How to open a children's development center from scratch. Is it profitable to open a children's developing center? Where to take the materials

Approximate data:

Monthly income - 540,000 rubles.
Net profit - 113,730 rubles.
Initial costs - 80,800 rubles.
Payback - from 1 month (individually).

This business plan, like all others in the section, contains average prices that may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make a detailed business plan for a small children's educational center with calculations.

Service description

This business plan provides information regarding the opening of its own developing center for children. It hosts classes for children of preschool and school age. At the same time, the center has not one orientation, but a few that helps to cover most of the population. The entrepreneur is at the same time also director (manager) of his center. The organization does not position itself as a kindergarten, that is, children are not located in the walls of the organization without parents longer than 3 hours, which allows not to introduce into the staff of cooks and nurse.

Market analysis

Today, young parents pay more attention to the development of their children. The approach of kindergartens of them if it is satisfied, then only partially. Therefore, many parents are trying to find some alternative, get extra opportunities from outside. Someone resorts to the use of nanny and tutors. But both of these ways are very expensive.

In addition, for children at any age it is very important to communicate with their peers. This makes it possible to pass the socialization process. The child in the team begins to associate himself with society, look for himself a suitable place for himself. That is why it is very important to give your child the opportunity to communicate.

Today, this problem is more than ever. After all, modern children love soapped gadgets, toys. Many of them forget about how nice to play with their peers in the sandbox.

This is the first argument in favor of the developing center, but not the only one.

In addition, in such center, the child can develop immediately in several directions. For example, engage in drawing, modeling, vocals, the development of shallow motility and other things. That is, parents, reducing their child in such an institution, will know which abilities are developing. Moreover, and choose their adults will be able to independently, based on the features and desires of their children.

According to statistics, children aged 6 months have enjoyed the services of developing centers.

American scientists, studying the Russian market of educational centers, found out that even during the crisis, this industry will grow.

Today in Russia there are more than 2 thousand private children's clubs and mini-gardens. Annually records their number. And this is despite the fact that the state pays more attention to the opening of new kindergartens. All this, because such developing centers are not deputy kindergartens, but on the contrary, complement them.

Today there are 3 types of players in this field:

Large franchise chains which have a large number of points, and, consequently, and widely known.
Middle Size Networks . Such players own 5-10 small clubs located in one region, as a rule. They also enjoy a positive reputation and demand in concrete terrain.
Small local players who have 1-2 objects. They are heavier than everyone else to compete in the market.

This type of business is not high. The fact is that it is very dependent on three factors:

rental costs;
wages of workers;
the cost of the services provided.

Do not be sprayed immediately to all kinds of activities. We, to reduce costs, refused to leisure and the concept of a mini-garden. Therefore, you can think about the sublease of the room. For example, with a private kindergarten, which does not work in the evening, or school on the official contract. It will be a great opportunity to save on rental.

Potential consumers: these are active and independent parents under the age of 35, paying attention to the upbringing of their own children. If we talk about social status, then it must be said that most often it will be people with an average wealth and above average.

At the end of the analysis, I would like to bring data on why people refuse to use the services of children's educational centers.

SWOT analysis

Before opening its own developing center for children, it is necessary to carry out a thorough analysis of internal and external factors. Many of them can cause failures. To protect yourself, it is necessary to study the peculiarities of the market of this type of service, its region.

External factors can be attributed to:

Capabilities:

Providing a wide range of services.
Opportunities to expand their own business.
Work in the "useful" sector of the economy.
Ability to attract investors to develop their own business.
Wide opportunities to attract customers.
Support from the state.
The possibility of obtaining subsidies to open and develop its own production.
Lack of bureaucratization in this field of economy.
The increase in demand even during the economic downturn in the country.
Low financial barriers to market entry (almost no them).
Easy in paperwork.
The lack of the need to obtain a license (just for our type of developing center).
Strict room requirements and personnel in terms of ensuring the safety of the life and health of children.

Threats:

High level competition.
Changes in legislation, as a result of which the work of the Center may suspend.
Reducing the income level of the population and as a result, decline in demand for services provided.

