How I promoted a web studio. Web studio promotion. And how Magic-Web was advertised in the launch year. Major mistakes I made

Nowadays, many people want to become independent businessmen, for example, to promote their web studio, using the almost limitless possibilities of the global Internet. Indeed, sitting at home at the computer, it is possible not only to earn a living, but also to establish an entire corporation. Particularly lucky in this regard are specialists in the infosphere - programmers, designers, system developers and copywriters.
If there is a great desire to engage in Internet business, and there are no skills and resources to participate in the next financial pyramid or stock games, you can open .

One of the successful business models of Internet entrepreneurship is the opening and promotion of a web studio on the Web.

By recruiting a team of remote employees and providing them with orders, you can receive a stable income and develop advertising internet agency to the limits of your imagination and energy. If necessary, you can sell the business that has been put on its feet and get an excellent appendage to your capital.

First you need to seriously think about what exactly you can offer future customers. What skills and abilities should a web developer studio have as a player in the market for creating and promoting websites? Let's denote the basic ones:

Firstly, the ability to create sites on different engines (ideally, several), advise the customer on CMS (content management system) management issues, i.e. updating information on the site if necessary.
Secondly, to provide web design services that go hand in hand with the creation of sites - this is drawing beautiful templates, backgrounds, animated banners, editing presentations and videos, designing pdf documents.
Thirdly, the client needs to create comfortable conditions for doing business with the help of the created website, and agree on further technical support.

The need for a comprehensive set of services just causes the demand for cooperation with web studios on the part of companies. After all, single freelancers are often unable to solve capacious tasks.

Although it is possible to choose a narrower specialization, it does not cover the entire range of services in the internet marketing niche. At first, without experience, it is even better to master one service qualitatively and then gradually expand your offers.

What business niches can there be for a web studio:

Website development. From inexpensive business card sites to landing pages and luxury projects with gorgeous graphics
Website promotion. Promotion most often involves the work of a programmer on the initial settings of the site, and then work on filling the site with articles for key queries, seo-optimization on the site and the purchase of links
Internet advertising. You can hire a specialist to set up contextual advertising in Yandex or Google
WEB-Design. Specializing in design work, you can cover the spectrum from business cards to banners and websites.
Copywriting. Writing selling texts and simple articles for the purpose of website promotion is a constant urgent need for business.
SMM-Agency. Probably the hardest business ever. Here, not all professional agencies are able to provide a normal service. Promotion of a business in social networks is a difficult to predict process that requires experience and knowledge of psychology.

How to promote a web studio and find clients for online advertising

It is not difficult to assemble a team that will fulfill customer orders - here numerous freelance exchanges will come to the rescue, where many programmers, web developers, and specialists in various fields communicate and exchange experience while waiting for clients. The owner of the studio can only conduct a thorough selection of candidates - a portfolio and reviews of former customers will help here.

It is advisable to register a web studio as a legal entity as soon as possible - you can start with the IP format, in which case taxes are paid according to a simplified scheme. The best option is a limited liability company (LLC), which must be registered when expanding the business (but here you will need co-founders). Clients trust a serious organization with documents more.

Most often, the first customers can be found in the circle of acquaintances and friends. At an inexpensive price (you are still not sure about your team), you can get a client and evaluate your results. If the studio has shown itself well, then it is usually recommended to friends and partners. This is how the client base is formed - the most valuable thing in the arsenal of any businessman.

For the prosperity and stable operation of a newly minted company, it is important to think over the content of the business plan and carry out competent planning, as well as regular promotion of your own website using Internet technologies.

BTW, WE! WITH A GUARANTEE OF RESULTS..>>

So what are the options?

Direct promotion. That is, to be found in Yandex search. Here you will have to hire an SEO specialist, as well as an Internet marketer, a specialist in contextual advertising.

