditionally run by women who are passionate about beauty and style. It is easier to form an assortment and set up work with those things that you understand.

If you approach the choice of direction purely for commercial reasons, then you should open an enterprise of any type that is in demand in a particular place. If there is nowhere to buy pasta in a residential area after nine in the evening, the best solution is your own 24-hour grocery store.

The nuances of opening a store, or factors to consider when choosing a market niche:

1. Seasonality of business. Many types of goods sell better in certain seasons (winter clothing, some sporting goods, etc.). Decide on the seasonality of your business and think in advance about ways to receive money in the off-season.

2. Competition. When deciding on the type of product, it is important to choose a location without direct competitors nearby. Or offer the buyer something that the competitor does not have. For example, adjacent to expensive boutiques in a shopping center, it is worth offering a good range of youth clothing and accessories at a low price.

A grocery store near a supermarket cannot survive with the usual assortment. It is better to specialize in the sale of confectionery, meat, household essentials, etc., that is, narrow your niche.

3. Be very careful with ideas. which have no analogues. On the one hand, such a business in the absence of competitors will receive maximum profit. On the other hand, the lack of competition may mean that such products are not in demand.

Step 2: Store Name

It is necessary to start preparing for the opening with the name. This is a little thing that should be taken care of in advance. When drawing up a business plan and planning expenses, be sure to consider the sign. And its value directly depends on the name.

Main requirement- Appropriateness and attractiveness of the name. It should explain to passers-by what is for sale inside. If you want to take the original name, then add a specialization to it (grocery, construction, clothing, etc.)

Step 3: Business Plan

If you are not sure whether it is worth spending time on this, discard all doubts. This is a step-by-step guide on how to open your own store, plus an extra opportunity to look at the business from the outside: assess the risks and benefits.

Mandatory points of a business plan

Summary(where is the company located, what does it do);
Market and competitor analysis;
Organizational moments(registration of the enterprise, obtaining the necessary permits and licenses);
Marketing plan(how will you stimulate sales, what advertising to use to attract and retain customers);
Assortment and pricing(what categories of goods will be presented, their cost, brands);
Production plan(arrangement of the premises, communications, division into zones);
Technical base(equipment, manufacturers from whom it is profitable to purchase);
organizational plan(staff and work schedule, salary level);
Possible risks and how to deal with them. This paragraph implies a description of a “pessimistic” business development scenario. A pre-prepared strategy will help to cope with possible difficulties;
Financial plan(how much money is needed to open a business, calculation of potential profit, calculation of payback).

Step. 4: Finding a room

Own premises for a store is a rarity, therefore, in planning, we focus on the rented area. Common accommodation options: the first floor of a residential building or office building, space in a shopping center, a separate building. The last option is the most expensive and not always expedient.

The best place is on the "red line", that is, overlooking the road with a lot of traffic. Both in a residential area and in the city center, this is an ideal way to get "casual" buyers who just walked by. Below are the main conditions when choosing a location, or where it is best to open a store.

Availability. No confusing lanes on the way to the establishment, it should be easy to find and easy to see from afar. Huge pluses - the presence of nearby parking, advertising signs.

Positioning(customer orientation). There are different places for each type of goods. Small grocery outlets are popular in residential areas, souvenirs are popular in entertainment centers, luxury items are best sold in the city center, and stationery is close to schools, universities, and business centers.

Properly chosen space. The space must be used rationally so as not to overpay for extra square meters. But some businesses need a lot of space.

for instance, a small boutique of gifts and souvenirs is enough 20 sq. m, a clothing store with fitting booths will need at least 40 sq. m. The area of retail space ranges from 20-100 square meters. m depending on the chosen type.

Adequate rent corresponding to the price level. For example, expensive space in a shopping mall is unprofitable for a consignment shop. On average, the cost of rent is 8-11 $ per 1 sq. m. m in residential areas and remote places, $ 15-20 per 1 sq. m - in the center.

Important nuance- it is worth paying rent for six months or a year in advance (this will go into capital investments) in order to ensure the operation of the company in the first months, until trade begins to bring a lot of income. Otherwise, with a convulsive monthly search for money for rent, there is a risk of going broke.

Step 5: Arrangement and repair of the premises

It is necessary to rent an area, and begin the arrangement of the site before receiving most of the permits. Most instances in the package of documents require a lease agreement, and also check the readiness of the premises for work.