Do not underestimate and internal factors. Sometimes they play a decisive role, and everything is almost impossible to change everything. Therefore, it is necessary to analyze the activities of its developing center. So, internal factors include:

Strengths:

It is possible to expand the business, adding new services.
The choice is favorable for the work of the territory in terms of competition.
The location of the Center on the School territory allows you to attract many parents by means of a sarafined radio and placement of advertising in the school walls.
The possibility of establishing cooperation with school teachers.
The possibility of increasing the cost.
Availability of experience with children from teachers.
The presence of courses that improve the qualifications of employees in the center of teachers.
The ability to reduce constant costs.
The ability to attract parents whose children go to school where classes will be held.
No need for repair.
No need to purchase furniture.

Weak sides:

High responsibility for children.
Maybe the lack of personnel motivation.
The need to search for staff.
Lack of own customer base.
Lack of work with children.

Assessment of opportunities

So, as already mentioned above, classes will be held on the school territory after lessons. This makes it possible to seriously save on renting, repairing the premises, because classes correspond to all Sanpins. In addition, you can agree on holding classes with teachers who have extensive experience with children.

When choosing a school, it is important:

so that the institution does not work in the second shift;
for location to be successful (it is better to choose the city center).

In addition, parents will be with great confidence refer to classes conducted in the educational institution.

So, our institution will work according to the following schedule:

TOTAL: 28 hours a week; 120 hours per month.

To conduct classes, we will rent 2 rooms, each of which will take classes in groups of 8-15 people.

Organizational and legal aspects

. We pay state duty in the amount of 800 rubles. OKVED codes can be:

92.51 - Organization of club type institutions;
93.05 - Personal services.

You can use ENVD or. In the second case, two options are possible - UPN "Revenues" of 6% or USN "Revenues minus costs" 6-15% (the rate is determined depending on the region).
In accordance with the Decree of the Government of the Russian Federation of 03/16/2011 N 174 "On approval of the Regulations on the licensing of educational activities":

"Educational activities carried out by conducting one-time practices of various types (including lectures, internships, seminars) and not accompanied by the final certification and issuance of documents on education, the content and education of students and pupils carried out without the implementation of educational programs, as well as individual Labor pedagogical activity not subject to licensing».

Consequently, we do not need a license.

Receive permits to the room also do not have to - the school regularly undergoes similar checks. However, during the school year, Rospotrebnadzor may conduct planned inspections that should be informed of the school management.
What is important, and contracts for garbage removal, deratization and others do not have to conclude, because they are all concluded between the school and organizations.
It is worth taking care of renting the premises and to store the necessary accessories for work.
Teachers can not be taken on the employment record (because they probably have the main place of work), but under the contract. Therefore, it is necessary to take care of the preparation of such a contract and job descriptions.
It is necessary to develop and contracts with parents whose children will attend establishment. It is better to put payment receipts to them to transfer money. Therefore, better. Yes, and with the school will be calculated by it.
In essence, the CCM will not need.
Do not forget to take care of the presence of a small office for finding the administrator there. It can be quite small and in any of the neighborhoods of the city. After all, the main task will be receiving calls, registration of documentation. If necessary, he will travel to an educational institution.
Do not forget about the presence of medical books in all employees and timely passage of medical examinations.

Marketing Plan

After we decided on the subject party, you need to think about how to promote your own center. To the most efficient include:

Creation and promotion of your own website with parallel maintenance of your own group on social network. At the same time, it is possible to use contextual advertising to promote.
Placing information in the school walls. And, as a rule, it is possible to do this completely free. It is worth looking into neighboring institutions - schools, kindergartens.
Split ads on nearby houses. After all, it is important for parents that the place of classes is not very far from home.
Placing information in local newspapers. Moreover, not only advertising can be placed, but also information about working teachers used by methods, results.
Placing information on all sorts of thematic forums of the city, bulletin boards.

It should be noted that the "Sarafan Radio" will play a huge role, because mammies like to share information with each other.

You should not neglect the campaigns at nearby kindergartens - it is better to learn about the planned meetings in advance and come at the right moment in the right place.

Calculation of predicted income

Please note that these are averages. It should be borne in mind that at the beginning the number of children will be significantly less. Summer classes may not be altogether. Be sure to take into account this when calculating your business plan.

Production plan

So, repair does not have to make an entrepreneur, as well as buying furniture. It remains only to register as a private entrepreneur, hire workers and purchase the necessary methodical material. You can include various notebooks, recipe. If we are talking about drawing classes, you will need consumables for teachers.

As for wages. Teachers are better to establish a piecework wage to motivate them to attract children to the center and conducting high-quality classes.

