Is it profitable to open a point on the market and how to do it. What is better to sell in an online store

During the crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. Therefore, all entrepreneurs need to know what is profitable to sell in a crisis. At a time when a difficult economic situation sets in, people concentrate their expenses on goods and services that cannot be dispensed with.

To achieve high business efficiency in a crisis, it is enough to make a list of essential goods, and then find out in which segment there is a deficit in your city or region. The scope of activity is limited only by the type of product and the amount of start-up capital.

Business in crisis - what to open so as not to miscalculate?

First of all, entrepreneurs are interested in what exactly to do during a crisis so as not to burn out. Below are some examples. All these types of businesses have one thing in common - it is the provision of services and goods that consumers need, regardless of the current economic situation.

Foodstuffs

Foodstuffs remain essential goods at any time. Despite the crisis, people continue to eat. Of course, it will be problematic to get high income by selling gourmet food and expensive products. If you are thinking about opening a business in which you definitely do not burn out and do not go wrong, then pay attention to the sale of food products. With a little capital, you can organize.

The most profitable would be the sale of inexpensive cereals. Accordingly, the purchase must be made at wholesalers at the lowest possible prices, which will require certain costs. Also, the right decision would be to conclude an agreement with bakeries for the supply of inexpensive and social types of bakery products. To ensure a low cost, it is better to buy vegetables from farmers directly.

It will take some time to establish business contacts, but buyers will flow like a river to those who can provide a lower cost. Fewer competitors - less cost of goods for the store, which increases the profit. To assess the order of running costs, take a look at. In a crisis, it is risky to acquire such an establishment, but if you choose a suitable place, the number of clients will be quite large.

Medication

Medicines and devices from the healthcare sector are always in demand. They say that money cannot buy health, but no one wants to do without the help of appropriate means. This is a profitable direction that does not lose customers at any time. It would not be an exaggeration to say that today medicines are a commodity that is one of the basic necessities. Open a personal pharmacy or even a small network. No one wants to save on their health, therefore, the sale of drugs does not decrease even in the most difficult crisis, and sometimes, on the contrary, shows a certain increase.

Hygiene items

Among the essential goods, personal hygiene items can also be distinguished. During a crisis, the level of sales of such goods may decrease slightly, but this affects exclusively expensive products imported from abroad. In addition, consumers prefer to replace it with available domestic counterparts. Among personal care products, the highest sales are shown for washing powders, toothpastes, shampoos, cleaning products, deodorants and perfumes. Firms that sell such goods are able to survive any crisis if they have products at affordable prices on their shelves. It is beneficial to arrange periodic ones that are not timed to coincide with public holidays. For example, give small discounts on a certain day of the week.

Profitable business in times of crisis

Even in a crisis, you can start a profitable business that will bring you a stable income. Demand for expensive goods is falling, but electronics repair, purchase of components, etc. show large volumes. Instead of purchasing new goods, many prefer to repair existing ones.

Auto parts

During the crisis, many people refrain from buying new cars, so it is very profitable to trade in spare parts in such economic conditions. The first step is to assess the segment in your region. You can organize the implementation both in your store and online. First of all, it is worth expanding the assortment, however, it is not worth purchasing parts for expensive models, since they are purchased at the appropriate centers. The only option to avoid inappropriate spending of working capital is to purchase the corresponding elements only on pre-order.

Advice: in a crisis, the one who can offer a wide range of both price and nomenclature levels makes good money. In an auto parts store, it is beneficial to put stands with a variety of technical fluids, consumables, engine oils, etc.

In times of crisis, an auto parts store is a great option for a small town. This business in the process of development can be developed to cover multiple market segments. For example, add a small auto repair shop, where you can immediately install the necessary part or create a point for car washing. In the latter case, the best option would be the one that provides self-service, and hence the lower cost of the service.

It should be noted that trade in spare parts for cars is the most profitable investment option in times of crisis. Many can open such a business, but there are no fundamental requirements for those who will be directly involved in trade. This allows you to hire several workers on a piece-rate scheme - to organize a certain minimum rate with an additional payment for successful transactions. At the same time, you can independently engage in the development of another direction.

