Hello lovers of internet marketing!

If you are not satisfied with low sales and high competition, then the UTP is exactly what you need! What is ITP? How to make a UTP? You will learn about this below, so get it more comfortable!

The main thing about UTP

So, what is it - the ITP, and how can it help sales? UTP is a unique trading proposal, which is one of the most common and efficient trading business strategies. It lies in the fact that the seller's proposal has narrow and clear criteria:

• specific product and specific use from it;
• the offer is strong and attracts the buyer to him;
• the offer is quite interesting so that the buyer makes the purchase immediately.

And, the main thing is that the MTP is monopolistic, available only from the offering side, and competitors are not able to repeat it, since all firms have different criteria.

Perhaps dry information is quite boring, so let's consider the ITP in a nutshell, seeing a specific example - "Only today, and only we have, at a bargain price, the leader in the market that has no analogues!". Please, one of the options.

Want to try to write now right now?

Since the aggressive political technologies of business sharks over decades have become very recognizable, similar to "straight" shouts, you are unlikely to attract the buyer. So in modern business society, people are appreciated that can compile an implicit, but effective, competently built UTP, which can regularly attract customers in large quantities and increase the demand for a product or service.

There is no such step-by-step instruction here, but in return I can provide information to how to make a table that will make it clear what to pay attention to your potential buyers. So, what columns and which lines need to be filled? Total three columns and 5 lines. We write from above: "Parameters", "Your Business", "Business Leading Competitor".

On the left, fill in the parameters for which you will be visible in what you are the best, and what else requires improvement. It means that we write: "availability of prices", "the latitude of the range", "Formation, modernity, new products", "service speed", "quality of service". In the empty cells formed by "your business" and "business leading competitor" fit numbers from 1 to 10 (10 - the best result of the parameter, 1 is the worst result).

Honestly filling in the table, you get trumps, correctly using which, you can create an original and efficient ITP. Here, the main thing is to be beautifully submitted from the table information.

Do I need to learn to create antelo?

Do you think to create a successful street need a "Delight" deposit, or need to be like Steve Jobs? In fact, the competent compilation of the UTP can be safe to learn without leaving the house.

Depending on your stubbornness, enthusiasm, the thickness of the wallet and the presence of time there are two paths - short and efficient, and long, although also unfinished.

Of course, you can learn political technologies and ITP themselves. The network has a lot of free material about this. But for the most prompt and fruitful learning, we recommend using the Internet courses that give numerous marketing schools and.

From schools that do not know if you know, I can advise alexander Tchaikovsky School . Training is divided into several levels - student, intern and hunter. At the first level, the process of studying is close to the traditional, school - "student" introduce the basic concepts step by step, and the main criterion for the assessment is the quality of homework.

At the next step - that is, the "intern", you are already evaluated not as a student, but as a potential colleague. Two projects will be issued to you, and depending on the quality of your work, the relative further employment will be made.

It is worth noting that your work on the project will be under the sensitive leadership of teachers. And a pleasant bonus - projects paid. Well, at the final stage - "Hunter" - the intern is already engaged in real negotiations with customers. After that, the school fulfills its promise - guaranteed employment.

But other experts are trained in the network of wisdom. What kind? - For example, Julia Wolfhound. Her school also has three levels of learning, but in this case mandatory practice less. Yes, students have a homework, but they are not obliged to do projects. Everyone can make money as they want and where they want. Some topics Julia Wolf complete for freeWhat can serve as an excellent example for familiarizing before starting training.

Subscribe to update my blog and make repipes.

Suggestions like the "most interesting courses", the "most useful webinars" for a long time do not cling to buyers. To attract your target audience on the Internet, you need to show what exactly you are better than others and why it is for you a person should appeal. We will understand how to create a unique trading offerwhich will affect the client in the heart!

What is ITP?

American advertisener Ross Rivz, the author of the slogan M & MS - "melting in the mouth, and not in his hands," was sure that advertising should only do one thing - to sell. He made this thought in the book "Reality in Advertising", which became the bestseller among marketers of all over the world. In it, he first marked the concept of the ITP, in order to ever save buyers from meaningless words like the "most", "best", "outstanding".

A unique commercial offer or ITP is what clients will love you by choosing you among the many other companies. By definition of the rivza, the ITP is an advertising message in which your main difference from competitors and the main reason for buying goods you have is formulated. It is used on banners, in contextual advertising, in the mailing list or on the goods cards, as well as in the description of the store on the site.