Requirements

Mandatory conditions for all trading floors:

Having an evacuation plan, fire alarms, fire extinguishers;
Availability of heating, electricity, air conditioning, plumbing(mandatory not for all types of sales, important for food);
When repairing in the process of finishing, painting, cladding, use moisture-resistant and easily washable materials. Floors must be even, without cracks and potholes;
Compliance with consumer rights. This includes control scales for grocery outlets, the availability of a book of complaints and a consumer corner (rules of implementation, contact details of the company, etc.);
The layout of the space should be simple for the buyer, not hindering movement in the hall.

Placement permit and when to get it

This certificate must be obtained prior to repair. This is a kind of expert assessment of Rospotrebnadzor on whether it is possible to start selling in the chosen place. If the site does not fit in many ways, then the money for repairs will be wasted. Getting an expert assessment takes 2-3 weeks. When applying to a special law firm, the cost of registration will be $ 150-160.

Average, redecoration and finishing premises with an area of 50-70 sq. m cost in the amount of 1500-2000 dollars.

Step 6: Business Registration

What documents are needed to open a store? First formally register . The simplest option is an individual entrepreneur, it is faster, cheaper and less hassle with accounting. But only an LLC with an authorized capital of at least a million rubles can sell alcoholic beverages, for example.

How to open an IP?

A certificate of registration of a legal entity must be obtained from the local tax office at the address of registration. It is worth deciding on the taxation system in advance (OSNO, STS, UTII).

Documents required for tax

Your passport(for foreign citizens - a passport) and TIN. If you do not have an individual taxpayer number, it will be issued along with a certificate, it will take 4-5 days more;
Application form R21001 (For Russia). One of the important points of the application is the choice of OKVED codes. For each type of store, they may differ, but the general subsection for all: 47 - "Retail trade, except for motor vehicles and motorcycles." It is recommended to choose as many suitable codes as possible, so as not to fuss with “additional registration” later. Extra codes do not affect the activity in any way;
Receipt confirming payment of the state duty ($12);
Application for the transition to a simplified taxation system if it suits you. Otherwise, DOS is written by default.

The tax office issues a receipt on receipt of documents. In five days, the application will be considered, with a positive response, the entrepreneur receives a certificate of registration with the tax service and an extract from the USRIP (Unified State Register of Individual Entrepreneurs).

Together with them, they issue a notification of the assignment of statistics codes from Rosstat, a certificate of registration of an entrepreneur in a pension fund at the place of residence, a certificate of registration with the TFOMS. Otherwise, you will have to issue these certificates separately.

After that, you need to open a bank account and make a seal (up to $ 15). The presence of a seal for an individual entrepreneur is not necessary, usually a signature and the mark “B / P” (“without a seal”) are sufficient.

Step 7: Selecting Suppliers

Main selection criteria:

Experience and reliability, reviews of other buyers;
Range. The most convenient supplier - from which you can buy the maximum of different products. Pay attention to recognizable products of famous brands, they are sold better;
Convenience of calculations. Various bonuses, discounts, deferrals. It is difficult for a beginner to find a supplier who will agree to provide products with deferred payment. However, it is worth trying to negotiate according to the 50/50 scheme, you pay for some of the goods immediately, and some after the sale.

Search for suppliers should be on the Internet, newspapers and magazines, at trade shows.

Step 8: Shop Equipment

Common items of equipment for all store types:

Racks, counters, showcases - about $ 700. Good manufacturers are Mago, Neka, Rus, Fabrik Art;
A simple reception for issuing purchases - $ 150-300. Showcase Plus, "Trade Equipment";
Cash register - $ 150-250. Orion, Mercury, Elwes-MK.

Total equipment will be $ 1200.

An important point is the connection of the possibility of cashless payment (acquiring), this will increase the number of customers and reduce the risk of encountering scammers. You need to contact the selected bank, where they will form the conditions for cooperation for you (basically, the amount of bank commissions) and install a pos-terminal. On average, the commission is 1.9-4% of the transaction volume.

The lower the company's turnover, the higher the commission required by the bank. For cooperation, a certain deposit amount is required on the current account.

Step 9: Recruitment for the store

For a small grocery or flower shop, two sales assistants (the work schedule is “week after week”) and a cleaner are enough. In a construction or clothing store, it is worth hiring a sales floor administrator (consultant), a cashier, and a cleaner. It is recommended to outsource bookkeeping to save money.