Building materials

After a strong increase in the value of foreign currency, imported building materials have risen in price, and their purchase has become unprofitable. At the same time, the need for the relevant materials has not changed. The organization of a business for the production of building materials in 2016 will ensure the receipt of a large number of orders, but this will require maintaining the quality of products at a high level. To do this, you will need to purchase expensive equipment, although for certain types of production in this business segment, you can limit yourself to small expenses.

The largest crisis in the construction segment is expected precisely at the end of 2016, when the construction of a number of large facilities is completed. In a crisis, buying real estate is one of the most noticeable trends. Developers are responding to this by increasing the volume of work and starting to create multi-storey buildings with a small area of individual apartments, which is more profitable when the population's income is low. In addition to them, private individuals are also engaged in construction, who prefer to hire a small team of workers and buy building materials from local manufacturers who offer goods at a lower cost. The absence of the need for expensive delivery also plays a role.

What sells well in a crisis?

In a crisis, everyone is looking for better quality goods at a lower cost. If you know the relevant market, you can get your income from intermediary transactions. Of course, in difficult times from an economic point of view, it will not be possible to make a large mark-up, but with the correct organization of the process, the turnovers will be really large.

Goods from China

Many people know that in the PRC you can remotely purchase most of the goods at discounted prices. This situation in the consumer goods market is due to the lower cost of labor, when compared with our state. Thus, we can talk about a lower cost in this production. Today, Chinese manufacturers offer children's toys, shoes, clothing, various production equipment, electronics and other products at low cost.

This gives us the opportunity to make money on the sale of goods from China. The simplest method is dropshipping - that is, acting as an intermediary between the seller and the buyer. The difference from trade lies in the fact that you do not purchase goods and do not provide storage and delivery, but are exclusively engaged in finding buyers. To engage in this type of business, it is enough to open your own online store, as well as to resell goods from Chinese suppliers. The list will help you with this.

clothing

Regardless of the crisis, things continue to wear out and people need to update their wardrobe. If you are in doubt about what products will sell well during a crisis, open a clothing store and you will not go wrong. There are certain differences between the clothing market and the food sector. There are people who prefer to wear old things, in extreme cases, giving them to be repaired. Nevertheless, a sharp drop in demand has not been observed.

There is a redistribution of the level of sales in different segments: goods of the middle level are being bought less often, while cheap and expensive clothes, on the contrary, are purchased more often. Since the elements of clothing are losing their versatility, during the crisis, citizens try to spend less on one set, but in total, specialized stores still get a fairly large profit.

Those who provide the widest assortment receive the maximum income. You can make sections of second-hand, inexpensive, mid-range and high-end goods. The neighborhood of second-hand and expensive clothing retailers can show high efficiency if the retail space is properly organized. This business thrives even in the most difficult economic conditions.

What services are in demand during a crisis?

In a crisis, you can sell not only goods, but also certain services. Consulting is becoming especially relevant, but it is important to find a demanded direction and convey information about your services to potential customers. This can be done even with minimal investment. Also, a good result is shown by combining services with the sale of thematic goods.

Services and goods for festive and funeral rituals

Regardless of the crisis, people are born, organize weddings, celebrate the birth of children, birthdays, die. These processes cannot be slowed down or completely canceled, since they are an integral part of human life. For this reason, the business with the provision of ritual goods and services is in stable demand. Almost anyone can open such a case, even in the absence of experience.

This is the easiest method of starting your own business with a minimum investment level in 2016. Before starting work, it is necessary to clearly define the specific direction of activity. Some of the ritual goods can be taken with payment upon sale, which makes it possible to save on individual purchases. If you start offering customers a high-level service, high-quality goods, then you can get high profits even in a crisis.

Crisis managers training

During a crisis, many business owners hope to find special managers to reorganize their activities at a time of economic difficulties. They change the basic principles of the enterprise so that the enterprise can get more value in the changed conditions. There are few such specialists in our country, so many managers are forced to go to the appropriate courses on the instructions of the management. If you have personal knowledge in a relevant area or you know someone who can become a teacher in this area, consider that 2016 will be a profitable year for you.