Post your information everywhere, where possible: on Yandex and Google maps, on portals and forums, bulletin boards and site directories in your region.
Attract promoters for a percentage from referred clients
Negotiate with online business publications so that they posted a PR article about your company on their resource
Look for business groups in social networks and participate in discussions, show your expert status
Create quality content— write reviews of your progress, create videos and post on the Internet

It is possible that full success will not come immediately, but if you do not make mistakes, deceive clients and hire lazy people, then your web studio will develop and generate income!

Search Engine Optimization Specialist

In one of the articles on our design blog, we talked about such a wonderful concept in the website promotion industry as content analysis. What content analysis is intended for and to what extent it is useful in theory, we have understood, now it's up to practice.

We will not go far, but right here we will analyze how to promote the website of a web studio. Let's take as a basis an average web design studio with a minimal advertising budget, low popularity in the market and a minimum of employees. It is obvious that the target of such a studio will not be the largest market, but rather a local one.

This means that we will invite visitors to our site through a function such as local Yandex or regional Google. As a region for the search, we select, for example, St. Petersburg and the Leningrad Region (for your site, you yourself select your region).

As a semantic core, we choose the original phrase "website creation", but we will not promote for this request. Hence we call this search query "original". Through the Yandex-Direct "Keyword Selection" function, we can not only select the words we need, but also determine their frequency.

The frequency will show for which requests the site will be easiest to promote, and for which it will be more difficult. In our case, we select the following keywords:

creating a business card website petersburg
website creation st.
website creation st.
site cheap
website development st. petersburg
website development
cheap website development
creating websites inexpensively
creating a business card website
creating a business card website inexpensively

The next step in our content analysis will be to determine the most relevant pages, so as not to do double work to combat their own links. As we said in the article about content analysis, this is done using Yandex. Advanced Search. After determining the above, the information obtained is summarized in a table:

Percentage by query difficulty:
Red color - 20%
yellow - 40%
green color- 20%
grey colour - 20%

Next, we calculate the "usefulness" of each link with the query text. To do this, we determine the product of the share of the difficulty of the request (20, 40, 20 and 20 percent) and the weight of the request (we take the frequency of the request as the weight). As a result, we have:
Red color - 20%*(560+558)/2=559*20%=111,8
yellow- 40%*(237+241+214)/3=230*40%=92
green color- 20%*(64+92)/2=78*20%=15,6
grey colour- 20%*(6+0)/2=3*20%=0,6

The total amount is 220. Then budget allocation will look like this:
high frequency requests(corresponds to red color) - 50.8%
mid-frequency requests(corresponds to yellow color) - 41.8%
low frequency requests(corresponds to green color) - 7.09%
null requests(corresponds to gray color) - 0.31%.

Thus, the analysis carried out provides an important advantage: we will not need to invest in the purchase of those queries whose "usefulness" is minimal. These, in particular, include the zero queries we named (marked in gray).

And vice versa, pay attention to the most useful - mid-frequency and high-frequency requests. However, there is one thing. In our case, we knowingly chose two tweeters and four mid-range requests. Often, it is the mid-range speakers that bring targeted customers.

Compare for yourself - whether you will search for a web designer on the request "website development" or you will type a more specific phrase "website creation inexpensively" or "creation of a business card website St. Petersburg". Nevertheless, you should not completely neglect high demands. The example we have considered clearly shows the work of the optimizer without cuts, we sincerely believe that the time you spent studying the article will bring you the greatest benefit.

If you work as a freelancer, then you have a very limited supply of time and knowledge. In addition, it is almost impossible to be a professional in everything. Having your own studio can allow you to complete more complex projects, a larger list of tasks, and you can scale much faster.

Choice of services

Determine the list of services - website development, corporate identity, web design. If you are the best at creating a website, focus on this service. No need to initially position yourself as a studio that can and can do everything.

Team selection

At the initial stage, do not hire "stars". Professionals need to be paid a lot, they are rarely loyal to the company. It's easier to take newbies and train them. But key positions must be closed. For example, an art director and a programmer.