The administrator can also be established wages as a% of the total income so that it actively worked with the group and sites of the children's center. Conducting meetings, too, you can entrust him or this can also do the entrepreneur. It will work 5 days a week.

The salary will be as follows:

Teachers (10 people) - 50% of the revenue of the conducted classes, including taxes. Total: 270,000 rubles at all. It turns out 27,000 rubles per person, despite the fact that they lead 12 hours a week each.

Administrator: 10 000 rubles + 3% of the total revenue. Total: 10,000 + 540,000 * 0.03 \u003d 26 200 rubles.

Organizational plan

Financial plan

Profit before tax: 540,000 - 406 200 \u003d 133,800 rubles.
Tax (we calculate the USN 15% of the difference between income and expenses): 133 800 * 0.15 \u003d 20,070 rubles.
Net profit: 133 800 - 20 070 \u003d 113 730 rubles.
Profitability: 113 730/540 000 * 100% \u003d 21.06%.
Payback period: 80 800/113 730 \u003d 0.71. Consequently, the project will pay off less than a month. But do not forget that at the beginning the number of visits may be less, and, consequently, the payback period will slightly increase.

At the initial stage, the percentage of attendance can be 30-35%.

Risks

Of course, it does not always turn out so rosy as I would like. Therefore, it is very important before the start of work to study the possible risks and try to maximize themselves from them. So, what risks can wait in this area:

Bad location selection.

This factor can lead to low attendance, and, consequently, low yield or even loss. We chose work at school, which significantly reduces the cost of renting the premises and helps as a free advertising platform.

In general, such an option today is practiced by many enterprising novice developing centers. Already then they think about the long-term rental of a separate room.

Possible changes in legislation.

Indeed, it can bring a lot of worries, including to paralyze the center for an indefinite period. It is quite difficult to avoid risk, although the likelihood of his occurrence is not so high today. But you can think about the development of directions that are subject to licensing.

Possible absence of frames.

This factor is the most important thing. No teacher - no process. Therefore, it is very important to search for personnel in advance. It is necessary to think about the development of motivational policy. In our case, it is much easier to solve the problem, because most of the staff will be an employee of the school. For them, these are native walls, and the opportunity to get a very significant additional earnings.

Responsibility for children's health.

No accidents here are unacceptable. Therefore, it is important to carry out instructing with staff, with parents and children.

Important: Remember that you can independently create a business plan for your business. To do this, read articles:

Please finish: We are all people and can make mistakes, something not to take into account, etc. Do not judge strictly if this business plan or others seemed incompletely in the section. If you have experience in a particular activity or you saw the defects and you can add an article, please inform in the comments! Only so we will be able to make business plans more complete, detailed and relevant. Thanks for attention!

The opening of the children's game room is an excellent business idea that, with competent implementation, pays off less than a year. But to begin with, difficult preparation for the opening - the selection of premises and personnel, collecting the necessary documents and much more. We will get acquainted in more detail with how to open a children's game room.

Placement costs for gaming room

Your business plan should begin with counting the cost of renting or buying the room. The room is the second largest cost after the room equipment. You will need to equip it with everything necessary not only for children, but also for workers, as well as organize everything according to the requirements of guests. So, some recommendations for the selection of premises:

The minimum size of the room is 30 square meters. M. . At the same time, you can place up to 20 children at the same time. Open smaller room will be simply unprofitable. On average, this room will cost approximately 300,000 rubles. Given that the hour of time in the room will cost an average of 150 rubles, to recoup this room you will need about six months.
The average gaming room should be at least 75 square meters. m. So, she will be able to accommodate up to 70 children at the same time. You will need about 1 million rubles to open this room, and the monthly profit is up to 80,000 rubles with the calculation that every day will serve 50 children. So, the business can be filled throughout the year.

Business payback will depend on the successful choice of space. On average, you will cover all your costs for 12 months, and then you will receive a stable monthly income.

Required documents for opening

To open a children's game room, you will need many different documents. Some of them will be needed even before you find the room and hire staff, the part will be needed later.