It is quite easy to organize such courses, while the benefits of this type of activity are especially high today. Knowledge and experience is a commodity that is constantly in demand. Professionals in any field are valued by businessmen for their experience in a particular type of activity.

Advice: You can organize a whole group of training courses and actively attract customers. To expand the reach of the audience, it is advisable to create a platform on the Internet, through which you can provide paid information to a huge number of customers.

What to trade during the 2016 crisis in a small town?

Small towns have their own specifics. On the one hand, large players are often absent from such markets, on the other hand, customers are divided between existing enterprises, and it is quite a non-trivial task to entice them under normal conditions. In a crisis, the cost of goods comes first. Offer a lower price for analogs or take a place in a new direction.

Goods for kids

During the crisis, there remains a demand for high-quality goods for a child, which makes this direction very profitable. All parents intend to give their own children the best. Individual dads and mothers, who are forced to spend even more time at work and to provide a more comfortable environment, try to compensate for the lack of their own attention to them. Today there is an increase in the sales of children's goods. If you ask experts what is better to sell in a crisis, you can get different answers, but the sale of toys, clothes and hygiene products for children will sound quite often.

If you want to open up, relying on children's clothing is a risky choice. Many people do not give up used clothes, while new things usually have a high cost. You should not completely abandon the corresponding segment, however, there is no need to significantly expand the assortment, because the benefits will be concentrated in other sections of this group of goods.

Alcoholic beverages

In times of crisis, the issue of stress relief and leisure activities comes to the fore. Alcoholic products are not the last in this, so you can organize a profitable business on this, which will be popular both in large and small cities. If you are significantly limited in capital, then it is better to choose the latter option, since this will provide lower rental costs, and also make it possible to avoid strong competition with large retail chains.

Today the state is introducing a number of measures to combat counterfeit products. This is beneficial to the aspiring entrepreneur as it allows an honest business to stay afloat. Despite the 2016 crisis, the alcohol trade remains profitable and can be considered as one of the key areas of starting a business with minimal investment. Before starting the sale of alcoholic beverages, it is necessary to draw up the appropriate permits and familiarize yourself with the legal acts affecting this market segment. With the right organization, a business selling alcoholic beverages can be very profitable. Not the least important is the choice of location for your store.

In a crisis, it is profitable to trade in essential products, as well as provide services that allow you to save money. Moreover, they can be combined within the same business. Using the example of selling auto parts and arranging a car wash shop on a self-service basis, we can also consider other types of business. An excellent option is to organize various courses, including those on starting your own business. Many are looking for opportunities to earn more and reduce spending. Based on an understanding of the current market situation, one can occupy a niche with low competition and high development potential. It is enough to simply conduct a market assessment.

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Large intermediaries in a crisis experience real economic stress, because in order to reduce costs and increase financial benefits from them in the producer-seller-consumer chain, they try to get rid of them first. At the same time, the organization of such a low-cost intermediation, like dropshipping, can become a truly profitable business. You can also get your own small farm. Today is a lucrative idea. Merchants should expand the range of available goods, since most of the population refuses from expensive goods during a crisis. At the same time, they cannot be completely excluded from circulation. There should always be 10-15% of high-quality goods that will be bought from you, regardless of the crisis.

In contact with

As long as money exists, or items that can replace it, trade exists. Every day we run out of bread, butter, vegetables and fruits, we lack new clothes and shoes, household appliances. The desire to get something new leads people to the market, where, having studied a wide range of goods, they choose exactly the one that is needed in a particular situation.

A purchase is made, as a result of which the seller receives the required amount of money, and the buyer receives the desired product. At first glance, the deal is mutually beneficial and satisfies the interests of both parties, but in fact, an entrepreneur engaged in the market finds himself in a more advantageous situation, since it was he who was lucky enough to overtake competitors and get this buyer. The latter is important in the conduct of a trading business. The lack of buyers makes it unprofitable and leads to the closure of the outlet, which many novice businessmen fear most of all.

Trade has been and remains the most profitable business from the point of view of earning profit as soon as possible.