It is difficult to feed the team in the “non-bread” months (January, May, summer months), during this period the number of projects drops sharply. The solution to the problem can be cooperation with freelancers. Your entire team may be made up of people doing work on a piecework basis. You won't pay for work that wasn't there.

Choice of technologies

For some reason, many studios are trying to make their own CMS and sell solutions based on it. But that will save you time and money. There is no need to reinvent the wheel, there are enough ready-made systems on the market with different capabilities and costs.

Studio Promotion

When promoting, it is important to define your difference from other studios. This may be a narrow specialization - for example, working only with car companies or only with online store owners. It can be a brilliant performance of any one service. For example, designing logos or creating flash animations.

There are many ways to promote a young studio. At the first stage, you will have very little money. Therefore, it is better to focus on the following tools:

Direct sales: calling companies in your city;
Word of mouth: business cards, links on sites you create, etc. More about it
Educational activities: seminars, email marketing.
PR: blogging, groups on social networks, participation in contests and ratings, activity on forums.
Contextual advertising for low-frequency or regional queries. We regularly hold seminars and webinars on this topic.

How to survive

Most studios are unprofitable, many are struggling to stay afloat. In our practice, we have practically never met companies that would survive only by creating websites. Be sure to sell additional services with a monthly payment: site support and content, SEO and contextual advertising services.

Company registration required. At the first stage, two options are suitable: individual entrepreneur or LLC on a simplified basis.

There is no need for an office, you can save a lot on this. But it is important to consider where you will be meeting. For example, in the client's office, in a cafe or in the office of a company with which you will first agree on the use of their address and data for work.

Accounting can also be out of your reach to begin with. In this case, you can get by with online accounting (“My Business”, “Elba”).

Learn to speak the client's language. Customers no longer like words they don't understand. They want to solve the problem simply and quickly.
Offer a solution to a problem, not a product or technology. The client often does not care what technologies will be used to solve his problem.
Don't try to compete with big web studios. There is always a place for competition, choose your niche.

Conclusion

You don’t need investors to create a studio, you can open your own web studio with a zero budget. You can receive projects and find a team for the project, paying for the services of workers from the money received from the client.

A year and a half ago (in March 2017) I began to actively implement a content marketing strategy to promote a web studio. The results of long and painstaking work will be described in the post. Each of my statements, each figure, I will confirm with screenshots from Yandex.Metrica and other monitoring systems for sites. I will talk about the content marketing methods that I used, show examples of articles that have collected the most traffic and brought in the most customers. The case will be detailed, visual and interesting.

The benefits of content marketing or why links were abandoned

We (I and the owner of the studio Igor Filipenko) decided to promote the site with content for several reasons:

The web112 website is the basis for the implementation of our content marketing strategy

Here I want to immediately note that one detailed case about promoting web112.biz with the help of content has already been published. I also wrote it. Only it was written from the point of view of an employee (or rather a partner) of a web studio and for a web studio blog. This case is different. It is written for a specialist blog that primarily deals with optimized content. Here I highlight other points. Plus, there is information about how the implementation of our strategy continued after November 2017 (when the first case was published).

However, some of the data in these two posts is the same (for example, information about the technical condition of the web112.biz site, which will be located just below). If you have studied the first case (and I strongly recommend reading it), keep in mind that there are not many repetitions. This page is about 90% different information. The data here is more recent, covers a longer period of time and the main emphasis is on other points.

So the website of the web112 studio:

Adequate mobile layout (from the point of view of Google, Yandex and the user)
No technical errors
Good download speed
Secure HTTPS protocol
Pages with the description of services are beautifully designed in the form of landing pages

And now the important question...

Would we have achieved the results that will be discussed later in the article if the site had not been optimized from a technical point of view?

I'm sure not. It is realistic to optimize an informational article on a crooked site (I myself proved this in an article about). But the results are much more noticeable if the site meets all the requirements of search engines.