The most important person is the salesperson. In addition to the standard qualities of a good employee and sales skills, the employee must be in the right place. In other words, match the store. For example, lingerie is sold by beautiful women, and building materials are sold by older men and women who inspire confidence with their experience.

The ideal way to stimulate the seller is a percentage of the proceeds. But if you put an employee completely on a percentage in a new place, you can lose him and provoke a large turnover of staff.

It is best to form a minimum salary (for example, $ 200-250) plus a percentage of monthly revenue. The cashier, the cleaner receive a fixed salary.

Step 10: Assortment Formation

This includes the display of goods and the interior design of the store. Don't be too lazy to learn the basics of merchandising or hire a specialist to make the initial layout. General rules include:

The product must be placed conveniently for the visitor, in easily accessible places. Those products that need to be sold first are placed in the most prominent place;
Use price tags to promote sales. Highlight promotions and discounts in large letters and bright colors. For expensive products, place the price so that you have to look for it and turn the thing in your hands, evaluating all its advantages;
Divide things for convenience on categories and mark them with signs or stands;
Interior decoration and atmosphere should be motivated to buy certain things. Proper lighting, background music, pleasant smells - all this affects visitors.

Step 11: Security

Keep your company safe. The minimum set of security equipment is an alarm, a “panic button”, a video surveillance camera. Purchase and installation costs start from $200, maintenance costs start from $50 per month.

Step 12: Store Opening and Advertising

Turn your start into a promotional event with music, contests, giveaways, promotional brochures, discounts, and more. Then customers will want to come back to you.

Periodically arrange sales and promotions for customers. Discount cards for regular customers work well. For building materials, clothes, toys, distribution of printed advertising in mailboxes is suitable.

Form a unique offer and colorfully design flyers. Printing 5,000 copies will cost about $100.

Step 13: Risk Assessment

Before starting a business, you should evaluate all the risks and benefits. What do you need to know?

pros

An established point of sale is a source of stable income. An enterprise in a good location and with a wide range of products will always have buyers.
A trading enterprise, if necessary, is easy to sell as a ready-made business.
Pretty simple billing system.

Minuses

Large investments in business and high level of competition.
Remains of unsold products that have to be written off or sold at a markdown.
Seasonality of some types of trade.
The risk of losing up to 80% of investments in case of an unsuccessful turn of events.

Consider the features and nuances of opening stores of various types. Based on the previous points, the minimum amount of expenses for business registration, repairs and equipment, rent and advertising is approximately 8 thousand dollars.

Clothing store

Area - from 50 sq. m.

Clothing store opening costs

Mannequins and busts, torsos (about 10-15 pieces) - about $ 500;
Full-length mirror in the trading floor - from $ 50;
2 fitting rooms with curtains + 2 mirrors - $ 200-250;
Hangers and racks for clothes - $300-400;
Electronic product protection system - $ 1400;
Barcode scanner - $100-150;
Barcode label printer - $400-600;
Purchase of things for six months in advance - 10-15 thousand dollars.

The total investment in the business will amount to 20-25 thousand dollars. Margin - from 50-400%.

Important nuances: a large assortment (at least 1000 units), the availability of popular sizes, the sale of related products and accessories (handbags, purses, hangers, jewelry, belts, etc.). Regularly hold sales and promotions (“third item as a gift”, “discount on a second purchase”, etc.).

lingerie store

Enough 15-25 square meters. m. The list of equipment differs from the previous type of outlet only in the type of mannequins. You will need special hangers-busts, "shoulders", "legs" for tights and socks, etc. Demonstration of goods on mannequins and half torsos works well. You need to invest at least $ 13,000 in the opening.

Good and popular lingerie brands: Incanto, Lormar, Milavitsa, Agent Provocateur, Victoria's Secret, Calzedonia, Passionata, Rosme. The best demand is observed for products of the middle price category. It is necessary to form an assortment for women, men and children in order to visitors made purchases for the whole family.

Grocery store

Required area - from 30 sq. m. Additional equipment and costs:

2 Refrigerators – 1100 $;
Shelving for vegetable breakdowns (vegetable box) - $ 150;
Product racks- 600 dollars;
a printer for printing barcodes and labels - $ 400-600.