The main thing trading rule- creation of our own extensive customer base, as well as the sale of the goods in demand. With skillful goal setting, a small start-up capital and a strong confidence in your own luck, trading in specific goods can become the main source of income and give a 100% return. For example, being the owner of a retail outlet on the market that sells household chemicals, you can get a solid income without worrying about damage to the goods and a decrease in its value. There is always a demand for such goods as potatoes, onions, peppers and other vegetables. People need clothes and shoes all the time and at any time of the year. Selling bakery products, not a single entrepreneur is left behind.

The only thing about worth remembering for a novice businessman:

trade can be profitable only when the number of competitors is minimized;
everything depends on buyers;
investments will certainly pay off, therefore, in an effort to save money, you should not step over the boundaries.

The ideal option is a family trading contract in which all family members participate. In this case, the costs of a loader, a seller and even an accountant are minimized, which allows you to save significant amounts on this expense item that go to the family budget.

Features of the organization of a point of sale on the market

Having not yet decided on the product, but having an idea of what kind it will be, you should start search for a place under the point of sale. The most profitable places are considered to be with a greater traffic of people - the entrance, exit, the first rows, adjacent to them. Naturally, they are all occupied or rented out at inflated prices. Most often, newcomers are offered remote boutiques and pavilions, the rent for which is not as high as the possible profit from sales from this place. In no case should you agree to such an option, it is better to take it more expensive, but near places of large gathering of people.

Having decided to organize a retail outlet, you should decide on form of doing business... The easiest way to take shape is with. Registration in this capacity will not take away more than 1000 rubles, which is important at the initial stage.

Renting a place to sell a product should receive a new status, as this will greatly simplify relations with the market administration and future suppliers.

If you have not registered an organization yet, then easiest This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace the accountant in your company and will save you a lot of money and time. All reports are generated automatically, signed with an electronic signature and sent automatically online. It is ideal for individual entrepreneurs or LLC on the USN, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it became!

Choosing a product for sale

Trading always begins with the selection of a product to be offered for sale. The type, form and name of the goods take an important place in the receipt. Whenever possible, you should trade in inexpensive but exclusive goods that are highly competitive and in demand among consumers.

Before looking for a supplier, you need to devote a few hours to studying the retail assortment located near the retail premises of competitors' boutiques. Having spent quite a bit of time, a novice entrepreneur will be able to avoid mistakes and buy exactly the product that is lacking in this market segment.

So, if in the next pavilion they sell products for cleaning furniture, floors, stoves and bathtubs, washing powders and dishwashing detergents, it is advisable to bring various kitchen utensils and bath items to your own retail outlet: towels, dishes, shelves and plastic cabinets. mops and the like. If we are talking about the sale of T-shirts and sweaters, then you should bring trousers, skirts and jeans to your own retail outlet. In addition, the choice of products can be influenced by the time of year and the demand for it.

For example, in winter, boots and outerwear are in great demand, in summer - dresses, blouses, sundresses and sandals. You should also pay attention to fashion trends. In the last spring-autumn season, sneakers were in great demand. In the same spring, the demand for them dropped, buyers prefer shoes with wide heels or platforms.

Assortment analysis by location

Small city

In terms of trade, small towns have advantages and disadvantages. On the one hand, the population in such cities is small, which means that profits will be distributed extremely unevenly, which makes one think about carefully choosing the location of the outlet. On the other hand, it is possible to bring quite ordinary goods to a small town and sell them at high prices due to the lack of competitors.

To this kind goods may include:

inexpensive, but fashionable this season things and shoes;
household chemicals of foreign manufacturers;
confectionery;
alcohol.

The choice of goods is extensive and depends entirely on the location of the market. So, if the market is located in a residential area, it is advisable to start selling buns, bread, sweets and first-consumption goods, for which people will not specifically go to the supermarket, but will willingly buy by going down to the entrance. Near gas stations, you need to sell spare parts for cars, oils, cigarettes and alcoholic beverages.

Big City

Big cities provide a lot of opportunities for choosing the location of the market where it is planned to open a retail outlet.

So, planning to sell things, footwear, sports equipment, you should rent a room in the clothing market. If the trade is related to household chemicals, vegetables and fruits, it is necessary to rent a trade booth at the grocery market. In addition, there are also construction and mixed markets. Do not forget about the high popularity of wholesale markets, where goods can be sold not by grams, but by tens of kilograms at a time.

When planning to open a retail outlet selling accessories for mobile phones, earrings and other jewelry, it is advisable to place it near a university or school. Students and schoolgirls will become regular customers and bring a good income.

Village

When planning to open a retail outlet in the market in the village, you should carefully study the contingent of local residents. The goods for filling the counter should be selected depending on the needs of customers, bearing in mind that most of the villagers are elderly people who do not need branded clothes and the latest in modern technology.

Most popular in the village are used goods such as:

bread;
flour;
sunflower oil;
salt;
matches;
sugar;
sweet water;
ice cream.

It is advisable to purchase a certain amount of washing powder and detergents, kitchen towels, clothespins, men's and women's socks, underpants, work gloves. Such goods always find their buyer, they are not perishable, therefore the benefits from their sale are obvious. Do not forget about alcoholic beverages as well.

Center or outskirts

When it comes to a point of sale downtown, then it is worth understanding that people go to the center with a specific purpose: to walk, go to the theater, cafe, meet friends. In the city center, you can open a retail outlet with flowers, clothes and shoes, or a grocery store, which will offer alcoholic and carbonated drinks, buns, bread, vegetables, fruits and sweets.

Nobody buys quality clothes and shoes on the outskirts, trade in chemicals, construction materials and small equipment will also not be successful. The purchase of significant goods is always deliberate, the buyer wants to have a choice and therefore go to the city center to shop. On the outskirts, it is allowed to open exclusively a grocery store with a small cafe where you can order coffee, tea, breakfast, or dinner.

Embankment and other places of rest

When planning to open a retail outlet on the embankment, in parks, at a car and a railway station, near a parking lot and the like, it should be understood that, despite a large crowd of people, it will not be profitable to trade in bulky and expensive goods.

Perfect goods are considered:

seeds;
ice cream;
move-dogs;
coffee Tea;
hamburgers;
pies;
sweet and soda water;
alcohol;
napkins.

Analysis of the assortment depending on the area

Food

Planning to open your own retail outlet in the food market, it should be understood that you will not have to expect large incomes at first. On average, no more than 6 thousand rubles are collected from one food outlet per day.

The assortment should be selected on the basis of the above information, personal preferences should not interfere with the desire to earn. It is most profitable to trade in potatoes and other relatively perishable vegetables. Potatoes, carrots, onions and beets will always be in demand. It is no less profitable to trade in meat. In the latter case, the business can become practically waste-free.

Non-food

The non-food sphere of trade should include, first of all, the sale of things, chemicals, dishes, small household appliances, electrical appliances. You should choose high-quality, but not expensive, goods, the mark-up on which will not make the buyer want to pass by.

Construction

The sale of construction products requires not only market research in order to find free poverty, but also the availability of certain knowledge in the field of construction. Not all buyers can sensibly explain what thickness of timber they need specifically, what quality of paint they expect and how many rolls of wallpaper they need. If the supplier of the product does not know this, the business will not work out from the very beginning.

Selection of products for sale depending on the season

Trying to get the most out of trade, you should focus not only on the location of the market and the number of competitors, but also on the season, especially when it comes to trading vegetables and fruits. In winter, it is most profitable to trade potatoes, carrots and onions.

In the spring, you can make good money selling strawberries, cherries and fresh vegetables. In summer, tomatoes, cucumbers, plums, pears, apples, peaches and apricots are in great demand. In the fall, you can organize a wholesale of sweet peppers, eggplants and cabbage.

The same applies to clothing and shoes. The assortment of the outlet must change following the change of seasons, otherwise the entrepreneur will not benefit from the business he has started.

Typical mistakes of beginner entrepreneurs in the field of trading in market squares

You should not count on the fact that by purchasing goods on the cheap, renting a retail outlet and finding several buyers, you can build a real business that can be passed on to your own children.

Many entrepreneurs stay afloat for only a few years, or even months, after which they close, having come to the erroneous conclusion that such a business is unprofitable.

In fact, problems like this arise from numerous mistakes performed in the course of trading, here are some of them:

The listed reasons are far from the only ones, but they are in most cases that have a negative impact on the trading business.

Impact of the crisis on market trading

Successful trade largely depends on the purchasing power of citizens.

In crisis years, buyers have less money, respectively, they go to the market less often, which leads to a decrease in the number of sales and the closure of many outlets.

During the crisis years most profitable to trade products and essentials. Clothes, footwear and small household appliances are in less demand, as well as interior items. The crisis is disastrous for trade, but with a lot of experience in this area, you can adapt to it.

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think over the range of products for sale. This is the main question facing every aspiring entrepreneur. If you cannot decide on the choice of the direction of activity, check out the most popular ideas of what to sell in the online store, collected in this article.

Where to begin?

So, you have decided to open your online store, what to sell? This question arises for every aspiring entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, it is enough to test your chosen niche using a special service. With its help, you can determine how often buyers show interest in a particular product by making inquiries in search engines. If the result is low, the products will not be in demand, and accordingly, you will not be able to get a good profit from selling them. If hundreds or even thousands of Internet users search for a product every day, this means that you have made the right choice.

Before making a final decision on how to trade through an online store, decide how much you are ready to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who will prompt and attract buyers to him.

Book trade

Do you want to know what is better to sell in an online store? Pay attention to the books. This is the most popular product on the network, with which many successful entrepreneurs started trading.

Its main advantages:

Low purchase price;
Inexpensive and convenient delivery;
No warranty of any kind;
Simple storage conditions;
High demand.

Collector's editions sell especially well online.

An online book store is a great option. Since books are a fairly popular product, all initial investments are paid off in the shortest possible time. Such products usually have a mark-up of 50-70%. The disadvantages of the business include a high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the best option than selling online for a beginner.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its assortment is constantly updated, therefore, the highest level of competition is observed in this market segment. This is a great 2019 idea of what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract buyers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to the goods during delivery and the return of equipment with a factory defect. The margin for such a product ranges from 15–45%. Electronics occupies one of the first places in the list of the best-selling goods on the Internet, so trading in such goods will in any case bring a good profit.

Childen's goods

If you are looking for what is profitable to sell in an online store, pay attention to baby products and toys. For this type of product, you can make a good markup (over 100%) and, accordingly, get a decent income. Loving parents pamper their little ones, so sales of baby products are constantly growing. Before, carefully study the offers of competitors and select a hot product.

The best option for aspiring entrepreneurs who start from scratch is off-line, and some of the things that will bring on commission will be put up for sale in the online store. Thanks to this, you will be able to profit from sales without investing money in the purchase of goods.

Goods for pets

People who have pets are willing to pay any money for the comfort of their pets. If you cannot decide what to trade in an online store, try offering customers:

Food for cats and dogs;
Clothes for animals;
Furniture and accessories.

Such products are of low cost and are always in good demand. In addition, pet products are difficult to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you can ask. This idea is perfect for fishing enthusiasts. Advertise your resource on thematic forums and sites for men. When the business starts to develop, you can add products for hunting and outdoor activities to the assortment.

Intimate goods

Can't find an interesting idea of what you can sell in the online store? Recently, many sites have appeared on the network that offer erotic products. This is a specific product, but it has its own consumers. Many people are embarrassed to buy such a product in specialized stores, so they order it on the Internet. If you have not yet decided what is the best way to trade in an online store, pay special attention to this lucrative idea. There will be no problems with the delivery of such a product, and you can get a solid income from its sale.

Auto parts

This is a great idea for what you can sell online in times of crisis. If you want to open a business with a small investment, you can at first trade in spare parts for a specific car brand. When choosing a specialization, keep in mind that during the crisis, parts for domestically produced cars are more often bought.

The most demanded product:

Filters;
Racks;
Headlights;
Mirrors;
All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide on which buyers your products will be designed. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question,? If you are creative, you can make some products at home and sell them online. Hand-made crafts are very popular, so this activity can bring a good stable profit. Let's figure it out,?