What tasks should content marketing solve?

There is only one main task - to increase the number of web studio clients.

I note that the potential client of Web112 is the owner of a business (often a large one). For this reason, our content marketing was aimed primarily at the b2b segment. Long reads and small texts were supposed to attract attention and convince people who own factories and large trading companies. Many of these businessmen have already approached developers and were dissatisfied with the results. They know what they want and understand the difference between a site built on a website builder and a large multifunctional portal.

The content that we planned to create had to influence the studio's orders:

Directly - a representative of the target audience gets to the site from organic search, reads the post and immediately places an order using the form at the bottom of the page.
Indirectly, articles attract traffic for information queries, earn the trust of search engines, which leads to an increase in positions for commercial queries. Another option: a potential client follows a link from an informational article to a landing page with a description of the service and only then makes an order.

At the same time, it is important to comply with the condition that content marketing pays off the funds invested in it. Orders are good. But if there are very few of them (and there are a lot of articles), the strategy must be changed.

What has been done in a year and a half of work on promoting the website of the web studio with articles?

Content Volume

The first article was published on March 3, 2017, the last one at the moment is July 16, 2018. For all the time, I personally wrote 32 longreads with a total volume of 357,860 characters without spaces. Yes, I thought. When I was preparing to write a case, I reviewed all the blog posts and copied all my articles into a separate file (not all blog posts are my work, part of the content was created by the head of the studio, Igor Filipenko).

Here I want to point out something. Today, everyone is engaged in Internet marketing. Literally everything. Someone works all day, someone creates “selling unique content” when there is free time in the office at their main job, someone thinks that “you can do copywriting until I find something normal.” All these people who treat content marketing in the same way as handing out flyers on the street (no need to think much, but they pay), they are not able to lead long-term projects. They cannot and do not want to work for a long time, constantly, continuously, for a year and a half to study someone else's business and take care, first of all, about its promotion, and not about their own earnings.

I think that 18 months of work on one website and almost 360,000 signs for one client are good indicators that demonstrate the difference between those who just work part-time and real specialists who have been promoting on the Internet for years, protect their reputation and know how to achieve results.

What other content marketing work have I done?

I thought over and put down internal linking.
I took all the screenshots and selected pictures for the articles. I didn’t count the number of all the pictures, but I can say that in one post about landings there are as many as 29 illustrations (of which 2 are GIF animations that I created myself).
Some articles were published by the content manager, but most of the posts were posted on the site by me. The content manager might have missed something (a picture or a link). I wanted everything to be exactly the way I envisioned it. 100% of the pictures and links that I have prepared for a particular article must be on the site.
I also put links on sites for which I wrote guest posts or simply used for communication. I note that I was not paid for the links. I put them on not because I'm a saint, but because I have an ordinary human desire to see the results of my work. The higher these results, the more pleasant. It is important that I can demonstrate the effectiveness of my links (screenshot below). I doubt they brought even one studio client (although anything is possible). In this case, not customers are important, but a bonus to behavioral factors. It is also important that the links will stay on these sites for a very long time (and all the time they will bring targeted traffic to the studio's website). Note that the most appreciative readers came from Medium.com.

The most important part of the case: review of content

How articles were written and what results they brought

You can write a separate article about working on almost every post for web112: tell how the topic was chosen, how the semantics was collected, where the data came from, how the text was optimized, etc. I invested 2 or more days in writing, designing and publishing some longreads.

Once again, I can and want to advise the case that I published on web112.biz - there is a fairly detailed description of the work on the most popular posts.

Here I want to focus on relatively recent longreads that have already shown good results.

The volume of the article: 9970 characters without spaces.

Number of illustrations: 14

Number of keywords for which the post is optimized: 17 (below are some of them)

This and other illustrations with a lot of data are clickable. Click for a closer look.