In total, together with the purchase of goods, capital costs will amount to 13-15 thousand dollars.

A grocery store needs a warehouse to store food. There are also special requirements for such firms.

To obtain a work permit from Rospotrebnadzor, it is necessary to fulfill the conditions of SanPiN 2.3.5. 021-94- "Sanitary rules for food trade enterprises". All norms, GOSTs, etc. are written here.

Products must have price tags, weight indication, good expiration date. Products with defects are sold separately, with mandatory notification of the defect. Must have weights.

Company employees must have sanitary books, work in uniform with a headdress, have a badge indicating the name and position.

Children's clothing store

Selling clothes for children will require the same opening costs as a regular clothing store. Mannequins need to be purchased for children.

The amount required for this is in the region of $17,000-20,000. It is important to decide on the price category (the best option is medium), and sort the products by age.

Commission shop

Area 50-60 square meters.

Peculiarities

No need to look for suppliers, people hand over their things themselves;
The size of the company's commission for the sale of a used product is 20-50%;
There are no problems with unsold balances. Unsold items are taken back by the owner;
It is best to place a clothing commission in a densely populated residential area;
Unlike a clothing salon, many expensive mannequins are not required, a few torsos, busts, and hangers are enough.

To open a thrift store on your own, you will need to spend approximately $ 9,000-10,000.

Auto parts store

The required size of the room is from 60 sq. m. From the equipment you will need counters, racks, a cash register. The amount of investments - from $ 12,000, taking into account the purchase of spare parts.

The secrets of the success of this business

It is better to specialize in one or two brands of cars, but to provide spare parts for the entire model range;
Sell accessories (mats, scented key rings, etc.);
Sellers must be well versed in the device of the car;
Select several suppliers for each product group so as not to keep customers waiting. By cooperating with official dealers, you will increase the credibility of the company and will be able to officially use the brand logo in your advertising;
Offer a home delivery service.

Flower shop

Area from 20 sq. m. In the trading floor, you need racks, a table for packing and composing compositions, racks and flowerpots for flowers, ideally a refrigerator to maintain the desired temperature.

In addition to flowers, wrapping paper, baskets, gift ribbons, bows, transparent cellophane, mesh, felt, and adhesive tape are purchased as consumables. From small tools you will need scissors, wire cutters, a glue gun, floral knives.

Investments in equipment and the first purchase of cutting - from $ 12,000. To begin with, it is worth working with local wholesalers; with good promotion, it is recommended to buy flowers from the capital and foreign suppliers.

Nuances:

Organize the sale of flowers and ready-made bouquets and compositions by the piece;
Flowers should always be fresh, so you need to learn how to correctly assess the volume of purchases;
Diversify the assortment with gift cards and soft toys;
Having created a thematic website, an entrepreneur can start decorating holiday celebrations to order.

Draft beer shop

Required space - from 70 sq. m.

Necessary equipment

Racks with taps and beer barrels;
Coolers and defoamers;
Snack stands.

A complete set will cost about $2,000. About two thousand more will be needed for the purchase of 10-15 types of beer, 100 liters each. In total, the opening will take about $ 13,000.

Sales organization secrets: you need an assortment of 10-15 varieties of a drink and the availability of snacks in packages and by weight (crackers, chips, fish, etc.)

Hardware store

Area - from 60-70 square meters. m. In addition to standard equipment and counters with racks, demonstration stands are needed. Necessarily storage room, packing and delivery services for purchases. Capital investments in the enterprise will amount to 16-20 thousand dollars.

Most wanted products: finishing materials, tools, paint and varnish products, plumbing. It is best to place a retail outlet in the city center, near major roads and intersections, markets, shopping centers. Margin on products - 25-40%.

Franchise Store

Starting a franchise is easier than doing it yourself from scratch. Obvious advantages: work with a promoted brand, assistance in the design and advertising of the company. In fact, this is the acquisition of a ready-made enterprise.

Minuses: rather high cost of the franchise, monthly deductions from sales, purchase of products from strictly defined suppliers. The initial payment is 5-10% of the total investment in the business, the monthly royalty is 6-10% of the proceeds.

The price of a franchise of a well-known brand is rather big, but there are companies that are ready to help in starting a business under their own name for a minimal fee. This is done with the aim of deep integration into the market, promotion of certain manufacturers from which franchisees are purchased.