This could be:

Exclusive clothing;
Various souvenirs;
Handmade soap;
Decorative candles;
Jewelry and accessories;
Vine products;
Ceramics and more.

Goods from China

According to experts, it will be guaranteed to bring a decent profit. During the crisis, many consumers prefer inexpensive quality products, so they often visit online stores that offer cheap goods from China.

If you decide to do this, the first step is to choose what to trade.

The most popular Chinese products:

Clothes and footwear;
Car gadgets;
Tablets, laptops and mobile phones;
Accessories.

After you select the range, you need to look for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, that is, you can order goods directly from China from the manufacturer and resell them on your website. If you want to make a good profit, conclude cooperation agreements with retailers and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.

How much can you earn?

It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:

The scale of the business. A small online store with an assortment of 20 items will not be able to generate much profit;
Initial investment. If you invest a lot of money in your business, there is a big risk that you will not get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
Promotion costs. If you do not invest in website promotion, it will start generating income in 2-3 years, and then in the best case;
Attendance. According to statistics, in the West, out of 100 buyers who visit an online store, only 1 person makes a purchase. In our country, people do not trust online trading very much, so 1 person out of 500 decides to buy.

Some resources bring only 5-6 thousand rubles a month, while others, at the same time, allow you to earn up to 5 million rubles. It will take about 10 years of intensive work and a solid investment to develop your store to such a high level.

In addition, I would like to note that the earnings and profits of online stores are two different things. Today, there are many enterprises operating in the network with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintenance and business development. They have been working on the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that generate huge income. It all depends on the choice of goods and your attitude to business.

Most often, deciding to start a business, people choose trade. This is due to the fact that such an activity does not require special knowledge, is available to everyone, and with perseverance and proper business organization, it can bring good profits. Despite the fact that there are a huge number of markets, shops and supermarkets in Russia, their number has not yet reached saturation. Thus, according to statistics, the retail space per capita in our country is almost two times less than in Western Europe.

When planning to start trading, first of all, you should decide on the product that you will offer to customers. You can make money selling any product. What is profitable for you to trade in the market depends on your preferences, connections and life experience. If you do not go into details, then there are several large groups of goods that are usually offered in retail in markets and small stores:

foodstuffs:
clothing and footwear;
goods for household and personal hygiene;
goods for the repair of premises and construction;
tools and household appliances.

Once you have identified your product niche, the next step in starting a business is choosing a location. The axiom is that the best places are located on the path of the flow of people - entry and exit, central aisles near parking lots. However, rental prices are also the highest here. If you do not have experience and "buffer" capital for the first time, then it is better to start not from the most prestigious places, but choosing a counter in the "corral" is obviously a losing option.

Trade in food products

Food products are of the greatest interest. Indeed, no matter how difficult economic conditions may develop in the country, the first problem for the head of the family will always be the task of feeding his loved ones. But for the same reason, the competition in this market segment is very high.

Having decided to trade in food, you will have to compete not only with your neighbors at the counter, but also with supermarkets and retail chains. Naturally, your financial capabilities cannot be compared with Pyaterochka, Magnet or Auchan.

How can you trade profitably on the market in such difficult conditions? The answer is very simple - the same thing that these network giants trade, but offer the buyer what these giants cannot offer. How to survive and thrive in such conditions. It should be understood that when selling, for example, eggs produced even on your own farm, you cannot offer lower prices than in retail chains. The secret is to create your own circle of buyers. It is well known that buyers tend to prefer “their own and trusted” sellers, even if their prices for some goods are higher than those of their neighbors.

It is necessary to establish informal relationships with customers. In this case, they can give you their phone number to notify you of the delivery of a special or cheap item. You can't just abuse such contacts. Obsessiveness can play a cruel joke on you. Consider the specific characteristics and needs of your regular customers. Such contacts are very useful on the eve of big holidays.

There are many questions before, and one of them is the choice of a niche for trading. And it is likely that an unsuccessful choice can only ruin a started business. The problem is felt especially acutely during the crisis, when the population is forced to save money, begins to abandon spontaneous purchases and treat purchases consciously.

In 2018, the population decreased the rate of decline (according to Rosstat information), but the economic situation is still considered unfavorable.