Consider the main package of documents:

Registration of the owner as an entrepreneur . The most important document to be done first. In tax, you will have the opportunity to register as an individual entrepreneur or a limited liability company (LLC). Since the children's playroom is a small business, the IP registration will be the perfect option. It is much cheaper and in the future provides you with a number of benefits when collecting taxes:, Patent form of taxation.
Registration in the Pension Fund as an entrepreneur . Sometimes registration is required in other funds, in particular, non-budgetary.
Choosing the All-Russian Classifier for Economic Activities () . For the children's game room, this code corresponding to activities on organizing leisure or entertainment. In the numerical equivalent - 92.7.
References from Rospotrebnadzor, Fire Safety Bodies, as well as a Sanitary and Epidemiological Station . They are issued after special checks. You need to collect these documents only after you select a suitable room where the children's playroom will be.
Medical books of your employees . They must be provided by workers when receiving work.
. It will be required when running the room and reporting blanks.

Consider that the majority of documents from the above require additional costs. Therefore, be sure to include them in the overall budget.

Equipment of the room

The opening of the children's game room also requires the purchase of a number of attractions and additional devices for organizing a comfortable leisure of children, adults and personnel.

So, before opening the game room, purchase the following devices:

Children's Maze . Kids simply adore this attraction, so it will accurately be popular. Since your room will have its own individual design, it makes sense to order a labyrinth according to an individual sketch. It can be one-story and multi-storey. The cost of your order will pay off for the first month.
Small trampoline . If the area of \u200b\u200byour room allows you, do not miss the capabilities of setting the medium-sized trampoline.
Role-playing games . The kids simply adore them: you can give preference to a small house, children's cuisine, a small stage, etc.
Small entertainment for children of different ages . It can be a variety of soft toys, dolls and cars, board games. When buying board games, do not forget to equip the room with everything necessary: \u200b\u200bfor example, it will take a certain space on the floor for a twister, for a monopoly - a table with chairs, etc.
Lockers for things . They may need parents to leave their belongings. It makes sense to establish the same lockers for staff, equipping them with individual locks and keys.
Sofa or chairs and bags and tables . With the help of these decor items you will achieve a comfortable workplace for staff.

To open the game room, be sure to think about its design and correct arrangement of attractions and furniture. Make it competently will help specialized firms that will be offered professional interesting solutions.

Most of the modern parents at least once in their lives used the services of a variety of children's educational centers.

Conducted polls show that in almost all major cities, more than half of parents who have children aged 8 months to eight years are going to drive or already lead their babies to special educational activities.

If more recently, a visit to such centers was quite expensive, today such services have become available for most people with mid-level income. For this reason, the ownership of its own developing cigarette is quite profitable business.

Despite the fact that there is a tough competition on this segment, the discovery of such a business is a rather profitable and attractive cash investigation due to the fact that young children are becoming more every year, and there are not enough good pre-school institutions. If you said yourself: "I want to open a similar center!" You will have to thoroughly prepare.

Video about the opening of a children's educational center

What is needed for opening?

Before opening a children's developing center, it is necessary to carry out a small marketing study, which is best trusted by a specialized organization.

Marketing research

If you do not want to spend money on professional advice, then the study can be carried out by our own. You need to find out the number of similar organizations in your area or city.

You can poll potential customers, i.e. Parents in clinics, playgrounds and gardensIt is recommended to ask questions about where it would be more convenient to drive their babies, as well as which developing programs they are interested in. The main goal of the survey is to find out what exactly they are guided by choosing a children's center.

check in

Recently, a new law "On Education" was published, which allowed individual entrepreneurs to officially hold educational activities in the presence of workers with pedagogical education. Now for the opening of the children's center, it is enough to just open an IP and get a special license.

To do this, you need either to have pedagogical education yourself, or hire employees with such qualifications.

In addition, you will need to develop a program on which your institution will work, and provide it to the education department.

Children's developing center from scratch

To organize a developing center for children, you will need a suitable room. Most of the novice entrepreneurs prefer premises with a small area - 50 m2.

Location

The main criteria that should be guided by choosing is its location (best in the center of the city or in the center of a large bedroom), the minimum need for repair work, as well as the presence of a place where parents can expect completion of classes and bathrooms.

The choice of the area of \u200b\u200bthe placement of your children's center directly depends on the target audience to which your institution will be calculated. As well as from convenience and your preferences.

Before removing the room, you need to evaluate your own financial capabilities. If your Children's Center claims to be serviced by parents, he must have excellent repair, highly qualified teachers and a professional administrator. Be prepared that it will be hidden.

Remember that the premium class establishment is simply owned in the central part of the city, so renting the premises will cost quite expensive.