Franchise can open any business and make good profits. The average cost of a small business is around 6-7 thousand dollars.

Opening a store on your own requires good investment and legal expertise or professional help.

In the calculations, always include the amount for unforeseen expenses, never work "back to back" so as not to go broke. A trading enterprise pays off in a year or two and begins to bring a good income.

A point on the market in the dashing 90s was considered a profitable and prestigious business. You could call yourself a businessman or an entrepreneur, get up at 8 in the morning, when factories and factories in the country were already working with might and main, and earn as much as your energy would last. Over time, the demand for marketable goods began to decline. This was facilitated by covered pavilions, tents, departments in super- and hypermarkets. In fact, the goods have moved under the roof, where it is dry and warm. The buyer, having bought low-quality goods there, knew who to contact to replace the marriage or return the money. And for market traders, difficult times have come.

Does it make sense to open a retail outlet in the market

Those who have worked in the market for many years, and some even decades, say that trading is addictive, and work quickly begins to shape your new lifestyle. For trade, you need a certain type of character and quality, which you cannot do without: sociability, enterprise, analytical mindset. And, of course, you must be able to count well and quickly. No matter what difficulties market traders face, this type of activity still brings money, and the owner of the outlet himself determines how much time per day, week, month he will work. So, there is a certain sense in trading in the market. When you are your own head and boldly manage your time and finances, it is always nice.

Tips before...

You still have time to bargain, so you should not rush into market relations headlong. To begin with, several important questions need to be addressed. Decide what you will be selling. It doesn't have to be clothes, shoes, or food. You can also sell services, such as repairing shoes and boots, making keys to locks, or mending clothes. Whatever interests you, do it. Is the child growing up? Trade children's shoes and clothes. Love delicious food? Sell food. Do you like gardening? Sell seeds, seedlings, vegetables and fruits. The main thing is that you enjoy the process. In addition, there is a small plus: you can always use the product that was not sold on time.

Now regarding the markups. There is a simple rule here: the greater the turnover, the lower the margin, and vice versa. Money must work, be constantly in circulation. Only on cheap small things you can throw 200-300%. In general, before all over the world, on average, traded for 10% profit. And it was considered the norm. Now everything has changed. The margin percentage has become much higher. That is why when you buy two products, you will be offered the third one for free. It is easy to calculate how much the seller is making.

Do not sell goods that are already inundated on the market. Firstly, they will be bought up badly, and secondly, you can have a serious conversation with your competitor neighbors. Since we are talking about them, it must be honestly noted that no one is waiting for newcomers with open arms on the market. All spheres have already been divided there, so the “place under the sun” will have to be conquered. It is important to find good suppliers in order to purchase goods at a low price. The greater the difference in wholesale/retail prices, the more opportunities for price reduction if the goods suddenly do not sell. It is necessary to take into account such a factor as seasonality. Some goods are better taken in the summer, others are more actively sold out in the winter. Plan your assortment to make a profit at any time of the year.

Some Helpful Tips

One of the main figures in the market is the administrator. It can influence different events. He wants, and your point will be in the most passable place, and if he doesn’t like it, you will trade in the backyards. Therefore, you need to be friends with the administrator. This person will help to "resolve" difficult situations. He can also create them for you if you do not find a common language. If you have already decided which market you will trade in, do your research. Walk around the market, see where people are mostly crowded, whether there are empty seats. Talk to merchants about topics that are important to you, but do not admit that you are going to trade here.

At first, stand behind the counter yourself. So you get to know the market better from the inside, see what the daily revenue will be. In the future, if things go smoothly, you will not be able to do without a seller. But never trust them. This is such a people that they will gladly cheat not only buyers, but also you for the company. Therefore, occasionally it is necessary to arrange a check for them, sending reliable people under the guise of buyers. It can be your relatives, friends, acquaintances. Let them see if the seller overcharges in your absence, putting the difference in his pocket, does not shortchange buyers. Otherwise, the seller needs to be changed. Do not be afraid to experiment, offer new products. Prepare for the holidays in advance and thoroughly. With a successful scenario on such a day, you can make a monthly income.

