Open a shawarma business. How to build a profitable business selling shawarma. Shawarma stall location

Nowadays, most people are constantly moving forward, and cannot spend much time on good nutrition. In the frantic pace of the modern big city, many of us have a bite to eat in a hurry, on the go. But the aroma of freshly prepared shawarma attracts more and more .... In addition to all this, there are those who simply cannot afford to eat in a cafe. These are students, schoolchildren, seasonal workers, etc. etc. Opening your own mini-cafe with shawarma production will not require huge financial investments from you. And this business will bring profit to you from the very first days of work. the most important thing in this business is to correctly choose a location with high traffic. And then it remains only to find a good cook and correctly select a valuable policy. This type of activity is a great start in the catering industry. Opening your own small stall with the preparation and sale of shawarma has a lot of advantages compared to opening a cafe or restaurant:

Small investment.
The probability of finding a good chef who will cook shawarma is much higher than finding a unique chef for a cafe or restaurant.
Easy registration procedure.
All checks in your stall will be much less frequent than in large restaurants and cafes.
Opportunity to scale your business.
The total amount of initial investment in this type of activity will be about 280,000 rubles.

And you can reach the break-even point in the first month of operation. The payback period is approximately five months. Monthly profit - 80,000 thousand rubles. the return on sales is 22 percent.

Description of the business, product or service

After reading this article, you will learn how to open shawarma. A business plan will be given here, where all possible costs will be taken into account. Shawarma (shawarma) is an oriental dish. It is prepared as follows: meat cooked on a special grill is chopped into small pieces. Then spicy herbs, fresh vegetables, sauce are added to it. Then the filling is tightly wrapped in a cake or pita bread. All ingredients are prepared by the chef in advance. For this reason, the preparation of the shawarma itself takes only 5-10 minutes. This dish is eaten hot without utensils.

The cost of a dish that has a unique and original taste, and quickly satisfies hunger, is approximately 100-180 rubles. This will depend on the filling included in the shawarma sauce. All of the above advantages make this dish the most popular fast food destination. A stall selling shawarma should be located in a place with high traffic. The area of the selected room should be about 10-15 square meters. meters. Currently, the market has a huge selection of stalls. For this reason, finding a suitable stall, just for you, will not be difficult.

Shawarma range:

mushroom,
chicken,
cheese,
meat,
dietary,
vegetarian.

For the opportunity to earn additional income, you can offer your customers related products: desserts, pastries, drinks.

Beverages:

Coffee.
Chilled juices.
Carbonated water, lemonade.

Other baked goods:

Pizza.
Samsa.
Sandwiches.
Hot dogs.
Desserts:
Chocolate bars.
Ice cream.
Milkshakes.

The stall's work schedule is as follows: from 9-00 to 21-00.

Description of the market

In this article, it is worth finding out how shawarma is profitable or not this event? The turnover of the catering market in our country over the past 2016-17 exceeded 1,200 billion rubles. This is what Rosstat data tells us. In addition, the increase in fast food is more noticeable: from May 2015 to May 2016, 409 new fast food restaurants were created in Russia. At the beginning of 2015, growth in this area was already 5.2 percent. In the region of our capital, in particular, it was able to excel chain Fast food. For individual networkers, the growth was ten percent, according to CBRE analysts. Based on this, the fast food area contains huge growth potential.

The target audience.

The main customers of establishments engaged in the preparation and sale of shawarma are the following groups of citizens:

Students.
Pupils.
Mid-level office workers and managers.
Representatives of various working professions (loaders, builders).
Street food and fast food lovers.

Sales and marketing.

Shawarma as a business idea is a great thing. But here it is worth acting wisely. The huge advantage of this type of activity is that you do not have to spend a large amount of money on an advertising campaign. You will just need to make a colorful advertisement that will be noticeable from afar. As part of the ongoing advertising campaign, in order to attract customers, you can arrange a festive opening of your mini-cafe with loud fun music, balloons, and free drinks. In addition, we advise you to register in well-known social networks. networks, hold a draw, inform your customers about the promotions. Periodically, you will need to deal with the distribution of flyers on nearby streets. The best advertisement for a shawarma stall is, of course, your satisfied customer, who was fed very tasty, and, moreover, also cheap. There are very simple rules that allow you to create competitive advantages, so that you can be well and profitably different from the owners of other stalls:

You need to cook and tasty, but also healthy. It is necessary to change the oil intended for frying more often, try to use only high-quality products, fresh vegetables.

Try to add variety to the range of products offered. It is necessary to introduce vegetarian shawarma on the menu for those people who do not eat meat products, or children's shawarma, so that small children can enjoy their favorite dish without harm to health.

The cook and part-time seller are required to serve customers in clean uniforms, and all ingredients used in the preparation of shawarma must be stored in closed and clean gastronorm containers. In addition, it is imperative to maintain cleanliness in such a way as not to be afraid of checking the auditor.

Never deceive your customers. Often, the owners of these street food eateries, not wanting to incur losses, try to sell the product, even if it cannot be classified as fresh. Such games with human health are very dangerous and can lead to serious and sad consequences.

Provide discount to wholesalers. For example, if a client buys five types of shawarma at once, then give the sixth one! Thus, it will be possible to encourage employees of nearby offices. Try to add pleasant bonuses to the shawarma sold, for example, chewing gum, or a serving of tea or coffee. Such small things will cost the owner quite inexpensively, and as for the customers themselves, they will be pleasantly surprised and will visit your cafe more than once.