If you decide to open a children's center with a low cost of the services provided, you can rent a room on the first floor of some multi-storey building in one of the sleeping areas of the city. It should be decided to decide in advance what kind of region it is best to open a children's center, and the distance from your place of residence should take into account the distance from your place of residence, the availability of direct competitors and solvency of the population.

The area of \u200b\u200bthe leased room directly depends on your tasks and goals. As a rule, the area of \u200b\u200bthe study room must be at least 30m2. Not bad place for the children's club are shopping centers and office buildings.

The main requirement for the leased room is its location on the first floor so that the kids and their parents do not have to rise in the elevator or on the stairs.

When organizing a children's club in a shopping center or office building, several training rooms will need, as they will most likely have a small area.

In addition to the main premises, the children's studio of early development should have a waiting room. Some executives trying to save, trying to do without a similar room. In this case, parents will have to wait for their children on the street and most likely they will stop going to your institution.

Thus, taking into account the classroom, the Hall for expectation and bathroom area of \u200b\u200bthe children's center should be at least 50 m2. If you do not have the necessary amount for renting such a room, you can open a children's center consisting of one study room, but this will significantly limit the amount of services provided.

Recruitment

For the right opening of such a institution will require qualified personnel. This applies not only to teachers, but also administrators.

Statistics show that finding a professional administrator is much easier than a teacher who understands and loves children, as well as it will be able to captivate classes and find an approach to every child.

At the position of administrator who will receive visitors will answer customer calls, to schedule all classes and solve other organizational issues can be taken by recent graduates or students.

You will need at least two administrators so that they can work alone. At first, time you can fulfill the duties of the administrator until you find a suitable candidate. With qualified teachers, the situation is much more complicated.

Professional teachers who have experience in pre-school institutions or schools will be much more expensive than administrators. In addition, it is worth remembering that the presence of a diploma of higher education, reference and certificates does not guarantee that the teacher will be able to find a common language with the kids and will not attend their desire to attend the training center and develop.

Practice shows that graduates of pedagogical challenge may quickly find a common language with children and provide more efficient development of a child than more experienced teachers.

Interview with all potential employees is best done personally. Be sure to pay attention to the appearance of applicants, as well as on their Manera of communication, try to evaluate their initiative, wiping work and innovation.

In some cases, Moms of Kids claim to teachers. They do not have specialized education, but are enjoyed by various developing techniques and attend various seminars and courses, and also fond of new trends in the field of preschoolers. The presence of an appropriate diploma is, of course, a very important factor, but in some cases they can be neglected.

Furnishing, equipment

You will also have to purchase furniture and a variety of equipment types depending on the types of services you are going to provide. You also need furniture for the expectation room so that the parents of the children feel comfortable.

All purchased equipment must be made of environmentally friendly materials in order not to harm the health of children.

Toys and consumables

For the work of the children's developing center you will need a variety of toys, such as designers, cubes, mosaic, puzzles and pyramids. They must be high in order to not harm the health of children. In addition, you will need a variety of materials, such as notebooks, albums, cards, markers, etc.

You can buy such items in bulk, because they quickly come into disrepair. Look for suppliers on the Internet, ask your friends. It will help you to save significantly.

Looking for customers

Children's centers are of different species. You will have to determine which kinds of services you are going to provide, it will be directly dependent on which customers you have to work with.

Profile Choice: Additional Classes or Replacement Children's Garden

The most optimal destinations in the activities of such centers are the preparation of children to school, as well as the development of kids useful for the future life of skills such as sociability and leadership qualities.

If you plan to exercise classes with groups of kids one by one or twice a week, then enough and small premises. It is convenient for moms on maternity leave - with a child engaged in a useful occupation, but it is not expensive.

A developing center in which children will be all day will require an additional bedroom, a kitchen and an enlarged staff. In this case, your studio will be called a private kindergarten, and it means that you must arrange it accordingly: with all the necessary certifications, permits and commissions. For the start of the educational career, this is a troublesome and not quite acceptable option.

Developing techniques

You will also have to choose which developing techniques you will use in your children's center. It is recommended to independently master the basics of children's development methods in order to choose the most appropriate option and have the ability to control the learning process.

The most common techniques that ensure the development and creativity of the child are:

systems N. A. Zaitseva,
Waldorf method
glen System Domana,
methods of Montessorry.

With all the abundance of pedagogical technologies, the best results give a combination of several techniques and an individual approach. Excellent if your employees own and theoretical preparations in this matter, and able to create something on this basis.