As you can see, I collected the keys using SerpStat. It has been the most convenient SEO tool for me for 2 years now.

I was looking for materials for the article on the CIS and foreign resources. I have saved a file in Word with the main facts and theses on the topic, which I copied from various sources, because I considered them to one degree or another important. This file is 5 pages and 8 thousand characters long. I did not use all the information from there, but a lot came in handy.

I will note some of the most important sources with useful facts and figures:

A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google from moz.com
Analytical review of the Institute of Law Enforcement Problems "Legal services market in Russia: what the statistics say" (this is not an article, but a pdf-report that can be found in the public domain)
Analysis: which website is better for lawyers and law firms? from lextext.ru

Please note that among the keys that made it to the TOP, there are such important ones as “development of a legal website” and “creation of a website for a lawyer”.

Above is a screenshot of the issue for the Moscow region.

The volume of the article: 14325 characters without spaces.

Number of illustrations: 12

Number of keywords for which the post is optimized: 9

Some of the requests that brought (and still bring) potential customers to the web studio's website can be seen below.

Important details of creating a longread:

In preparation for writing this article, I created a simple WordPress site on a subdomain of one of my resources. I did this in order to provide the post with the most recent and relevant tips and screenshots. WordPress is a very convenient content management system, creating simple site with its help takes no more than an hour. However, I don't know many authors who know how to do and do what they write about. A good thoughtful rewrite of other people's instructions - yes. Writing a detailed manual from scratch, based solely on your own experience - in 99 cases out of 100 NO. I am very glad that the readers of the Web112 blog do not receive bare theory, but proven up-to-date advice from practice.
In the meta tags and in the text of this article, I used a deadly SEO weapon - the date. I've talked about this many times in my posts. speeches- in a huge number of niches, the date is a simple but effective way to collect additional traffic.

Volume: 12846 characters without spaces

Number of illustrations: 16 (of which 2 are GIF animations, which I also created to better demonstrate the advantages of certain sites - screenshots were not enough).

Number of keywords for which the post is optimized: 15

Some of the requests that brought (and still bring) potential customers to the web studio's website can be seen below.

An important nuance! Below you see beautiful (with a bulleted list and a picture) snippets in Yandex results with links to the post in question. I assure you, this is no accident. How did I do it? Everything is simple there. You have a link to the article: read, study, I think that you yourself will understand.

A few other useful facts about working on content

Last year (2017), an article about popular CMSs got the most traffic. Last but not least, this was due to the presence of the date in the text and meta tags. I wanted the longread to continue to bring readers in 2018, some of which were converted into customers. To do this, I changed the date in the meta tags and added an additional block where I told the latest data on content management systems. Thus, I not only adjusted to search engines, but also to users (I actually gave them information from 2018).

I did the same with an article about the structure of a selling landing page (changed the dates and added a fresh up-to-date block). What did it lead to? You will know very soon.

The results of web studio promotion using content marketing

Sales

The main result is that we (I remind you that the merit is not only mine, but also the head of the studio, who worked closely with me all this time) achieved the goal. There are more customers, and their orders paid off investments in content by about several times. Why about?

Because it is not always possible to say exactly what brought the client to the site and what motivated them to place an order. Sometimes this is obvious, as the client himself reports this:

Sometimes you can guess by indirect signs. We open Yandex.Metrica, we see that someone visited the site with the request “website development for a lawyer” and stayed there for 30 minutes. That same day, a call comes in: a businessman wants a cool resource for his law firm.

In any case, if we take into account only the orders of those clients who directly said that they applied to the studio because they liked this or that article, it turns out that content marketing brought orders worth more than 800 thousand rubles.

There are two important points here.

In the case, which is published on web112.biz, we are talking about orders in the amount of 200 thousand rubles. At the time of publication of that case, the amount was just that. You understand that a lot of time has passed since then, during which the content has been useful.
An order is not a net profit. This is not to say that content marketing brought the studio 800 thousand in income. Net profit is significantly lower.