Well-compiled ITP helps to sell easily, because the client immediately sees why the offer is suitable for him. Competition in price and increases the percentage of re-purchases to avoid competition.

However, do not forget that if the irons from your online store will be returned with breakdowns, then no traffic will keep dissatisfied customers.

Algorithm creation of the ITP?

So, you decided to create a unique trading offer to sell our products on the Internet. Where to begin?

Step 1. Analyze your strengths

For clarity, make a table and mark in it all competitive characteristics with which your company has: extensive experience, price, qualified employees, etc. Write so many items as you can - specify specific deadlines, numbers. Now draw out everything that your competitors can offer. In the results you will receive a unique benefit, which can only boast your company and your product. Put them as the basis of the UTP.

Analysis of the competitive environment will allow you to find our unique advantages - it is necessary to sell to potential customers.

You will get a more complete picture of your business if you just answer these questions:

• What are we doing?
• What are our strengths?
• What are our weaknesses?
• What do we differ from other companies?
• What do competitors talk about themselves?
• Where are our growth zones, what else can I improve?

It is important to answer questions as objectively as possible. Happened? Go ahead!

Step 2: Determine for whom you work

Imagine that you go for a birthday to a close friend and decided to give him a sweater. How will you choose? You will pick up the desired size, remember his favorite color, you will not forget that he loves thin woolen fabrics and the length "to the hip". Knowing a person is good, you will probably make it really desirable gift. Now imagine that you congratulate your colleague with whom you work in different offices. It will be difficult to make a choice, because you are not familiar with his preferences.

Sincere understanding who your client will allow him to offer him exactly what you need. Therefore, the most personalizing the potential client. To begin with, answer these questions:

• Is a man or a woman?
• What is your buyer's age?
• What is fond of?
• What pleases him?
• What is bothering?

Finance the list of questions topics that are relevant to your business so that you have a holistic character.

Open English courses? Then it is important for you to know how long the potential client studied the language and what is its level of ownership by the language of Bairon.

You should have about such a description:

Our client is a housewife, a mom of two children who loves to cook and used to occupy a leading position in a large company. It rests 2 times a year abroad, rides a representative of the representative class, is fond of yoga, suffers from allergies to cats.

Avatar will help to describe the client from three sides: based on the situation, focusing on the psychotype and according to the belonging to the generation. So, instead of a soulless target audience, a real person will appear with the peculiarities of perception, character and life circumstances.

Now you know who exactly offers your product.

Residents Accel, founders of the School of Relationships "Happiness is" Ivan and Maria Lyashenko collected detailed feedback from their listeners and were able to make an accurate portrait of a potential client. So they had to attract new disciples and make training materials more useful for a narrow audience.

This is what the Entrepreneurs themselves say this: "We significantly increased the share of training content, reduced and made a more understandable selling part, substantiated the price policy. We explain in detail why we offer this product and how it will help the needs of the webinar participants. "

Step 3: Tell me what you are ready to help

Change places with your buyer. What do you note when choosing: Price, warranty, reliability, appearance? Personally, you would buy what is trying to sell?

Surely some of your potential customers for some reason goes away to competitors. Try to understand what they have it, but not yours. Try to emphasize the strengths in your ITP, work on the "failed" places.

According to Vladimir Tourman, an expert on the commercialization of innovation, in the ITP it is worth talking about why you like the owner decided to do business. He writes about this in his article "How, without entering the war with competitors, increase the demand for your products." It is likely that your problem you decide through creating business is relevant for other people. The solution found should be emphasized in the UTP.

Step 4: Formulate UTP

Now that you have studied your audience, its needs and our competitors, it's time to formulate the MTP.

To compile not very creative, but the working text you can use the Formula of the John Carlton Copy. Put the data of your company instead of spaces - and ITP is ready:

With _______ (service, product) we help ______ (target audience) to solve ____ (problem) from __ (benefit).

For example: With the help of online volleyball training for adults, we will help all women older than 18 years learn to play the beach season.

You can approach the UTP text and more creatively. The main rule is written in the case. Common phrases, literary beautiful, exemplary and generalized numbers leave potential customers indifferent. Do you provide a 26% discount? Speak about exact figures, and not about "huge discounts" and "favorable offers."