Organizational moments

So, you have thought everything over and are ready to trade in the market. It's time to meet the administrator. Introduce yourself with a smile and ask if there is a free seat. In case of a positive answer, find out the cost of rent, inspect the place. By this moment you should already know its approximate cross-country ability, it was not in vain that you went to reconnaissance. If the conditions suit you, you can draw up a contract. Do not immediately count on the "bread" place. Life in the market goes on as usual, someone comes, someone leaves. Over time it will be possible to improve your conditions. The main thing is to try not to quarrel with anyone.

The second stage will be a trip to the tax office to obtain a work permit. There you will be advised on what documents you need to provide in order to become an individual entrepreneur. While the permit is being issued, you can start selecting an assortment of goods so as not to sit idle. Think about the appearance of your trading space as well. Even if it is small, but tastefully decorated, buyers will immediately appreciate it, because most of them are constantly on the market, so they will immediately notice a new point. When the permit is ready, show the administrator all the documents, pay the rent and get ready for the working day. Don't forget to give a bonus to the very first buyer. He, like the first love, is remembered for a lifetime.

When you have a seller, set him a fixed salary in a small amount, and make the bulk of the earnings dependent on revenue. This will be a great incentive for your assistant. The seller must be well versed in your product to help the buyer with professional advice, be polite and courteous. Your profit will depend on many factors, and all of them need to be taken into account. Experts say that if the outlet on the market is organized correctly, the initial investment in it pays off in a year. So, everything is in your power. Good luck and prosperity!

Mikhail Vorontsov

Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and of its own free will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM service" LLC) may receive about the User while using any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

1.2. The use of the Services means the User's consent to this Agreement and the conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such entity is a resident;

or an individual entrepreneur registered in accordance with the laws of the state of which such person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about the methods of carrying out professional activities (including, but not limited to: information about products, works and services; information about technologies and research works; data on technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information, relating to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other party in written and / or electronic form, expressly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, conclusion of contracts and fulfillment of obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other assignments).

2.Obligations of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2. Each of the Parties will take all necessary measures to protect confidential information at least using the same measures that the Party applies to protect its own confidential information. Access to confidential information is provided only to those employees of each of the Parties who reasonably need it to perform their official duties for the implementation of this Agreement.

2.3. The obligation to keep secret confidential information is valid within the term of this Agreement, the license agreement for computer programs dated 01.12.2016, the agreement of accession to the license agreement for computer programs, agency and other agreements and within five years after termination their actions, unless otherwise agreed by the Parties.

(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a state authority, other state body, or local government in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the request received;

(e) if the information is provided to a third party with the consent of the Party about which the information is being transferred.

2.5. Insales does not verify the accuracy of the information provided by the User, and is not able to assess its legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data, as they are defined in the Federal Law of the Russian Federation No. 152-FZ of July 27, 2006. "About personal data".

2.7. Insales has the right to make changes to this Agreement. When making changes in the current version, the date of the last update is indicated. The new version of the Agreement comes into force from the moment of its placement, unless otherwise provided by the new version of the Agreement.

2.8. By accepting this Agreement, the User acknowledges and agrees that Insales may send personalized messages and information to the User (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in the Tariff Plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the e-mail address Insales - .

2.9. By accepting this Agreement, the User acknowledges and agrees that the Insales Services may use cookies, counters, other technologies to ensure the operation of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.

2.10. The user is aware that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to determine that the provision of a certain Service is possible only if the acceptance and receipt of cookies is allowed by the User.

2.11. The user is solely responsible for the security of the means chosen by him to access the account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under the User's account, including cases of voluntary transfer by the User of data to access the User's account to third parties on any terms (including under contracts or agreements) . At the same time, all actions within or using the Services under the User's account are considered to be performed by the User, except for cases when the User notified Insales about unauthorized access to the Services using the User's account and / or about any violation (suspicions of violation) of the confidentiality of their account access.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently carry out a safe shutdown of work under his account at the end of each session of work with the Services. Insales is not responsible for the possible loss or corruption of data, as well as other consequences of any nature that may occur due to the violation by the User of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transmitted under the Agreement is obliged to compensate, at the request of the affected Party, the real damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damages does not terminate the obligations of the violating Party for the proper performance of obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be made in writing and delivered personally or through a courier, or sent by e-mail to the addresses specified in the license agreement for computer programs dated December 01, 2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be specified in writing by the Party in the future.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, this cannot serve as a reason for termination of other provisions (conditions).

4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details: