Hello, dear guests and readers of the Electrician's Notes website.

In the last article, we met with you with the requirements for, and their classification.

And today we will take a closer look at prohibition posters.

Let me remind you that there are 13 posters and safety signs in total. There are only 4 prohibition posters. That's about them and will be discussed in this article.

So let's go.

"DO NOT INCLUDE people working"

The first poster we'll talk about is the "DO NOT START PEOPLE WORK" prohibition poster. This poster serves to prohibit the supply of voltage to the place where repairs are being carried out and is portable. It looks like this.

I will say right away that this is the most common poster that we use in our work.

This prohibition poster has certain requirements for size and design.

The frame at the prohibition poster “DO NOT START PEOPLE WORKING” should be red. Frame width is standardized from 0.5 to 1 (cm). The inscription "DO NOT INCLUDE people working" is made in red. The background of the poster must be white.

This poster has 2 sizes: 20x10 (cm) and 10x5 (cm).

The prohibitory poster "DO NOT TURN ON people work" is used in electrical installations up to and above 1 (kV).

Above 1 (kV), a prohibition poster is hung on control keys, prohibition keys and push-button stations of high-voltage switches, as well as on the handles of disconnectors, separators and load switches.

I'll give you an example. The photograph shows that prohibitory posters “DO NOT SWITCH ON people work” are hung on the handle of the bus disconnector, which is in the off state, and also (if you notice) on the automatic power supply of the oil circuit breaker switching circuits (solenoids).

Here is another example from my practice. Here, similarly, prohibiting posters “Do not turn on! People are working” are posted on the automatic circuits of the operational circuits and switching circuits (solenoids), on the handles of the bus and cable disconnectors, as well as on the control key of the oil circuit breaker drive.

Up to 1 (kV) a prohibitory poster is hung out on control keys and push-button posts of automatic switches, contactors, as well as on the handles of knife switches.

If there are no switching devices in the circuit, then the poster in this case is hung out on the sponges (blocks) of the removed fuses.

"DO NOT OPEN work people"

The prohibition poster "DO NOT OPEN people work" serves to prohibit the supply of compressed air or gas to the workplace where repairs are being carried out. This poster is portable. It looks like this.

This prohibition poster, like all others, has certain requirements for size and design.

The frame at the prohibition poster "DO NOT OPEN people work" should be red. Frame width - 1 (cm). The inscription "DO NOT OPEN people work" is made in red. The background of the poster must be white.

This poster has one standard size: 20x10 (cm).

The prohibitory poster "DO NOT OPEN people work" is hung on the valves and gates:

• air ducts
• pneumatic drives of switches and disconnectors
• carbon dioxide pipelines
• hydrogen pipelines

Here I will say that, due to the specifics of electrical equipment at our enterprise, we practically do not use this prohibition poster.

"WORK under voltage, do not turn on again"

And we will complete today's article with the fourth prohibitory poster "WORK under voltage, do not turn it on again."

Dear readers, to be honest, I have never seen or met this poster in real life, and therefore I cannot show you its photographs.

This poster prohibits re-closing the overhead line (VL) switch after it has been automatically turned off. Before turning on the circuit breaker, it is necessary to coordinate the actions with the manufacturer of the work. All this applies to work on overhead lines (VL) carried out under voltage.

The poster is hung out on the keys and control buttons of the switch that feeds the repaired overhead line (VL). This poster is portable. It looks like this:

To the prohibition poster "WORK under voltage do not re-enable", as well as to all others, there are certain requirements for size and design.

This poster should have a red border. Frame width - 0.5 (cm). The inscription "WORK under voltage do not turn on again" is made in red. The background of the poster is white.

This prohibition poster has one standard size: 10x5 (cm).

P.S. On this article on the topic of prohibiting posters on electrical safety, we will finish. In the following articles, we will look at . Follow the site for updates. Subscribe to new articles from the site.

And we continue to get acquainted in more detail with, which are used when working in existing electrical installations.

And again I remind you that there are 13 posters and safety signs in total. Among them, one is an index poster "GROUNDED". That's what this article is about.