Here are some more important points to which attention is worth:

• Write just as for a friend. Your proposal must be clear from the first time. Zaulous phrases and specific terms Leave for scientific works. The client must understand what he buys and why.
• Accent attention on your strengths. Mention in the ITP, for which the customers should want to want the door, and not to competitors. If you work in your educational center doctors of science, it is not necessary to tell what you have a convenient navigation on the site - so you will someaculate the scope of attention from an important ones.
• Write short. Your goal is to interest the potential client per minute. ITP - a short message, from one-three sentences.

Take advantage of our crib in order not to forget anything:

• Who can use this product / service?
• What will man get, becoming your client?
• What are you better competitors and why not buy analogue of your product?

Errors when drawing up

In a unique trading offer you can not lie. If you promised 50% discount, and only 25% were given, the client will feel deceived. You will lose a reputation, and with it and buyers.

In addition, it is not necessary to include in the UTP the advantages that the client receives by default, for example, the ability to return funds within 14 days (this guarantees the law "On Consumer Rights Protection"). Needless to talk about what you have "professional masters of your business." If it were not so, could you provide services?

Arguments must be confirmed by real facts. I say a little that your service has no analogues on the market - tell me what is unique in your business, give more specifics.

Conclusion: How to check the effectiveness of your ITP

So, you studied our advantages, competitors, presented the target audience and prepared the basis of your sales - the text of the UTP. Now check its viability - make sure:

• Your unique trading offer will not be able to use competitors. They do not provide such services, do not use the same materials or can not compete at the price. Only you can find the specified advantages.
• Your UTP can be formulated on the contrary. For example, an entrepreneur who sells "female large-sized shoes", it may well submit that there is a firm that trades small shoes. Only such antel is competitive. But an example of a bad ITP: "In our club only good music." It is difficult to imagine that someone can offer clients bad music.
• Your ITP does not look absurd. It is unlikely that customers believe that in the online school x can learn English in 1 hour.
• You tested your ITD on customers. Send to mail different options for offers and select one that will collect more responses.
• Make sure your UTP is the answer to the question: "Why do I choose exactly from all similar offers?".

Making UTP is a painstaking analytical work that will require time. But, once investing the time in it, you will result in long-term access to the hearts of your target audience.

Want to create your online school, produce yourself or your expert? Register right now on a free webinar and get a PDF plan for a step-by-step creation of your online school for this

Lack of UTP - Big Mountain for Business. Look at these sites:

In addition to design, they are practically no different from each other - everywhere low prices, high quality and quick installation. It is a pity for people who want to order stretch ceilings - it will have to do not be one hour to wade through the jungle of the clones sites to find the standing option.

Therefore, there must be something emitting business from a common mass - a unique trading offer. It is how it will make competitors fear you like fire, and potential customers more often make a choice in your favor.

By the way, the prices with him can be slightly higher than from other companies: if you offer the buyer a product that will solve his problems - he will be ready to pay more expensive for him.

Only there are three "but" - ITP works if it:

• unique - the competitors do not offer this;
• concrete - the user is immediately clear what it is about;
• valuable - A potential client sees its benefit.

In 2014 we gave general scenario Through which you can create antelp. Today we share new formulas and examples from the practice to come up with or allocate the offer has become even easier.

Where to begin?

Analyze CA. What is good for an avid fisherman, then not suitable for a young woman in maternity leave. Therefore, the development of the UTP should begin with acquaintance with the target audience - what cares your potential customers, what problems do they have and interests?

Example: Suppose you need to come up with antelier for the online store of goods for home. Most often, women are engaged in buying household chemicals, dishes, decors and other women. Order all this online will be those who have no time - it means that your main audience is working women aged 25 to 45 years. What can they be interested in? Surely you will like if you quickly deliver goods. Therefore, good UTP - "Free shipping by Irkutsk for 2 hours."



Pretty good offer. But it can be strengthened - write how quickly the order will bring or indicate that delivery is 24-hour.

Underwater rocks

Remember: Target audience is not just gender, age, income level and other parameters. You need to realize that and to whom you sell, what problems of people help to decide: ideally there should be a clear portrait of the buyer in the head.

We think about business features. Perhaps the readyth is at your nose, you just need to notice it. To do this, honestly answer some simple questions:

• What is your products?
• How exactly is the goods?
• What equipment do you use?
• What are the unique properties of goods?
• How do you interact with customers?
• How to build work on order?

There is a chance that you will see an important advantage that will allow you to break down from competitors. By the way, sometimes you can make antelier from a shortage: "Homemade baking with a short shelf life is only natural ingredients."