Advertising

Do not forget about advertising. At the initial stage, you can use the distribution of leaflets, ads, as well as advertising on the Internet on thematic sites and forums. In addition, free classes contribute to the growth of the client base, as they allow parents to decide whether to make your center or not.

Nothing will lead your center more clients than the demonstration of your abilities and the "Sarafan Radio". As an option: Take the participation in any public events with your pupils. Or spend an outdoor thematic lesson on the playground.

Business plan

Question price

So, we will calculate the starting costs. First of all you will need:

rent a room and perform repairs there ( from 150 thousand rubles),
purchase the necessary equipment ( approximately 200 thousand rubles),
buy toys and consumables ( from 80 thousand rubles).
At the salary administrator, teacher and cleaner you will have to spend about 65 thousand per month,
communal services will cost you approximately 15 thousand rubles.

In total, the first month of your children's center will cost about 510 thousand rubles.

Benefit

The average cost of the subscription for eight visits is about 2,000 rubles or 250 rubles per visit.

Considering that attendance of the Middle Children's Center, working in two shifts, is thirty people per month, then the average income is 30 * 250 * 30 \u003d 225000 rubles.

Thus, the full payback of the children's developing center comes in about a year.

Nuances of the work of children's development studio

Is it possible to open a children's development center in the apartment?

If you want to save, you can organize your children's center in your own apartment. The only drawback of this approach is that, engaging with children at home, due to a small amount of free area you will not be able to take a lot of customers.

Other side of the coin: You may refuse the SES authorities in the issuance of permission.Then either engage with children "underground", or bring everything in line with the instructions of inspectors.

Age categories of children

As a rule, children in educational centers can be divided into three main categories:

Kids who still do not go to kindergarten, they can visit your center in the morning.
Older children will come to you after 18 hours, as it is at that time they are taken from preschool institutions.
Schoolchildren of junior classes - for them you can offer additional classes in foreign language, art lessons.

Opening on franchise

A good option to create your own business is the discovery of the children's center for the franchise. Thus, you will not have problems with customers at the initial stage, since, thanks to the known brand, visitors will trust you. In addition, you will definitely help with methodological materials and educational equipment.

However, for such "courtesy" you have to regularly pay tribute. It is about 15-20%. Well weigh all aspects of such work before agreeing on it.

The Children's Development Center can be a profitable business for its owner. But to lead them a person who does not understand anything in raising children, still not. This is a very difficult industry. The opening such center must necessarily be a little enthusiast of its case.

The policy of our state in recent years is aimed at maintaining young families and incentive fertility. Thanks to this, the number of children is increasing every year. Thus, the opening of the children's gaming room is a promising direction.

Often, young mothers think about this business direction, since they especially acutely feel the lack of game zones and deeper understand the needs of children and their parents.

This niche is very attractive in terms of business. This is a fairly stable direction, as the demand falls only in the summer months, when the main flow of customers is not enough on the warm city beach or coming from the city.

This business plan takes into account the important aspects that it is worth paying attention to in order to further exercise effective activities.

The main advantages of this idea:

High demand. The supervision service for children is very relevant and in demand in the modern world. Parents often have no one to leave their child, so the children's playroom is an excellent and inexpensive alternative to private nanny.
Fast payback. This type of business requires relatively small financial investments and is quick-reaching. This weighty plus makes this scope of activity in demand and competitive.
Small financial costs. Naturally, open the game room from scratch you will not succeed, you need starting capital, but still these costs are not as high in comparison with other areas.
Implement the idea associated with the opening of the children's game room is easier than the child's development center or private kindergarten. For example, such activities do not require a license to carry out an educational work, highly qualified specialists.

The amount of initial investment is 542 000 rubles.

The break-even point is achieved on the fifth Month of work.

Payback period is from 13 months.

2. Business, product or service description

Game room for children is a specially equipped room where parents can leave the child to play for a certain time under the supervision of adults.

It is advisable to open a children's room in the shopping center. This is due to a large flow of people. Parents can leave their children and quietly shopping. It is also understood by the owners of shopping centers, so sometimes, having an empty area, can take an understatement of rental rates.

Organizational moments:

The mode of operation of gaming children's rooms, as a rule, depends on the time of operation of the shopping center (10: 00-22: 00). On weekdays in one hour of use of the services of a children's room (in the case of 1 child), parents pay 150 rubles, and on weekends and on holidays - 200 rubles.
The maximum duration of stay 1 child is 4 hours. It is necessary to post the rules regarding the schedule for visiting the institution and the requirements for the fear of children.
An employee of the children's game room should take a child only if the passport has a passport, which he must present. Information about how much the child was enrolled, it is written to the journal of visits or to a regular notebook.
Employees of the children's game room should not take sick children, as they can cause the disease of other children. In this regard, everything should be strictly.
In working days, the greatest demand for children's game room is used from 16:00 to 21:00, since it is at that time parents go shopping. To increase attendance in the first half of the day, you can resort to such tricks as a discount offer. Discounts are also rational to offer regular visitors.
Remember about seasonality. The greatest demand for children's gaming rooms is characteristic of the October-April period. This is due to the fact that weather conditions do not allow for children on open playgrounds. Demand reduction Waiting in the summer.
In order to further develop and increasing the amount of income, it will be necessary to establish festive events. For this purpose, there are also not unnecessary contests, creative circles. You can equip children's cafeteria, to provide photo services, organize the sale of balls and other festive attributes.

3. Sales Market Description

The main target audience of children's game rooms - families with children aged 2 to 6 years. As a rule, parents of such children live in high rhythm and it is important for them to make purchases as quickly as possible. The presence of children's rooms greatly simplifies this task.

The relevance of this business idea today is high as ever: the birth rate grows every year. This is due to both political support and the economic situation. It also contributes to the strengthening of family values \u200b\u200band an increase in the level of overall awareness in society.

The table shows the fertility coefficient for 2013-2016. For the last 4 years, this indicator grows steadily.


All population
Urban population
Rural population

According to Rosstatu during the period (2013-2016), the country's population increased by 3.2 million people, which is significant progress. And according to forecasts, this trend will only increase. The graph below shows the predicted total fertility rate for the next 13 years.

Total fertility rate

(the number of children per 1 woman)

These data are talking about a favorable demographic situation in the country, the prospects for population growth, which will benefit on business niches associated with children.

4. Sales and Marketing

5. Production plan

Denote the main steps of the launch of the children's game room.

Registration in government bodies and obtaining a license

For this business, we recommend to register as an individual entrepreneur to get some tax breaks.
The license for the provision of general education services is not required, which greatly simplifies the task.
Determination of OKVED codes - activities on the organization of recreation and entertainment - 92.7.
Registration in the pension fund.
Obtaining permits for activities from sanitary-epidemiological service.
As a tax system, it is planned to use UNVD. We believe that this is the most profitable tax regime for the game room, when the amount of the tax does not depend on the income of the business. Under UNVD, the tax is paid in the form of a fixed amount once a quarter.

Search for premises and repair

Room Square - 25 - 30 m2;
The room should be ventilated;
The room should be near the entrance, and not at the very end of the corridor, where not every parent with a small child comes;
The room itself must be spacious, light, with good finish;
Toilet rooms must be in close proximity to the rented room.

Registration of the interior of the game room

The interior of the children's game room is drawn up in accordance with the preferences of small clients. We advise you to use bright colors. We categorically do not advise you to make black color and non-juicy dirty tones in the design of the game room.
The game room must have a minimum of two zones: for active games and recreation area. If it is supposed to be held in the room birthdays, parties and thematic tea drinking, there must be an appropriate equipment in the room or at least a place for it.
The room should be mild in the literal sense of the word. Here, literally everything is made of printed material.

Game room and her equipment

Equipment for children must first be safe. Only certified toys should be purchased, which do not cause allergic reactions in children.

Equipment for children's game room, rub.
Name	number	Price per 1 pc.	total amount
Labyrinth
Inflatable trampolines




Board games, drawing sets
Lockers
TOTAL

6. Organizational structure

For the effective operation of the room there are enough employees who will work shift.

The responsibilities of workers include:

look after the children;
ensure the safety of children;
keep the room clean;
monitor the work of the equipment;
communicate with children, learn their games and entertainment.

Employees who will look after children should be educated and decent. It is desirable that nanny had a medical or pedagogical education. In addition, it is very important to find a common language with small visitors. Just listen to children and love to play with them, and they will repay you the same. Employees of the children's game room must have a medical record and undergo regular medical examinations. Remember that the safety of children depends on the care of the employee, so it is important to conduct a careful selection of employees.