Its name speaks for itself. The index poster is intended to indicate that part of the electrical installation that is earthed.

The "GROUNDED" signboard looks like this:

There are certain size and color requirements for this poster.

Instead of a frame, it uses a white border about 1 (cm) thick. The inscription "EARTHED" is in black letters. The background of the poster is blue.

This poster has 2 standard sizes: 20x10 (cm) and 10x5 (cm).

The "GROUNDED" sign is used at all substations of any voltage class.

An example of using an index poster

Let's say that we want to produce on the electric motor of a ball mill for various reasons for this, by the way, an electric motor with a voltage of 3 (kV). To do this, we need where this electric motor is powered from. See the single line power supply diagram of the ball mill below:

To whom it is interesting … I will make a small digression.

It looks like an asynchronous ball mill. Its power is 380 (kW).

A drum is mounted on the shaft of this engine. It is the stage of grinding the solution.

The balls loaded into the drum look like this:

It was a slight digression from the topic.

In our case, it is necessary to turn off the high-voltage switch, line and busbar disconnectors of our connection (see the diagram above). After disconnecting these switching devices, we hang them on the handles of the disconnectors, the solenoid circuit breaker (switching on) and the key for prohibiting the switch on.

Next, with the help, we check the absence of voltage on the current-carrying parts of the electrical installation where we want to install. After installing the portable grounding, we hang out on the handles of the busbar and linear disconnectors, and on the switch prohibition key, the index poster "GROUNDED".

And that's all ... there is nothing complicated here. The main thing is to perform all actions when operating switching devices strictly according to the switching form, because above all.

P.S. Well, that's all I wanted to tell you about the index poster "GROUNDED". If you have any questions while reading this article, feel free to ask.

The use of safety signs and posters in electrical installations is associated with the need to ensure that operations with switching devices are prohibited (turning them on or off) so that no one energizes it by mistake during the operation of electrical equipment.

Posters and signs warn of the dangers associated with approaching live equipment. Safety posters may also indicate the workplace.

According to their purpose, posters and safety signs are divided into:

• - forbidding;
• - warning;
• - prescriptive;
• - indicating.

By the nature of the application, posters and signs of electrical safety are carried out portable and stationary (permanent).

prohibition posters

Prohibiting posters are used to prohibit actions with switching devices (switching on / off), so that during work on electrical equipment it is not erroneously energized.

“Working under pressure. Don't turn it on again!"- this sign prohibits manual re-closing of overhead lines without the consent of the work manager after they have been automatically turned off. Such posters are hung out on the control keys of the overhead line switches when repair work is carried out under voltage.

"Dangerous! Electric field! Passage without means of protection is prohibited.- a poster warning about the possibility of a dangerous effect of an electric field on maintenance personnel, and also prohibits the movement of people without the use of protective equipment. It is installed in outdoor switchgear, in which the voltage exceeds 330 kV at a height of 180 cm on the fences of areas where the electric field strength exceeds 15 kV/m.

"Do not turn on. People are working"- a portable poster prohibiting the supply of voltage to the line. It should be hung out on keys, buttons and control drives of switching devices, when turned on, voltage can be applied to the line. It is used for electrical installations up to 1000 V and above.

"Do not turn on! Work on the line»- a portable poster prohibiting the supply of voltage to the line. It is hung out on the keys and control drives of switching devices, the inclusion of which can supply voltage to the line.

Warning posters

Warning posters warn of approaching a dangerous distance to live parts under voltage.

Stop! Voltage"- warns of the danger of approaching the current-carrying parts of electrical installations that are energized. The poster is used in electrical installations with voltage up to 1000 V and above.

"Don't get in! Will kill"- this poster warns of a possible approach to live parts under voltage when climbing a structure.

"Trial! Life threatening"- the poster warns of the danger of electric shock during high-voltage tests. Such signs are posted on the fences of workplaces during high-voltage tests.

"Carefully! Electric voltage»- a sign warning of the danger of electric shock. It is hung out in electrical installations of any class and subclass of substations and power plants.

Mandatory posters

Mandatory posters are used to indicate workplaces (places of work) in electrical installations, as well as safe approaches to them.

"Work here"- indicates the workplace.

"Get In Here"- used when the workplace is located at a height, indicates a safe way to climb to the workplace

pointing poster

"Grounded"- indicates that a certain section of the electrical installation is grounded and that voltage is not allowed to be applied to it. It is hung out on the drives of switching devices. In the case of using the index and prohibition posters at the same time, the index poster is hung on top of the prohibition posters.

How to make a poster

Very often, marketers use posters in their advertising campaigns. We analyze how to make it, what to look for when designing and where it is better to place it.

The poster is a real art. Marketers, designers and artists around the world compete in the beauty, efficiency and unusualness of their masterpieces.

But creating a poster is not as easy as it might seem. Designers need to take into account a lot of details both during the creation process and after. Read, save and learn new things.

What is a poster

The poster is not only beautiful images of celebrities that were glued to the walls in childhood. In a broad sense, poster- a catchy image with a short text, made for propaganda, advertising or educational purposes.

A modern poster is primarily associated with advertising, which is not entirely true. No less popular is the informational and design poster.

Informational the poster is most often found in the form of various posters. The main purpose of such posters is to convey important cultural information to the audience, announcing events.

For decoration, you can also use specially made posters.

Poster history

Despite the fact that the first “traces” of posters are found in ancient Egypt (images with information about escaped slaves), it is still customary to call the artist the father of the poster. The Frenchman, according to many, is an artist of relatively little talent, which, however, did not prevent him from becoming the creator of a new genre. In 1866, he opened a workshop for the production of lithographic paintings, which was the beginning of the poster.

The posters clearly explained why alcohol is harmful to humans.

Alcohol increases the risk of an accident

It is better to have short hair than to lose it.

The casing was too high

How to make an advertising poster

Bright image

As it is called in marketing - an eye-stopper. The main task is to attract attention, to arouse curiosity. A non-standard image or a bright picture can act as an eye-stopper.

Use one image and don't forget that the poster will be large, so the picture must be in good resolution!

header

The title is not required, but in most cases it will not hurt. Like a picture, it should attract attention, which means it should be read from a distance.

The title can be the name of the promotion, the name of the product, the message about the sale.

Text

The less text, the better. The font must be large. When laying out the text, you need to highlight the trademark and logo.

Use no more than two fonts: one for the body text, the second for the title.

Color

Choose bright, contrasting colors. Contrasting hues blend better and make the poster easier to read.

Thomas Russell, lecturer at the Institute for Contemporary Studies at the Association of Advertising Agencies, shares his tips for creating an advertising poster.

• Simplify. Posters should grab attention instantly and communicate the main idea quickly.
• Show the benefit of the product.
• Use the possibilities of color. The brighter the ad, the better. In moderation.
• Avoid ambiguity. Not everyone can immediately understand your game, accept it and respond positively. If you are not 100% sure, it is better not to use ambiguous images and texts.
• The text should be as light and easy to read as possible.

10 signs of a good advertising poster

How and where to place posters

The placement of the poster depends on its type. If this is an advertising poster, then first of all it is placed on the street: special stands, walls of buildings, fences, stops - wherever as many passers-by as possible would notice it. It is important that nothing around distracts from the poster and does not interfere with it. He should be the center of attention.

The same applies to an informational poster, for which the main thing is to reach a large audience.

Another thing - decorative posters. Here are some tips for placing them.

Posters look most advantageous on plain surfaces. And it doesn't matter where exactly: in the living room, in the kitchen, in the bathroom or in the restaurant.

In addition, posters can be placed on the wall in different ways.

Horizontal row.

Thus, any empty space can be filled.

Collage of four posters.

This placement is great for rooms with high ceilings.

symmetrical arrangement.

If you have multiple posters of the same size, symmetry is for you. In addition, it will help to visually balance the interior of the room.

asymmetrical arrangement.

For such placement it is better to use posters of different sizes. Posters can be hung anywhere.

Poster constructors

If you try, you can make a poster yourself, without even resorting to the help of designers. Check out the very handy and versatile tools for creating posters.

An excellent resource for creating not only posters, but also banners, business cards and various illustrations. It is not necessary to have special skills to draw a cool poster.

Great toolkit and opportunities for both drawing and image editing. And numerous templates will facilitate and speed up the process.

Online editor. Slightly inferior to Canva in terms of tools and templates. However, it is great for quickly creating a simple poster.

Especially for those who want to create their own movie posters and posters!

If you urgently need to make a simple poster, this online resource is just for you!

Dive into theory

In contact with

Classmates

Advertising posters need to be designed correctly. They may or may not grab the audience's attention. Either way, the posters represent your company. First you need to decide what information you want to convey to the public. Then try to write a short message. The fewer words, the better. After that, add the concept, style your message.

What is the history of the promotional poster

The first posters appeared in ancient Egypt. Of course, ancient images have nothing to do with modern posters. As you know, slavery flourished in those days, but in rare cases, slaves ran away from their masters. The latter needed to post information about what happened, for which ads were created. They are the "ancestors" of modern advertising posters.

Culture developed, in ancient Greece and Rome, with the help of posters, the population was informed about upcoming performances, tempting trade offers. In fact, even today we see advertising posters used for similar purposes.

Probably few people know, but the poster has an official birthday, or rather the year is 1482. The bookseller Batdold from England was the first to use an advertising poster for the new edition of Euclid's Geometry. The first poster has not survived to this day, we can only guess how it looked, but a copy of 1491 has been preserved. He advertised the chivalric novel "Beautiful Melusina". This poster is different in that for the first time erotic motifs were captured on it.

At the end of the 18th century (in 1796), the German Alois Senefelder came up with a new method for printing images. The drawing began to be applied to a special stone using a chemical composition, then it was covered with paint, which remained only on the image. This method was much cheaper. Until 1860, advertising posters were printed on a white or colored background, but only in black ink.

The next important stage in the development of an advertising poster is the discovery of the chromolithography method. It is a mistake to assume that it belongs to the Frenchman Godefroy Engelmann, who in 1838 received two thousand francs for it. In fact, six years earlier, the Russian artist Kornily Tromonin printed illustrations for a book about Prince Svyatoslav using chromolithography. The book has sold 600 copies. In addition, Kornily Yakovlevich was the first to create albums with color reproductions of paintings.

The next landmark year is 1865. During this time, printing technology became easier thanks to photochromolithography, invented by Baron von Ransonet of Austria. This method was based on a photographic image and made it possible to obtain almost any shade of blue, red and yellow. Thus, it was possible to make cheap reproductions that conveyed the natural colors of the artist.

In 1866, Jules Cheret, a graphic artist and set designer from France, founded a small lithograph in the country's capital. He determined what the poster should be - catchy (due to bright colors), concise and such that the text and image could be seen "on the go", and attention could be concentrated on the main thing. He designed over 1,000 posters, mostly advertising exhibitions and masquerades.

At the end of the 19th century, in 1897, an exhibition of posters and posters was held in St. Petersburg, which brought together people from all over the world. A large number of artists came to this exhibition with their best works. It was visited by many spectators, everyone was impressed by what they saw. Thus, the poster received universal recognition.

During the First World War, campaign posters were used that urged young people to join the army, help the wounded, subscribe to war loans, and so on. This was the beginning of the history of the social poster.

In 1917, the posters became less and less advertising and became propaganda. At this time, political posters appeared. Artists of the early 20th century (Kazimir Malevich, Alexander Rodchenko, the Shtenberg brothers and El Lissitzky) in their paintings tried to show the social changes taking place in society at that time.

When the Great Patriotic War began, the USSR needed to mobilize all possible resources. One of the ways to call was a poster. Soviet artists who worked on the TASS Windows project. Images were copied using stencils and hung in Moscow and other cities. We all know the poster "The Motherland is calling!", the author of which is I. Toidze. He appeared a week after the start of the war. The phrase was translated into all the languages ​​of the peoples of the Soviet Union, and the circulation amounted to several million copies. I. Toidze depicted a generalized image of the Motherland. A simple Russian woman is excited about everything that is happening and demonstrates an inviting gesture.

Social posters were very common, but don't forget about advertising posters. It is a mistake to assume that the advertising poster appeared in Russia recently. Its story begins in 1925, when a poster urged people to buy shares in the Dobrolet joint-stock company. The advertisement was very aggressive and read: "He is not a citizen of the USSR, who is not a shareholder of Dobrolet." Nevertheless, this approach had a positive effect, since the capital of the joint-stock company increased by 2.5 times over the year.

The Soviet economy was destroyed due to wars, and Soviet society suffered from revolutions. Advertising posters served the formation of both the economy and society. They promoted various products, including hygiene and healthy lifestyle items.

1) Lengies

This is a poster from 1925, which depicts a Komsomol girl in a headscarf. This is how the Komsomol activists walked in the 1920-1930s. This poster calls for overcoming illiteracy in the USSR. Lengiz is the Leningrad State Publishing House. The authors of the poster are the artist Rodchenko A.M. and photographer L. Brik.

2) Mosselprom

3) LED

SID - Sokolniki correctional house, in which the oatmeal factory was located.

4) Yeast beer alcohol

5) Rezinotrest

This poster was also designed by A. Rodchenko and V. Mayakovsky in 1923. It advertises the production of pacifiers for children manufactured by Rezinotrest.

6) GUM

7) Magazine "Crocodile"

In Soviet times, the satirical magazine "Crocodile" was published. The advertising poster was created in 1925 by S. Senkin. The poster features a photograph.

8) State plant "Zarya"

The poster was created by N. Shuvalov in 1926 and advertises cream soda - a drink of the 2nd state plant "Zarya", which functioned in Rostov-on-Don. The man in the ad is blindfolded tasting the drink, but still recognizes it as cream soda.

What types of advertising poster are used today

Playbill

For the theater, the main thing is the corpse and the game. Corporate style and individuality sometimes fade into the background. Some theaters do not even have enough money for the scenery and costumes for the actors, so the posters are given very little attention. Previously, posters were developed only in a single copy. Often they were created on their own. Over time, more and more theaters are funded by private individuals, in connection with which theater posters are ordered in large numbers.

Information and advertising poster

Such a poster not only advertises, but also informs the target audience about the planned exhibitions, cultural events, etc. It offers specific goods and services, uses certain moments to attract the attention of society.

Political, propaganda poster

Political posters before the First World War were used for commercial advertising, but after they began to pursue more and more purposes. There were political advertisements.

Among the wartime posters, three groups can be distinguished:

1. Conscription of soldiers in the armed forces.
2. Raising funds for the war.
3. Demonstration to the whole world of the face of the enemy.

War posters around the world were printed for two purposes: to inform the population about something and to create a negative attitude towards the enemy. Wherever posters were created, in the USSR or Germany, they differed little in structure. During the Second World War, propaganda and political posters were actively printed all over the world.

Currently, in our country, on the eve of the elections, various posters are being created with the image of candidates and their slogans. Designs are very diverse, the latest developments are used to effectively influence voters.

movie poster

The cost of making a film includes not only the cost of shooting, but also the cost of an advertising campaign. Posters are often used for these purposes. As a rule, several variants are produced, but with the same style and design. The movie poster should convey the main mood of the film and emotions.

Music posters

When a musician plans a tour, various products are prepared: T-shirts, stickers, badges, souvenirs, logos, posters with the image of a celebrity. Fans buy products before the concerts, so the goods do not stay in the windows for a long time.

Typically, a music poster contains a portrait of the artist or band. Symbols with a specific meaning, graphics, etc. are applied to it. Sometimes posters are dedicated to a specific song.

Not all performers like to put their portrait on the poster. Often, a graphic collage, a drawing is taken as a basis, or abstract font compositions are printed.

sports poster

Advertising posters are also used for sporting events, be it the Olympic Games or even a regional competition of athletes. Fans spare no expense to buy a poster with their idol. When developing sports posters, the psychology of the fans is always taken into account, while the technology of product composition fades into the background.

social poster

Social posters are usually designed in a sharp style, so that a person will definitely pay attention to it. The reader should have a specific image and thoughts that the creators put into the poster in their head. As a rule, they get what they intended, and the poster hits the perception of a person. Such products, of course, will not change the world, but perhaps they will force people to change something in their lives.

How are posters printed?

Poster and Poster Printing Methods:

1. Offset printing of posters and posters:

• low cost of the poster for large print runs;
• high quality printing;
• use of special paints.

2. Digital printing of posters and posters:

• printing of A3 posters in small circulation;
• urgent printing of posters and posters in one day.

3. Large format printing of posters and posters

• large format poster printing;
• circulation from one copy;
• high quality poster printing 720-1440 dpi.

Additional processing of posters and posters:

• laminating posters with matte and glossy laminating film;
• use of UV varnish, selective and structural;
• foil stamping on posters and posters;
• hot stamping;
• lamination (rolling to foam board and plastic);
• cutting - production of posters and posters of individual shapes and sizes;
• gluing double-sided tape on posters and posters;
• installation of piccolo, eyelets, frames, holders;
• racks, frames, profiles.

What format of advertising posters is the most popular

A4 format. Size ≈ 21cm x 30cm

Such posters are suitable for small spaces, they are also used in multifunctional stands. The A4 format is ideal for placing educational or promotional information in a small area.

A3 format. Size ≈ 42cm x 30cm

As a rule, this format is used to post campaign information. It is suitable for any room. Typically, posters of this format are placed in the corridors, on landings, in laboratories, as well as in production rooms. As a material, you can use banner fabric or plastic. In this case, an advertising poster can be placed on the facade of the building.

A2 format. Size ≈ 42cm x 60cm

The training material is presented on A2 posters. Accordingly, they are placed where training takes place: in halls, classrooms, laboratories, etc.

Format A1, size ≈ 84cm x 60cm

Posters of this format, as a rule, are used for campaigning. They print large images and some text in large print, because it should be possible to read it from afar. If the posters are far from the eyes, then the completeness of perception is not lost. They are placed outdoors or in large spaces such as classrooms, lecture halls, auditoriums, halls.

Create a unique design, and experts will process images, the high quality of which is very important when printing. If you use excellent quality large format printing, you will get bright colors, and the poster will serve you for a long time.

A0 format posters = 841x1189 mm

In this format, you can print advertising posters, and it is also used for scientific and decorative purposes. Of the A series, the A0 format is the largest. If you need to interest viewers at a great distance and present the material brightly, then it is better to use A0.

Pictures, text, tables, and diagrams can fit on the poster. They are used in clinics, at scientific conferences, in educational institutions.

You can decorate a room with large posters if you print portraits, photos of landscapes, reproductions of paintings, arrange them in a frame and hang them on the walls. In short, the A0 format is great for interior design.

But still, mostly large posters are used for advertising. Manufacturers order large print runs of A0 posters and hang them in the largest possible number of people.

Where advertising posters are allowed

You need to know the rules for placing outdoor advertising, but the peculiarity lies in the fact that each city in Russia has its own rules. Let's consider the Moscow norms. In the capital, in 2013, rules were adopted according to which Moscow is divided into Center, North, South, West and East. Certain types of structures are allowed in each territory.

There are very strict restrictions in the center of Moscow: screens, banners, banners and 3x6 shields are prohibited.

Thirteen formats of outdoor advertising are allowed: media facade, supersite 15x5 meters, advertising on a public toilet / kiosk, at bus stops, balloon, cityboard 2.4x1.8 or 3.7x2.7 meters, superboard 12x4 meters, billboard 3x6 meters, poster stand, balloon, poster stand, city-format 1.2x1.8 meters.