Example: Suppose you are engaged in laser cutting metal. Terms, prices and delivery conditions are the same as other companies. But you use a modern fiber optic laser - it allows you to achieve maximum accuracy, up to 0.1 mm. Is it not a street? "Laser cutting accuracy up to 0.1 mm - use the fiber-optic installation of RuchServomotor Lasercut 3015."



And this offer can be strengthened - to finish how accurate the result is.

Underwater rocks

No one knows the features of the business better than his owner - so think and honestly answer the question why you are cooler. Marketer or copywriter will help pull out a chip out of the advantages.

We look at competitors. Spend a detailed and objective analysis - compare your business and suggestions of the main competitors. Here is an exemplary list of parameters for comparison:

• prices;
• availability of loyalty program;
• delivery speed;
• personnel politeness;
• establishment of the order;
• regularity of shares;
• guarantee period;
• the ability to delay pay.

You will get a visual picture - will be visible, by what parameters you lose, and for what exceeding competitors. Winning criteria can be taken as the site of the site.

Example: Imagine that you are the owner of the tires store. Delivery takes from 1 to 7 days, because part of the positions from the catalog are selling under the order. There are no loyalty programs yet, prices are identical with competitors. But all the guarantee of 1-3 years, and you are ready to give an indefinite - "Sale of tires with an indefinite guarantee: free replacement with random damage."

Favorable offer, agree? The only thing, you can work on its design - try to fit the title in 1 line, remove exclamation marks.

Underwater rocks

It is important not to want "like competitors, only better" - if another company has a similar ITP, which will prevent her to make it steeper yours? For example, to offer delivery in 30 minutes, and not in 1 hour. Be objective and try to find something yours.

We ask customers. If you have already had orders, ask why people have chosen your company. Sometimes customers can give a valuable tip.

By the way, it is worth spending such polls from time to time: this will help improve the service and will have a positive effect on the company's reputation.

Example: Suppose you open a beauty salon a week ago. You can ask for employees to ask customers why you chose you. If customers say that you have a convenient time of work - do it with your chief. Let the interior be opened from 12:00 to 22:00, and not from 09:00 to 19:00 as everyone else is nearby. ITP: "Beauty salon with a convenient work schedule: We are waiting for you daily from 12:00 to 22:00."



Very good Utel - Little beauty salon can offer such.

Underwater rocks

It is difficult to follow this advice if you have no orders at all. But there is nothing impossible - to last the thematic forums, social networks, talk with potential customers. Your goal is to find out what attracts buyers.

After all this time-working work, you will have at least a strong advantage on your hands, as a maximum of almost ready-made UTP.

Ice in the apple: 5 formulas for creating antelp

Even a good advantage is easy to spoil if the thought is informated incorrectly. Compare two offers: "Free shipping by Irkutsk for 2 hours" and "We are guaranteed to deliver your order within 2 hours. Delivery throughout Irkutsk. " The meaning is one, but the first is read and perceived much easier.

To formulate a clear and beautiful Utel, you can safely use one of the templates:

Similarly, the templates are not necessary. You can safely change any formula or come up with something completely new - it all depends on the specifics of the business. It is important to remember the benefit of the client: the main task is to show what it will get, and not what a white and fluffy company you have.

We look at the ITD with the client's eyes: 6 fatal errors

False statement. Turning facts or used criteria that should be default. For example, ITP "Professional doctors with experience from 3 years old" is not suitable for dentistry - this is waiting for the clinic.

How to fix: Look at the offer as a potential client. What are you waiting for professional doctors? Surely the right and painless treatment. Try to make this idea in the UTP. "Painless teeth treatment with a guarantee of 3 years - we have professionals work" - is it better, isn't it?

No benefit. Used dubious advantages. The online store of bed linen is needed to brag an assortment: "Online store of bed linen" Sweet dream "- we have 1,000 products." There is always a company that has even more goods.

But if the range is really unique, it can be focused on it: for example, 10,000 handmade kashpo from masters from around the world. Just be careful - make sure that the competitors do not suggest this, and they will not be able to offer in the near future.

How to fix: Find another advantage. Suppose you sell cotton bedding. So emphasize it - "Bed linen for people with sensitive skin: hypoallergenic sets of organic cotton."