Traffic and Other SEO Results

This is how I grew up search traffic since my start:

You can double-check with one of dozens of SEO tools. Unlike some, I do not hide the name of the site I worked on, because of the contract or because of the competitors, or because (insert a plausible excuse that allows you to PR without any risks). Although I understand that I probably made mistakes for which they will criticize.

Here’s how much targeted traffic the 5 most popular posts at the moment brought in:

In the first place is an article about CMS (which means that the “post refresh” trick worked).

In third place is an article about the structure of a selling landing page (and this once again means that the trick with “refreshing posts” worked).

I want to draw your attention to the fact that in the TOP 5 there is not a single post written by the head of the studio. It's not because he created bad content (Igor has published some very cool cases and written other useful articles). The fact is that (here I repeat) there is a noticeable difference between a person who simply writes well and a specialist who has been professionally engaged in content for more than a year.

It's funny, but in 6th place in terms of traffic is a post about website promotion using posts. I checked the output, hoping that we would surpass Texterra, but alas:

What else should be mentioned?

A few moments.

I wanted to fit a lot more data into the article. Still, I understand that if you add information for each keyword and attach any possible reports from Yandex.Metrica, Yandex.Webmaster, Search Console, SerpStat (and I can do this), almost no one will want to read the longread to the end. The case should be not only informative, but also interesting.
I repeat once again: I did not want to duplicate the facts from the case, which I published on the studio's website. If there is some information missing, look there. I think you'll find the missing links.
In 2017, for title images, we used pictures from a photo stock (for which, by the way, we paid) and screenshots from films. In 2018, after my active requests, a template for branded illustrations was created. I am extremely pleased with this fact. With them, the post attracts more attention (the number of bounces decreases) and inspires more confidence in the studio.

One and a half year work on the website of the web studio: conclusions

The first few months of implementing a content marketing strategy showed zero results. Not a single person from the search. But now, a year and a half later, it is clear that many posts have been driving traffic for more than a year and, apparently, will generate it for a long time to come. The results are not instant, but long-term and stable. Previously, after disabling contextual advertising, the influx of customers practically stopped. Now it is turned off, but customers still go.

Personally, I'm happy with the results. It's easy to do b2b content marketing in a competitive field like web development. Achieving results that can be laid out like this and proved with screenshots is many times more difficult. However, I succeeded. I think that the fact that I created SEO content for good studios. I knew for sure that no one was being deceived there, I knew for sure that web112's sites turned out to be of high quality (it seems not quite the right word, but I want to use it). I was sure that the studio would work for many more years (which means a lot can be done).

Update 2019: How Content Marketing Works 6 Months After Case Publishing

When I wrote this case in August 2018, I said that my longreads have been driving traffic for more than a year and I am sure that they will continue to bring traffic for a long time (and you don’t have to invest a penny in their promotion).

It's February 2019 now. Is my content marketing strategy working? Look at the screenshot below. There are the most traffic articles at the moment. These are the same longreads as six months ago.

As you can see, the content is still working. Without investments in advertising and links.

Hello everyone, my name is Stanislav Kungurov, I am 25 years old and I live in the city of Izhevsk.

In the past, I probably dealt, like many of you, with links. In particular, he sold links in guards (led a blog), then in sape, then in google and world, then he took up context. This path took me 5 years and gave me a lot of experience.

How it all began

In 2012, I found my first seo client and started doing client seo. Before that, I had experience in promoting only informational sites, but as it turned out, client sites are even easier to promote. At the same time, I was selling links in Gogetlinks, but over time, this income faded into the background.

My first client is a furniture factory that I found through a friend who bought furniture from them for his shop. As a result, we managed to get through to the director and offer them seo in exchange for a sofa. J) Then there was seo in exchange for visiting the sauna, in exchange for a bed and again for a sofa)). Sofas can be sold by the way on Avito.