Be sure to adhere to a reasonable pricing policy.

Production plan

Stage 1: Business registration.

If you are thinking about the question of how to open a shawarma, then find out what documents are needed in this matter. Let's talk about everything in order.

First, you should register as an individual entrepreneur (individual entrepreneur) and choose a specific form of taxation. Registering as an individual entrepreneur will allow you to sell food products, as well as non-alcoholic beverages. After you register and you are entered into the unified state register, you need to receive the following package of documents:

Permission to open a stall selling shawarma in the selected territory - as a rule, this permit is issued by Rospotrebnadzor. It deals only with sanitary and epidemiological issues.
Business Permit. Issued by the municipality.
Sanitary and epidemiological conclusion from Rospotrebnadzor. this document is issued according to your company's compliance with existing standards,
Sanitary and epidemiological standards, rules;
A document that acts as an annex to the conclusion of Rospotrebnadzor. it is called "Assortment list of manufactured products";
A special program of production control over compliance with the order of sanitary rules, and the implementation of mandatory sanitary and epidemiological measures in the sale and manufacture of catering products.
Agreement for the provision of dry cleaning and laundry services for washing staff uniforms.
Certificate of conformity of manufactured and sold products, according to the current regulatory documentation.
Agreement on the disinfection of air conditioning and ventilation systems.
Disinfection, deratization, disinfection agreement.
Contract for the export of solid waste (solid household waste), as well as organic waste.
Medical book for workers.

Stage 2: Location selection.

The best places to set up a shawarma stall:

The central part of the city (the ideal option would be to install a stall on one of the central squares, where it is crowded on weekdays and weekends).

The location of the stall next to the market, bazaar.

Near the institute, or other educational institutions, office buildings, and hospitals.

Room characteristics:

Availability of electricity and water supply.
The area of the room should be at least 10-15 square meters.
Insulated walls in the stall.

Stage 3: Search for suppliers.

In all cities, without exception, there are wholesale companies or food bases that specialize in the supply of food. You should choose one or more providers for yourself. This will help you minimize various force majeure events. For example, the main supplier dramatically inflates selling prices, or simply cannot provide your company with uninterrupted supply. Only after you secure the signing of business contracts, you can safely count on providing additional discounts to customers. You should buy often, but in small batches. Yes, it is worth noting that you will pay more for delivery, but you will save a lot on food storage. You do not need special systems designed for long-term storage, such as a vegetable box. This will help you ensure the freshness of your food. Most wholesalers have ready-made supply sets in their stock, or, in other words, they can completely take over equipping your stall with the necessary food products at a small cost.

Stage 4: Several activities.

So, the next step is to do the following:

Conducting an advertising campaign.
Selection of working personnel.
Carrying out repairs in the room.
Installation of the necessary equipment.
Purchase of furniture.
Carrying out an advertising company of the network according to the plan of annual promotions.
Ceremonial opening of the point.
The current work of the point.

Organizational structure

Basically, at the start of this business, the owner himself acts as the manager of the point. Staff: two salesmen/cooks. Opening hours: 2/2. in a stall selling shawarma, the chef can also play the role of a seller. But if there are a huge number of buyers, then in the future you can hire two people per shift. In this case, the seller will work, who will be able to serve the client and calculate the price, and also the cook.

The main requirements for the working staff:

Mandatory presence of a medical book;

Experience as a cook.
Diligence.
Honesty.
Friendliness.
Responsiveness.

The seller's salary should be calculated as follows: 10,000 rubles. Salary plus to this, bonus (0.08 revenue).

Financial plan

Investment costs for opening this type of activity will amount to approximately 280,700 rubles. The main item of expenditure is equipment. In the table below, we will describe it in detail by article. The sales plan according to the project will be provided in the following table. In the future, a gradual increase in sales volumes is predicted in the first four months of this project. Based on this, the baseline scenario considered here is more realistic. In addition, this project has a reserve for sales growth in case of excellent entry into the market. Monthly costs include both variable and incremental costs, which will depend on total sales. In the table below, we have provided your attention to the average monthly costs. The main cost item is the purchase of products. In our next table, we will present a detailed procurement plan. The total margin for shawarma is approximately 150 percent. And for desserts and other pastries - 100 percent. Drinks are fifty percent. For the first year of operation of the enterprise, the financial result will be presented in the table below. The net average income for the first year of operation of your company will be 91,000 rubles.

When planning for one year, we can safely distinguish the following economic indicators:
The average payback period is approximately 5 months.
The net discounted profit will be 555,900 rubles.
The discounted payback period is five months.
The yield index is 2.99.
The company's internal rate of return will be 199 percent.

Risk factors

Now you were able to learn how to open shawarma what you need for this. It is worth noting that this type of activity contains a number of disadvantages that you need to be aware of before you decide to open a shawarma stall:

Huge competition in this area. Trying to find a free niche is quite difficult, and staying in business and making it profitable is even more difficult. The point of sale of shawarma is a small business. And as we know, it is always very difficult for a small business to stay on the market.

Shawarma is made from perishable foodstuffs. It is necessary to carefully select and store products in order not to poison your customers.

Difficulty in recruiting staff. The most important task is to find an honest chef who will work quickly and efficiently.

Increasing the cost of products. None of us, alas, is 100% immune from price increases by suppliers. If you anticipate the risks, you can be prepared for all sorts of negative consequences and thus minimize soybean losses.

Watch the video

A kiosk selling shawarma is planned to be opened in an average settlement where 200,000 people live. The main factor affecting income is the location of the outlet. In this case, the best option would be a location near a public transport stop with a large passenger flow, a large shopping center, an educational institution or a large office center. By providing high quality services, you can earn a large number of regular customers, the number of which will constantly grow. To ensure constant demand and positive customer feedback, you must meet the following requirements:

Comply with sanitary standards in full.
Have a staff of friendly employees who inspire confidence in customers.
Maintain a smart pricing policy.
Work with several interchangeable suppliers.

Having decided on the priority tasks that need to be solved in order to take a stable position in the market, we will consider the difficulties that arise when operating a kiosk for the preparation and sale of shawarma:

Frequent inspections by the SES with large fines for violation.
The problem with the selection of suitable employees.
Great competition in the fast food market.

To overcome the first risk, it is necessary to monitor the work of employees on a daily basis, conduct briefings on compliance with sanitary standards, and introduce a system of fines and motivations to comply with the above standards. To solve the second problem, it is necessary, first of all, to plan a system of motivation for employees and provide for a salary not lower than the average for the city. To level the third problem, it is necessary to conduct a client-oriented policy and carry out promotions.

Registration

Form of activity: IP.

The most profitable option when operating a shawarma kiosk is: STS 15%, since most of the costs are the purchase of ingredients for the preparation of shawarma and other sold foods and drinks, wages and rent.

55.30 "Activity of restaurants and cafes" is selected as the main OKVED, additional - 52.63 "Other retail trade outside stores" and 15.81 "Production of bread and flour confectionery products of non-durable storage". A license for these activities is not required. It is planned to allocate 10 thousand rubles for registration.

Personnel search

For the operation of the kiosk, sellers with a sanitary book with experience in cooking and trade will be required. Stress-resistant, because you have to combine the functions of a cook and a seller and work in a fairly hot room. If you are located near educational institutions or office buildings, you will have to cope with large peak loads during breaks or lunch breaks at clients, so you need to work quickly. Employees will work according to schedule 2/2.

If there is a large outflow of customers to competing establishments, an additional employee will be hired for the shift.

Work with suppliers, control over the work of sellers will be carried out by the director. The accountant is hired to work remotely. You will also need a promoter distributing flyers.

Premises for rent

To ensure good demand, it is planned to rent a kiosk in the city center, in a place with a large crowd of people, not far from a public transport stop. An office is not required to operate a shawarma kiosk. 10 sq. will be enough. m of space for full-fledged work.

The cost of renting such a room is about 25 thousand rubles a month. It is planned to pay immediately for three months.

The premises must meet the following requirements:

Power supply.
The possibility of placing your own advertising on the facade.
The presence of a toilet.
Possibility of entrance of trucks of suppliers.

Purchase of equipment

To get started, you will need a grill, a cash register, a food refrigerator, an outdoor refrigerator for drinks, advertising signs and a pillar, and a uniform for employees.

This table shows the required equipment:

In total, the launch will require 258,000 rubles.

Business promotion

The main direction of promotion is assigned to the promoter, who distributes leaflets with information and the layout of the kiosk selling shawarma, promotions with tasting and discounts on certain days.

From online promotion, it is planned to create groups in the social networks VKontakte, Odnoklassniki, Instagram.

For the first three months, it is planned to spend 75,000 rubles on advertising, and then it is planned to allocate 10,000 rubles on advertising every month.

Cost calculation

On launch

This table shows the costs of starting a company:

The launch will be carried out entirely at the expense of the entrepreneur's own funds.

Monthly

How much does the business bring

This table shows the calculation of production in the peak (winter) period:

The tax base is:

272,000 - 237,000 = 35,000 rubles.

Subtract from it the cost of the UST and get: 35,000 - 27,300 = 7,700 rubles.

7,700 x 0.15 = 1,155 rubles will be the monthly tax.

The profit of the outlet will be:

35,000 - 1,155 = 33,845 rubles per month.

The profitability of the business is:

(33,845 / 237,000) x 100 = 14.28%.

This result can be considered quite good, given that relatively small investments of money are required to start a business. In addition, such profitability is not the limit for a kiosk for the preparation and sale of shawarma. Having earned a good reputation among customers, it is important to maintain a stable position among the offers in the fast food market, expanding the range and attracting new customers.

Next, we will calculate the payback period for investments in this business: 525,000 rubles invested at the beginning / 33,845 rubles of monthly profit = 15.51 months will be required for a full payback. But given the positive dynamics of revenue growth as people learn about this outlet, we can safely say that with a high probability the full payback will come earlier.

Business Outlook

Over time, it is possible to expand the range by selling hot dogs, hamburgers, french fries and making various deep-fried pastries. These actions will increase the number of customers, the average check and the popularity of the shawarma kiosk. Street fast food is very popular among people who value their time, but at the same time love to eat deliciously. And shawarma (or shawarma, as it is called in some regions) in this case is a very popular product that has been loved by various segments of the population for many years.

Eventually

Cooking and selling shawarma is a stable business that does not depend on the season. The popularity of this product in the fast food market is enough to help sell it. Only the point of sale of shawarma needs advertising. And the best advertising is reviews and recommendations from grateful customers, which are the key to a stable, high demand for manufactured and sold products.

Our business plan for a shawarma stall with calculations shows that high attendance can be ensured by observing the following points:

To have a staff of cooks-sellers who provide quality services.
Keep the kiosk selling shawarma clean, observing all sanitary standards.
Use only high-quality products for cooking shawarma.
Monitor the work of sellers through a video surveillance system to prevent theft of products and funds.

Despite fierce competition from foreign branded fast food outlets, shawarma is a relatively inexpensive and quick way to have a tasty snack, and is therefore rightfully very popular; it is highly likely that this trend will only increase over the years. So, it will be profitable to organize a tent for the production of shawarma.

Despite the fact that shawarma is considered an oriental dish, people in Russia love it very much and often buy it for a quick snack right on the street. Shawarma compares favorably with dishes served in fast food restaurants due to its cheapness, availability and excellent taste. That is why shawarma business is considered cost-effective and highly profitable - you will quickly recoup your investments and be able to open a whole network in your city.

The first step is to find out if there are competitors in your city and what services they offer. In large cities, shawarma is sold on every corner, and in small cities it may not be available at all. If there are already competitors, then find out what exactly they offer, the price level, the quality of customer service and the convenience of the location of the outlet.

Very little space is needed for a shawarma stall

You should also find out the average age of the population of your city. Such fast food is popular with schoolchildren, students and young people - older people rarely buy it.

Try to find the most advantageous places for the location of the stall. To organize the work you will need 5-8 square meters of territory-You can put a stall almost anywhere. But it is desirable to place it in crowded places. The best options are:

Next to the market.
Close to university or school.
At the entrance to the mall.
Close to office buildings.
At crossroads, key metro and public transport stations, in other places through passage.

Don't limit yourself to selling one type of shawarma - offer customers a choice. You can open a tent with shawarma and put a drink stand next to it - for sure, buyers will want to buy water from you to wash down their food.

Business organization

Usually, shawarma cooking points are located in ordinary stalls with a transparent facade. This is quite enough for a full-fledged work. In the kiosk itself, you will need to equip ventilation, a washstand and, ideally, a toilet. From the equipment you will need:

Special vertical electric grill with burner.
Refrigerator for food storage.
Table for cooking.
Knives and various utensils.
Showcase or vertical refrigerator for drinks (if necessary).
Cash register.

That's basically all you need to get started.

Note:never skimp on groceries. They must be fresh, with appropriate quality certificates. If your shawarma is not tasty, then sales will instantly fall.

To open you will need an electric grill, a display case and a set of dishes

Having developed, you will be able to start selling other fast food: hamburgers, hot dogs, pancakes, etc., for which you will have to purchase additional equipment.

Staff

Usually 2 people work in such stalls:

Cook.
The cashier is an auxiliary worker.

Before opening, you need to find a good chef who knows how to cook quickly and tasty. There is nothing difficult in this - you can learn in a couple of weeks. But the chef must be responsible, tidy and stress-resistant, as he works in front of the customers. The cashier usually accepts money, issues a ready order and does minor work around the stall.

Profitability of the stall

Let's look at what the opening of such a business will result in. Detailed shawarma business plan with calculations you can find on the Internet, here we will give approximate calculations.

Renting a stall costs about 35 thousand rubles a month.
The salary fund for 2 employees is 50 thousand rubles per month.
Equipment 70,000 rubles.
Advertising campaign - 15,000 (stall design, business cards, flyers).
Utilities - 5,000 rubles per month.
Purchase of groceries approximately 3,000 per day.

Additionally, you can purchase a refrigerated display case (30 thousand) and a coffee machine (up to 100,000).

The main thing is to find a good, responsible chef

Here, actually, and all expenses. In total, you will need about 170,000 rubles (or 300,000 in the maximum case) to open.

Now the income side. One shawarma costs an average of 120 rubles. During a working day in a good place, the stall sells about 150 units of fast food. Along the way, drinks, tea, coffee are sold. In total, per day, taking into account the purchase of products, you receive at least 15,000 rubles of net profit, or 450,000 per month. Subtract from this the mandatory monthly payments and get a net profit of 350 thousand rubles. This means that all investments you make will pay off in just one month. But in practice, they usually pay off in 2-3: there may be few clients in the first month. Therefore, be sure to invest in advertising, make high-quality and tasty food, arrange various promotions and offers for regular customers.

How to open

We have already dealt with the organization and profitability of the business, so let's look at what documents are needed to open a shawarma in your city.

The first step is to come to the local tax office and register as an individual entrepreneur. The procedure itself usually takes approximately 4-5 business days. After that, you sign a contract for renting a stall, install your equipment in it and apply to the sanitary and epidemiological station and fire inspection for permission. Usually this process takes 2-3 weeks (in some cases more than a month). In parallel with the issuance of permits, you can launch an advertising campaign and distribute flyers in the area of interest to you. Then you hire a cook, stock up on groceries, and open up.

Marketing

In most cases, you will have to face competition, so you should learn marketing techniques and put them into practice even before opening. Consider, how to open a shawarma stall as a business, if you are not alone in the market.

First of all, make your stall beautiful and cooking delicious. Passers-by should see how the chef fries the meat and cuts it - it whets the appetite, makes a person come up and try delicious food.
Never skimp on groceries. If they start to deteriorate, dispose of them, and do not try to sell them. A person will never come back to you if at least once he doesn’t like something. In small towns, word of mouth works well - if you sell rot, then there will be no more customers.
Allocate money for advertising. Make yourself a beautiful sign and a noticeable menu showing all the services and prices. Order flyers and business cards and hand them out to customers.
Arrange promotions for regular customers by selling them food at a discount or simply giving portions.

Shawarma is a delicious and nutritious fast food dish.

In a word, you need to stand out. Study your competitors, think about what they are doing wrong or what you could improve in their work. Apply this knowledge to yourself and your business will flourish.

prospects

Due to low investment and high profitability, this business can grow rapidly. In just 3 months after the start of the first kiosk, you can open a second one, and then after another 2 months, a third one. In just a year, with the right approach, you can open 6-7 stalls - with each new one, your costs will decrease.

Here, in principle, all the information about how to open shawarma and what you need for this. The most difficult thing in this process is to get permission from the health station and the fire department - your stall must have an exhaust hood, alarm, water (cooler) and food certificates. Do not save - all investments will pay off as quickly as possible!

In contact with

The business of preparing and selling shawarma is very popular today among aspiring entrepreneurs. No wonder - all the costs of opening a business, due to the high demand for "fast" food, pay off pretty quickly. And even despite the high level of competition in this niche, everyone can build a profitable business. Start with drafting - the price of shawarma equipment should be taken into account, the right place for sale should be chosen, and a development strategy should be thought out.

How to open a shawarma from scratch? What will an entrepreneur have to take care of so that the business eventually begins to bring consistently high profits?

Our business valuation:

Starting investments - from 120,000 rubles.

Market saturation is high.

The complexity of starting a business is 7/10.

Choosing a business format

The choice of the direction of business is the first thing a businessman should think about. All further steps - search, premises, purchase of equipment, marketing policy - will depend on the format of the fast food establishment.

Shawarma production as a business, you can run in a mobile or stationary stall, as well as indoors. Each option has its own advantages and disadvantages:

Separate room. In this case, you will have to prepare numerous documents and obtain permits from Rospotrebnadzor, SES and Fire Supervision - the selected premises will be carefully checked by supervisory authorities for compliance with all rules and regulations. This option, in terms of business registration, is somewhat more complicated. On the other hand, you can place your establishment in the pavilion of the shopping center, where there is a lot of traffic. The key to success is a room in a crowded place.
Stationary stall. There will be few checks when opening a “street” business - you only notify the supervisory services about the start of work. And Rospotrebnadzor and SES can conduct an audit only after a year or on a specific customer complaint. But here problems of another plan may arise - in order to put a kiosk for shawarma on the street, it will be necessary to rent a land plot from the city administration. As a rule, the rent for the land is less than the rent of a pavilion in a shopping center - the benefits from street trading can be quite significant.
Mobile stall. Shawarma on wheels will require registration of the van with the traffic police, because it, in fact, remains a vehicle. Such a business will have an important advantage when compared with other formats - you will be able to change the location of the trade at least every day, choosing a more profitable point of sale. It is better to start opening a shawarma shop on wheels with a rented van - not much initial investment is required.

Consider opening a franchise shawarma point - there are enough offers on the market. The options are - Uncle Doner, Lunch Express, FOODmix. But in some cases, the business organization system for the franchising system will require larger investments - you pay for the use of the brand and the comprehensive assistance of specialists when opening a retail outlet. A franchise of a shawarma stand or a full-fledged fast food establishment, if you choose a brand known to consumers, can bring a lot of profit.

We do business right

To save on initial costs, register a business as an individual entrepreneur - for a mobile or stationary stall selling shawarma or kebabs, this is quite enough.

After registering the business with the tax office, you notify Rospotrebnadzor, the fire service, the SES about the start of your activity - government agencies, if necessary, conduct inspections. If no violations are found, the shawarma tent can begin its work. Sometimes the process of obtaining all the necessary permits drags on for many months. Therefore, it is better to start collecting all the papers in advance in order to have time to open a stall for the spring-summer season.

Choose the location of the outlet

Income when doing business will directly depend on which place you choose to conduct sales.

The main rule is that the place should be crowded. Evaluate several options before entering into a lease agreement with the owner of the pavilion or land - it is important to take into account the level of competition. It’s great if there are no outlets nearby that offer the same products - then the shawarma business will bring more profit. Can't find such a place? Then you will have to stand out from your competitors in some way - lower prices, a bright sign, noticeable from afar.

How much money you will give for a rented area in a shopping center or for a land plot on the street will depend on the “demand” of the place - the closer to the city center, the higher the monthly fee will be.

Choosing equipment for the manufacture and sale of shawarma

The business plan for opening shawarma necessarily includes the cost of purchasing equipment - in fact, this is the main expense item. It is better not to save on the purchase of devices - the quality of the finished product will depend on them. If your goal is to meet the minimum amount when opening a business, consider purchasing used appliances.

You will need to buy the following basic equipment for making shawarma:

grill,
industrial cutter,
immersion blender for making sauces,
refrigerator,
tables,
an oven for heating (contact grill or conventional microwave) ready meals.

The most "main" apparatus for the production of shawarma is a grill. Approach his choice with all responsibility.

The equipment is a cabinet made of stainless steel with a certain type of heating element. Depending on the specific model, the shawarma machine can be supplemented with auxiliary elements - a tray for collecting dripping fat, a set of skewers, gastronorm containers, coasters. The device works from a network or gas.

The first option, despite the significant waste of electricity, is most common among the owners of establishments for the manufacture and sale of shawarma. When you open a mobile stall, you can buy a gas-type shawarma machine - you will need to purchase a bottle of liquefied gas. But its operation requires compliance with fire safety - inspections by supervisory authorities cannot be avoided.

When choosing a grill, be guided by its following technological characteristics - performance, capacity, type of heating, the presence of a drive for rotating skewers. At first, you can buy equipment cheaper - with little power. And when the shawarma bar becomes popular and attracts large flows of customers, you can “modernize” the technical equipment.

And what is needed if an entrepreneur plans to offer customers not only shawarma and kebabs? Everything will depend on the specific range of dishes. You may need the following equipment - deep fryer, pancake oven, waffle iron, smoothie blender.

Buying equipment for the production of shawarma is quite realistic for 50,000-70,000 rubles. But these will not be devices of the highest power. A complete set of equipment will require more significant costs - at least 100,000 rubles.

We hire staff and study the technology of cooking shawarma

The production of shawarma is a simple process. Many cooks own the technology. To sell a quality product, try to find a real professional - deliciously prepared dishes will attract customers to your stall.

A prerequisite is that employees have sanitary books! It’s better not to take risks here - at the first check of the institution by the sanitary services, you will receive a fine.

You will need to regularly purchase fresh raw materials for making shawarma - chicken, pork, pita bread, carrots, cabbage, tomatoes, cucumbers, onions, mayonnaise, ketchup. A complete list of necessary products will depend on the developed menu and the recipe for preparing the main dish. Initially, shawarma was a Turkish flatbread stuffed with beef, pork or lamb, vegetables. In our country, almost every shawarma shop uses thin pita bread for cooking.

In general, the shawarma preparation technology looks like this:

The meat is cut into thin pieces and strung on a vertical skewer in the grill.
The meat is cut into small pieces as it cooks.
This is followed by the “packaging” of shawarma - vegetables, meat, sauce are placed on pita bread, which is then wrapped.
Ready-made shawarma can be additionally fried.

Take care of ordering branded bags and paper packaging - this is how you stand out from your competitors.

Selling shawarma will bring high profits if you start offering customers delicious dishes made from quality products.

We calculate the possible profit from doing business

How to open a shawarma stall, we figured it out. And how much will a stall selling “fast” food bring profit?

When the business pays off will depend on the investment made. To open a point of sale, you will need the following amount:

Registration of a business - from 10,000 rubles.

Purchase of a cash register - from 5000 rubles.
Purchase of equipment - from 50,000 rubles.
Purchase of products, packaging for the first month of work - from 30,000 rubles.
Rent of premises or land for the first month - from 20,000 rubles.

Average estimates show that it will take at least 120,000 rubles to open a small stall for the manufacture and sale of shawarma. To offer customers other dishes, more costs are needed - up to 300,000 rubles.

Before you open shawarma, consider the prices for dishes. On average, shawarma costs around 100 rubles. In an hour of work with good traffic, it is realistic to sell up to 20 ready-made dishes. If the outlet will work for 12 hours, you can earn up to 24,000 rubles per shift. Income will be greater when selling related products - juices, lemonades, pies, kebabs.

open shawarma the task is not easy, it takes a lot of strength, but no one said it would be easy. The documentation is the most important:

Permissions.
Documents for trade from the sanitary-epidemiological and fire services.
A document that confirms the assortment.
Product quality certificates.

In order to open a shawarma, purchase a pavilion, or other structure, but for this, contact the local authorities for appropriate recommendations. Develop a menu concept, then it will be clear what kind of gradients, and how much is needed for normal operation. Buy already pickled raw materials, but keep it for a long time, it will deteriorate, especially in summer, immediately prepare a dish from it. If you know what the turnover is, then it will be easier to arrange supplies. It is best to buy and pickle it yourself, but not all at once, in parts, depending on the number of customers. There are different structures in which food is sold.

Advantages of stalls in trade:

Detached building.
Lease of land from the administration.
The check will be only after a year, or if a complaint has come against you.
If you register a stall on wheels, this is a vehicle.

Decide where the product will be sold. The wrong choice of location will lead to collapse. Before concluding the contract, ask to see the contract with the city authorities.

The cost of equipment depends on the country of manufacture, foreign equipment is more expensive, ours is much less. Having agreed with suppliers, having received all the permits, putting up a stall - recruit workers. Check the chef's work, try the dishes, and only then, make a discovery, invite customers.

What do you need to open a shawarma

To start selling shawarma, finances are required. In order to understand whether you should take a loan, and how much capital you need, calculate approximately on paper how much and what you need. Nobody can answer exactly how much money it will take to open a shawarma, because it all depends on the city of sale, competition, where you will place sales and many other factors.

Money to open a stall with shawarma can be received:

Take a bank loan. When signing the contract, read it very carefully, if you know a lawyer, call him with you.
Investment. Finding an investor who will invest is not easy. An excellent business partner.
State aid.

You, as the owner, must understand what will be placed in the stall or kiosk, how the kitchen will work, how the equipment works, observe the work of the sellers and the cook, whether they are doing everything right, whether they violate the technological process, whether they follow safety precautions. For a novice businessman, it is important to understand what kind of design it will be. It is best to choose a place where there are many educational institutions, business centers.

When thinking about opening a shawarma, make sure that you can, for example, put tables in the summer, near the stall for convenience in the summer, and if you work in the winter, the room should be prepared for this.

A more important component for any business is new customers. Shawarma is the food that people most often buy for a snack, or to feast on. A good option would be to make a website for your products so that your customers can learn about it, get acquainted with the range. You don't need a lot of staff, a few chefs and an accountant will suffice.

For normal operation, purchase equipment:
Grill on which meat is fried.
Refrigerator for food storage.
Work surface for the seller;
Sink with washbasin.
Cash register.
Microwave.
Cabinets for inventory storage.

Connect your business premises to electricity and water supply.

Do you eat shawarma, but you don't like where it is prepared, in what conditions, and where it is sold? There is only one way out - start cooking shawarma yourself. So you will be able to control the whole process, you will monitor the quality of products, you will select a team of chefs, you will be confident in the products you sell.

Do you want to sell shawarma? This product is tasty if prepared from fresh ingredients in new equipment and in premises that comply with safety regulations. To open shawarma, draw up a rough plan for the implementation of your project. You have a clear understanding of where you will produce the product, who will be your customers.

To identify your competitors, you can simply walk near metro stations and see how it is prepared. There it is not always done well, and in violation of all possible norms. Shawarma or shawarma is a sought-after product that came to us from the Middle East. Quite inconspicuously, beef with vegetables, rolled into a flatbread, began to be in demand. The secret of success is tasty, comfortable and possible to eat on the go.

For the dish, choose only fresh pita bread. If it's not fresh, it's no longer good. It will explode and burst. By the way, in order for it to stay longer, as it turned out, it must be frozen! Before cooking, take it out of the freezer and put it in the refrigerator so that it thaws there. The sauce makes a lot of sense. Naturally, mayonnaise is used, or ketchup. But if you have time, make your own sauces.

For cooking, 2 sauces are used - snow-white garlic and spicy scarlet. Properly wrap the filling then the shawarma will not fall apart! Spread the pita leaf, moisten a little with a little water and lemon juice. In the middle, grease with snow-white sauce, put vegetables on top. Pour over the sauce and lay out the meat. Top everything with ketchup. At the beginning, overlap the filling with short edges, and then roll it up like a roll. If the shawarma has cooled down, then do not heat it up, it will flow and unstick. Heat in a skillet without oil.

Open shawarma, if you really want to make a business on this and make a profit, you will have to delve into all the processes. Let's look at how to prepare shawarma. From the very beginning it was called "shawarma". It was prepared exclusively from calf and lamb meat, but the Turks added chicken to the traditional recipe. The main ingredients are meat with spices. It is prepared on special equipment that rotates.

The meat is marinated and overlapped on a needle for frying. The tastiest thing is shawarma cooked on coals. Take the meat from the hip part, sprinkle it with spices, marinate for several hours. The main spice is turmeric and paprika, you can add cardamom, pepper or curry. This is a dish that is popular in our country.

The main dish should be tasty because the profitability of the business depends on it. You can diversify the list of dishes by making it with different flavors, from different types of meat seasoned with different flavors at the request of the client. Buy only fresh meat that will not stay in the refrigerator for a long time, but will immediately go for cooking.

Equipment for making shawarma:

Electric grill.
Refrigerator for storing meat.
Microwave.
Burner for your grill.

What you need to open shawarma

Open a shawarma stall at first glance it is simple, but the most difficult thing is to get permission from the fire, sanitary, tax services. The most important document for opening is permits from the sanitary and epidemiological service and fire safety. At the end of the check, start purchasing equipment and recruiting personnel.

First, find a good spot. The main mistake of most businessmen is to find or pay money for renting an area in a business center or other premises. The disadvantages of this approach are the high cost of rent, you will need to obtain permission from the employees of the SES and the fire department. It is best to install a stall on a land plot, rent it, or buy a mobile structure, it is much more profitable and cheaper.

Next, you draw up a range of products, a list of raw materials, and plan out processes. Make the filling different, so you will have a wide variety. There are many options for filling. You can buy meat and cut and marinate it yourself, it will be much more profitable and cheaper. You need to buy a refrigerator, or a refrigerator, a grill, kitchen utensils, a microwave.
The production of the product should be done by a cook who loves to do it, because tasty is the key to good sales.

The preparation technology includes the following steps:

Slice the meat thinly.

Thread over the skewer.

Cut meat into small pieces.

Put all the ingredients on the pita bread.

Fry everything in oil.

Sell the product in branded packages. This will be very convenient for both you and your customers.

How much does it cost to open a shawarma

Starting your own business project requires a capital investment. The initial cost of investment depends on where you will open the sale of shawarma, how long the registration will take, whether you will pay for the leased land, what equipment you buy, and many other nuances.

Advantages:

Small investment to get started.
Find a shawarma chef.
Easy registration.

Flaws:

Big competition.
Products are prepared from perishable products.

Features of opening a stall with shawarma

For lovers of oriental cuisine, the opening of a stall selling shawarma is a real holiday. But, they will buy a product from you only if it is made from fresh meat and is very tasty.

A feature of the development of such a business is the time spent on paperwork. Good location, delicious shawarma and reasonable price are the main components of success.

To be successful in business, you need:

Selected location
Excellent service.
For success:
Quality products.
Diverse assortment.
Purity.
Conscientiousness.
Discounts.
Good prices.

The main feature of trade is the success of the business, which depends on the flow of people.

Shawarma business plan

Shawarma business plan- this is a clear understanding of how much money and what will go. Approximate time to launch such a project is 3 months. To speed up the time, you can hire a lawyer who will deal with the issuance of permits from the authorities. It will take you 2 months to buy a stall, rent land and invite staff.

This document describes:

Targets and goals.
Brief summary of the entire document.
An analysis of the market for services for the sale of shawarma can be characterized both by city and by country.

Highlight your competitors, it is also desirable to make a brief description of their negative aspects in the work, how and with what they attract buyers, due to what. To do this, it is advisable to look into some of them, eat, see how the chef works, evaluate how shawarma is made, view the menu, mark important dishes for yourself.

It will be very good to ask a question when ordering: what would you recommend me, or with what filling do you have the most delicious shawarma, how long does it take to cook it. The most important factor when buying is whether the seller has change.

Development strategy:

Shawarma price. Calculate the approximate cost of products with different fillings. Make it a little lower than in other places.
Product.

Make a menu, add variety to it. In addition to the main one - shawarma, sell juices, mineral water, soft drinks, so you will have more customers. For example, while the buyer is waiting for the order, give him a questionnaire, where there will be a number of questions:

You like our products.
For you to add to the range.
With what fillings would you like to try shawarma.
The location of our stall suits you.
Where would you like our stall to open again.
Would it be convenient for you if we sat down and launched a shawarma delivery.
By asking such questions, you can identify the needs of customers, make the business work according to the needs of your customers.

Sales. Set the working hours and days off, if any. How many people do you need to work.
Advertising. How will you inform existing and potential consumers of products about your new products, promotions, etc. This is very economical, because when you open such a business, you do not need to do an advertising campaign. The client will make it himself, coming for shawarma next time. If you want to use advertising methods, then here are the main ones:

a) Distribution of flyers.
b) Group in social networks, filling it with information, holding draws.
Make financial calculations (the cost of rent, equipment, staff salaries, paperwork costs, as well as an approximate price calculation, advertising costs).

Stages of implementing a shawarma business plan:

Register businesses and obtain permits.
Rent a stall.
Purchase equipment and furniture.
Recruit staff.
Open a stall.

Stages of a business plan for opening a shawarma:

Registering your business

You need to register as a private entrepreneur and think about which taxation system is better to choose. You can also purge soft drinks and more food. You will be entered into a single register and registered.

Place for sale

To sell shawarma, you can buy a ready-made stall and put it up, or pay for an existing one. The second option is much easier, because you do not need permission from the local authority, the owner already has it.

Permissions

Choose the city center.
Near educational institutions.
Close to markets and bazaars.
In the vicinity of parks, and places of entertainment for a large number of peoples

Equipment

Delicious shawarma requires quality equipment.

Grill. A gas grill is more economical, but it requires a permit from the gas service to use it. It is also recommended to use electric.
Grill burners
Refrigerator. It is mandatory, because without it you will not receive permission from the SES.

Recruitment

In order to determine what kind of staff you need, first determine the schedule for their work. Staff for selling shawarma:

Cook.
Seller (1-2).
Accountant.
Cleaning woman.

For all employees, issue sanitary books, inspect safety precautions. Friendly service is a guarantee of good work and a positive image.

An important factor is the appearance of the stall, or kiosk. They can be very comfortable and functional. The sign should be visible from all sides, while making sure that it does not look too defiant. It will be warm in winter and not hot in summer. The cost of a shopping kiosk is significantly less than building your own store.

You can also buy a trading stall, and it will be delivered to the site immediately, or you can develop an individual project, then this will take time. The cost is less than you would rebuild. Depending on the size of the building, the total area and internal content. According to its functional purpose, it can be mobile and stationary. By type of outer skin and metal frame.

The price may vary. Stall - a building that consists mainly of 1 floor, and everything you need is inside: a kitchen, a restroom, a pantry, etc. The cost depends on many factors, mainly the materials that are used and the internal fullness. You can see the approximate cost on the websites of companies. The area, the complexity of the design, all this affects the price. The standard size of the structure does not change and, accordingly, the price of different companies is almost the same.

For the sale of shawarma, the price of an ordinary stall will be much less than if you order it to work in the winter, because then the cost will depend on whether heating is carried out there, whether it is insulated.

Practicality, durability and versatility of use, comfort, due to this they have a long period of operation. Production time is at least two weeks, it all depends on the area, number of windows, design. It can be placed in a small area, and at the same time it is comfortable to work in it.

An excellent option is a pavilion for trade. It also sells shawarma. Setting up a pre-purchased space is much more profitable than renting square meters in a shopping center. When developing a model, we can choose the size, wall thickness, color, insulation. The most important thing in the construction process is to make the conditions for working personnel comfortable.

When choosing a shawarma stall, pay attention to companies that have their own production. A company that is reliable regardless of its contractors. He will never have problems with materials, and the order is made within the specified time. The main leaving will be a huge choice and an individual approach to the client.

Stalls are standard in size, it takes from several days to a week or two to make them. Inside there is thermal insulation, the walls are upholstered with clapboard, a moisture-resistant floor and electrical wiring. Considering all these nuances, you can safely purchase premises, sell your products every year, regardless of weather conditions, whether it be frost, wind, or heat.

business shawarma- it's very popular now. The investments made are repaid due to the highest demand. The high degree of competition at this stage provides the key to generating revenue. A plan in which you include the costs of all items.