Stamped. We chose the coined wording - "fast delivery", "real professionals", "highly qualified specialists", "low prices", etc. Listed can be infinite. Similar phrases are found on hundreds of sites and people are accustomed to them that they simply do not perceive.

How to fix: Add specifics - "Bouquets with delivery in 60 minutes", "Porcelain stoneware from 450 rubles. For 1 m² - we are an official dealer of 5 brands. " Prove the advantage of the facts and work, and if it does not work, choose another UTP.

Wrong accent. They told only one group of goods, while they are ten.

For example: "Fast-drying nail polish: Update the manicure in 60 seconds." Poor, if in addition to varnishes, you sell lipstick, shadow and carcasses - they risk staying unnoticed. If it is nail polishes that make you 80% of profits, then focus on them is permissible. When it is interesting for the sale of all cosmetics, you need to change the MTP.

How to fix: Formulate ATP for the online store as a whole. If groups of goods are too much, focus on the service: "Decorative cosmetics with home delivery: We work around the clock."

Bruep with volume. We tried and wrote antelpiece in size from paragraph: "Tables made of array from 3,895 rubles: low prices, because we produce furniture from our materials - there is a sawmill and a joiner in the north of the Irkutsk region. Find cheaper - make a discount and return the difference in price. "

How to fix: To ruthlessly cut. For the UTP enough of one sentence - "Tables made of array from 3,895 rubles: We will return the difference if you find cheaper." The rest of the information should be taken out in the paragraph below - it is important to explain why you have such available prices.

Repeat for competitors. Saved time on the analysis of competitors and received a clone - an identical or very similar offer. Bad, because all the work is done in vain.

How to fix: Alas, Ideally, you need to start everything again - to analyze the Central Asia, think about the features of the business and compare your online store with similar. If the time does not wait, try to expand the unsuccessful Utel: Replace the "Online Shoe Shoe Shop" to the "Online Shoe Shop with free shipping within 2 hours."

The error is not detected in the ITP? To rejoice until early - the offer may be ineffective, even if it seems very attractive to you.

How to find out if ITP will work

Answer a couple of questions for checking the viability of the offper:

• The offer looks realistic? For example, a very doubtful statement "Language School" Contact "- learn English in 1 hour." But this UTP can already be believed: "Language School" Contact "- English for relaxing abroad for 5 hours."
• ITP answers the question why from all similar offers it is worth choosing that? If yes - everything is in order.

You can also test the ITD on the clients - to make a newsletter with different options and choose the one that the most people responded. With this option, sometimes we use - by the way, and you are signed on our newsletter ? If not, I miss a lot of utilities.

Do not comprehend the time to draw up a unique trading offer - once spent a few hours on the search for the ideal, you will forever get the key to the hearts of potential customers. If you need help, contact - Create an effective offer.

Want to make a slaughter ITP and give acceleration to your business?

For 2013, about 10 billion brands were registered in the world. And each of them wants you to be their client. Everyone is trying to sell something. How to remember them, how to distinguish between yourself?

Each of your potential customers faces such a problem. In each niche, whatever: the sale of automotive spare parts; production of building materials; Beauty salons and hairdressers; Private hospitals and other, other, there are many different companies. And each offers identical or almost identical products or services. How to choose? How to distinguish? Who to contact? How to remember if almost defined?

Each company, it does not matter large or small (even more so!) It is necessary to stand out among competitors. Logo and - it is only half. It is necessary to come up with some kind of unique, special offer that will allocate you on a general background, and will help finish the client in general noise.

Here is how to come up with and make up your unique trading offer, or the ITP, and will be speech in this article.

What is the ITP and how used in marketing and sales

UTP is a unique trading offer. It implies some special characteristics of the brand or product that is presented as an advantage or additional benefit for the client. Utpa is used by marketers when working out an advertising campaign - often it is based on this feature to highlight the company among themselves similar on the market.

Introduced this concept as such an American advertising specialist Rosser Rivz. He developed this concept as an alternative to laudatory speeches in advertising, which was simply stopped believing ordinary consumers. According to his concept, the UTP should:

• broadcast real benefit for the client;
• increase the loyalty of CA K;
• be a unique, special, unique in kind of market.

If you see a feature from a competitor and present it under your sauce - it will not be a strong Utel. It will be just a stolen idea, imitation.

Here it seems there is a unique trading offer, but the same 9 out of 10 competitors

UTP is the reason why consumers should choose you. And it is necessary for each company. Only the one who launches a new, innovative, revolutionary product, analogs that simply is simply not not, can do without a street. In this case, this very product and acts as a unique proposal.