Over time, my sites were banned, and there were more and more clients. Around the beginning of 2013, I practically stopped selling links, giving work to 100% outsourcing.

1 year of studio life

As I already said, the first year of the life of the studio "my studio" was in the amount of one person - me. But this did not stop me from promoting 5-10 client sites, leaving for meetings with clients in the office or in production. This makes it even more convenient for them.

Literally a year after the first client, I rented an office. I didn’t have a company name, I didn’t have an individual entrepreneur or LLC, I didn’t even have my own website. All calculations were carried out in cash, I entered all the results in excel.

2 years of studio life

In August 2013, I took a job in the office of an advertising agency, and thus moved from home to work in the office. It was the first important decision.

The first important decision is to move to work in the office, this increases productivity. I doubted for a long time, but now I do not regret it.

Registered IP. After that, we teamed up with the guys - they sold the context, and I sold seo. Rented a separate office. Six months later, I had my first employee - a SEO specialist, who helped me in various matters. It helped me to relieve myself a little.

Due to partners, I gained experience and was no longer afraid to sell my services expensively.

3 years of studio life

If earlier everything was not systematized, then by the 3rd year everything began to take on some meaning. I got an LLC, we raised prices to a level slightly below the average for the city, and began to improve the quality of services.

There was an accounting department, a second SEO specialist and a sales manager. We began to take orders for development of about 100 tr., and clients began to appear on seo with budgets of 10-20, or even 40 tr. per month. We began to study ways to attract customers, ways to retain them, I began to conduct financial planning (in order to pay salaries on time). We began to actively use the landing page to attract customers. Again raised prices to the market average or even slightly higher.

In general, something seemed to be serious, but at the same time, more severe problems began for everyone, for example, with salaries, accounts receivable, and so on. It's a little depressing. But if you take care of such problems in advance, then you can avoid them, I already know how.

Now there are many plans for the future for the development of the studio. I began to understand which channels bring the most profitable customers, and which customers eat up the maximum amount of time.

I briefly tried to tell about the life of our studio, now we have 4 people working, including me. By the standards of Izhevsk, we are a small studio, by the standards of the Russian Federation, we do not exist at all. The average studio revenue for seo is about 200 tr. per month is not enough. Our goal by the end of 2015 is to make 300 tr. per month, increase the average check.

4 Major decisions that I made and did not regret:

Move to the office from home, this is important.
Hire the next employee when his salary can be paid from the company's revenue without consequences.
Raise your prices. Constantly raise prices to reasonable limits, first study all your competitors in the city. We raised prices 2 times for new customers, first by 30%, then by 50%, and both times nothing changed.
Do financial planning. This is something monthly, only they are compiled at the beginning of the month. Helps not to get with ZP.

Top 5 mistakes I made:

Use the services of accountants for registration and reporting. When registering an individual entrepreneur, I got 70 pieces, only missing 1 sheet to the tax office. Let me remind you that the accountant would take 1000 rubles for this.
Don't take an expensive office. Take a convenient office so that it is convenient for employees to get to public transport.
Do not hire employees on the condition that they earn their salary. This applies to the sales department, when the company has no money, they hire employees in the hope that they will bring new customers in 1 month. Approximate adaptation in the company 1-2 months minimum (this is the experience of my partners).
Make contracts with everyone, even if the payment is small by 3-5 tr. Otherwise, it will be difficult to prove later that you owe something.
Always keep correspondence by mail or other messenger. Customers are illiterate in seo, so for them your information over the phone may not be remembered, and then you will not be able to show them what was agreed.

Conclusion

They also asked me to write about investments - there were none. All funds were taken from the profits, I served the first clients on my working computer. And so, in fact, you need a little investment - 1 working computer is about 10 tr, 1 workplace is 2.5 tr. per month + keycollector for SEOs 1.2 tr. Total 13,700 rubles per 1 employee in the first month. Was the post helpful?

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