Up to 70% of Russians save on the necessary types of goods: food, clothing, etc. Consumers tend to move away from expensive brands in favor of more affordable ones, more and more people make a shopping list before going to the store. Consumers are more likely to focus on hunting for discounts; the share of goods purchased through promotions is increasing. People are less likely to shop and tend to be stricter about spontaneous purchases.

These factors indicate that it is important to take seriously the choice of goods for trade, to study demand in advance, to analyze the offers of competitors for a specific product in a specific region. In conditions of decreasing purchasing power, it is recommended to concentrate on goods with stable demand: food, clothing and footwear, medicines, and personal hygiene items.

Online shopping or a familiar store?

The unfavorable economic situation intensifies the competition, and this creates the need to optimize trade and reduce costs. One of the possible solutions is to transfer the business online.

Online stores have a number of advantages over classic trading platforms:

There are also disadvantages: additional risks associated with the availability of servers, a decrease in the flow of customers due to the fact that some of the buyers do not like to buy things before they can touch them. Also, some categories of goods are simply not adapted to trade via the Internet, for example, food with a short shelf life.

If the budget does not allow starting a classic store, an online store is a suitable solution, but no one forbids combining the advantages of the two types of sales by organizing their own pick-up points, which will also engage in independent trade.

Selling food is an option that will give stability and. The main feature of food is that everyone needs them at all times, which means that regardless of the income level of the population, the change in demand will be minimal.

It is important to take into account the low purchasing power of today's consumers and select the assortment accordingly: the emphasis should be on cheap and popular products.

For this purpose, the following are suitable:

cereals
meat and fish
vegetables and fruits
milk and dairy products
confectionery

If the budget is not enough to open a full-fledged grocery store, or there is no uncertainty about the opening location, it is recommended to start with a highly specialized store. For example, hot baked goods are good. This will help assess the purchasing power of local consumers more accurately. And then, based on the information received, you can slowly expand the range.

Food trade will provide income stability, but it is low (on average 20%). Firstly, this is due to the high level of competition, and secondly, food products, as a commodity, are distinguished by high elasticity of demand, do not allow the introduction of a large margin. Selling groceries is profitable if you can find a place in a walkable residential area away from competitors, especially large shopping centers. However, there are usually few such free places.

At the same time, additional costs associated with the requirements of the SES should be taken into account.

It is necessary to provide:

cleanliness in the room
compliance of products with all standards
availability of sanitary books among the personnel

You can also consider: trade in snacks, coffee, soda. Maintenance of the machine does not require serious financial efforts, but here it still depends on a good choice of location.

Also, in terms of marginality, weighted tea and coffee are distinguished. The prime cost of tea makes it possible to sell it with a markup of 200-300%.

Trade in clothing and footwear

The clothing trade potentially allows for high margins. However, for this it is necessary to find suitable suppliers who will provide not only a high-quality and cheap product, but also rarely found on the market. But it takes a lot of time to find such suppliers, and it is risky to send goods that have not been tested by the local market for sale, so most often entrepreneurs sell the same clothes as their competitors. The marginality, accordingly, turns out to be low, but this ensures the stability of demand.

Seasonality is present, the assortment will have to be constantly changed. It is also important to take into account changes in fashion and trends, some product may suddenly become very popular, demand will grow by thousands of percent, and in a year no one will remember this product.

In the face of declining real income, it becomes a good option. Such a business will allow achieving a sufficient level of profitability and payback, and the costs of starting a business are small. Also, there is no strong competition in small towns. But there are also disadvantages, a significant part of the audience avoids shopping in thrift stores, others do it stealthily and feel a sense of shame, which means that demand will be limited.

Children's clothing can be distinguished into a separate subcategory. Children are constantly growing and need new clothes on a regular basis. Children regularly stain and tear it. The average parents will be the last to save on their child, all this guarantees a stable and high demand for children's clothing and footwear. Accordingly, the average markup in this segment is higher than the average.

Trade in services

One of the highest-margin niches is trade in services. Most of the costs are for equipment, rent and wages. This includes hairdressing, printing, repair services, various training courses and many other services.