In all other cases - deflated or die, paraphrasing the classics.

What is the ITP business for?

• to distinguish between competitors;
• to conquer appreciation to the target audience;
• to create strong advertising materials () and work out a marketing strategy;
• to highlight your product among the many similar.

Distinguish true and false UTP. True is the real unique characteristics of the product that there is no more in the market in this niche. This is what is laid in the product. False are the fictional benefits, for the lack of true differences. This is what and what is said about this product. And in most cases, entrepreneurs resort to such antel. And what to do if you offer the same product and service as the rest? If you have not invented something unique, some exclusive product, you have to turn on the head and think well than you can hook customers.

Definition from competitors is the key to the success of the advertising company. A unique proposal should clearly indicate benefits for customers on which a message will be built, which will continue to broadcast in advertising, on, social networks and other promotional materials.

How to create a unique trading offer

Many business owners think that Mortar is easier than simple. Two obvious paths for which they go, it is:

"We have the lowest prices!"

Race prices - a dubious advantage for two reasons. The first - there is always the one who has cheaper. The second - low prices you attract the appropriate contingent of customers - insolvent and too economical in order to do not actually say.

"We have a quality service!"

In fact, the concept of quality is completely different. And you can not always guarantee this very service - a lot of human factor plays a lot. But even if, and so, you really work for conscience, it is this phrase "high-quality services", "the best service" was nubbed asking so that they simply fly past the ears.

If you are just starting - yes, for quick sales, you can still somehow beat these two trumps as part of a promotion. For example, the lowest price. But if you want to build a strong brand for a long time - you need to take a time for working out seriously.

In general, any unique trading offer is built on three fundamental principles.

1. Advertising message Must translate specific benefits for the consumer. That is how it is necessary to serve the UTP in the light of your advantages, namely the benefits for the client. It's not so interesting for Italian wallpapers by itself, as the appearance of his room, placed by these wallpaper. So sell him beautiful repairs, easy care for wallpaper, which wash and do not fade, and not wallpapers themselves. But this is all the above, it can get only by purchasing these very wallpapers.

Only if you have to cooperate with you, customers will choose your company.

2. The benefit of the client There must be unique on the background of another, similar to your products. Here everything is clear - this principle is laid in the definition itself. Want to be different? Come up with something that is not your competitors. Only differing, only offering something that no one else offers, you can be not like that. As a result, your product will be chosen (if the benefit is well described) and remember.

3. Benefit must be meaningful, That is, quite attractive for the client to make a choice in favor of your products without unnecessary thought. The benefit should be argued, and not fictional or supened out of the finger. That is why you should greatly explore your target audience, know your customers, their pain and on the basis of this.

When you know what problems your customers are worried, you will be able to offer them a decision in the form of such a unique benefit.

Examples of ATP

Often you can meet the ITP, which are absolutely not playing your hand to business: they are too general and not attracting attention.

How to make such a proposal that will become a heart and engine of the success of your business?

1. Tell something that your competitors are silent.

If such businesses like yours are hundreds, it is very difficult to find something really unique. But maybe there is something about what your customers are simply silent?

Such a case was in my practice. The company is engaged in the production of granite monuments. For customers, the "Default" service is offered - the development of a 3D layout of the future product, and for free. Such a service is provided by other firms, but modestly silent about it. We did not be silent. Benefit - see a full-fledged three-terrible image of the future monument - works well on many customers of the company.

And chewing gum, "orbits", which without sugar? Read the composition of other similar rubber bands - it is identical. And without sugar too. But the "orbit" presents it as antel.

2. Indicate novelty or innovation

If you invented a new way to solve the client's problem, or updated your product, or added some kind of new ingredient to it - do not be silent. It is necessary to make your MTP, and quickly, until someone did it before you.

Remember the advertisement of any new shampoo or cream. They came up with a new formula, then keratin added, then some L-lipids, about which no one heard anything, but if you believe advertising - shampoo makes hair stronger. And the cream just once or two smoothes wrinkles. All thanks to the innovative formula. Take into service.

3. Formula John Carlton

According to this formula, it is very easy to make up, especially if you provide services. The formula is built by type:

Product ___ Helps ___ T. ___ Solve the problem ___ Indicate the benefit.

For example:

The new cream will help women to overcome the first wrinkles and look younger.