Signs are allowed to be placed on houses on the first or second floor, not higher. On balconies, canopies, stucco moldings of buildings, roofing, columns in the center of Moscow, banners with logos are prohibited. Signboards of companies located in houses should be located only within the area of ​​the premises of the company, and the size cannot exceed half a meter in height and 60 percent of the length of the facade (but not more than 10 meters).

When creating a signage design, take into account the architectural features of the building in which the enterprise is located. The advertising poster must fit into the urban environment. Various materials can be used, with stone, metal, glass and wood being preferred. It is forbidden to place contacts and advertising text.

Colored decorative panels are often used to place signs. In fact, this is allowed, but if your company is located in the city center, then it is better not to use the "underlay", as it spoils the appearance of the building. Historic buildings are not allowed to be covered with decorative panels.

Since 2013, work has been underway to restore order in the outdoor advertising market. As a result, advertising has decreased by seventy percent. Hundreds of intrusive signs and approximately 40,000 advertising structures have disappeared from the streets.

What are the steps involved in creating an advertising poster?

Outdoor advertising should convey the message embedded in it to the target audience. Motorists can focus on an advertising poster for only 3-5 seconds, so the message must be as accurate and memorable as possible. If you focus on pedestrians, then they have more time - about half a minute.

In order for an advertising poster to be effective, you need to go through several stages. It is better to involve specialists for this, especially if you own a large brand. However, history knows many successful examples when advertising projects were developed by freelancers and were very successful.

The article will not touch on the marketing component, we will only consider the stages associated with communications.

Stage 1. Strategy.

Developing a message for an ad starts with a strategy. You need to understand how you can attract the target audience on a subconscious level (insight). This will build advertising communication. In particular, the Apple brand uses this insight - "Think different!" That is, if you want to be different, use Apple products. The Nike brand uses the "Just do it!" insight, which encourages you to prove to yourself that there is nothing impossible in this world, you need to overcome self-doubt.

Stage 2. Creative, art direction and copywriting.

When you come up with a strategy, you need to generate ideas for an advertising campaign. They must correspond to the insight and meet the needs of the target audience of the brand, including aesthetic ones. At the second stage, the visual part is developed, the color scheme is determined, images and a slogan are invented.

Many ideas invented by creatives change beyond recognition at this stage, because all people imagine any image in completely different ways. Designers are in the business of making pictures rigid or flexible, conservative or innovative, strong or light, aggressive or friendly.

How to create a promotional poster yourself

If you yourself decide to develop an advertising poster for a company or some product, then it will take a lot of effort so that you are not only satisfied with the result, but also for this poster to work. Advertising should attract the attention of the target audience, create a positive image of the enterprise. To do this, you need to follow certain rules. Below is a guide on how to create a promotional poster.

Step 1. Download and install a graphics editor. To create an advertising poster, you need some kind of graphics editor. For example, Adobe Photoshop or Coral Draw. If you have already worked with any other program, then you can use it. Keep in mind that the program needs to be purchased. If it turns out that the poster was made on a pirated version, you will be issued a fine, and the poster will have to be removed.

Step 2. Let's go through a few lessons on mastering the basic functions of the editor. To create a flyer, you do not have to study the program thoroughly, it is enough to understand the basic functions. If you study the tool well, then the development of advertising will not take much time, and the project will turn out to be original.

Step 3. Start with an idea. First, create a layout, think over the main highlight to make the poster attractive. It should have a specific thought that will attract attention or stay in your head for a long time, like the advertisement itself.

Step 4. Let's draw 2-5 options, depending on the number of your ideas. Create simple layouts, choose pictures for them, sample fonts and think about where the text will be located. From the resulting layouts, choose the three most successful in your opinion and finalize them. Don't stop at one option, even if you think it's the best. Choose a few more, and you may find that one of them will be more presentable.

Step 5. Do not forget to set the poster parameters at the very beginning of work. You need to know the dimensions of the advertising poster at the very beginning. If you design a poster in one size, and then, having learned the necessary parameters, stretch it, you will get a blurry picture.

The best advertising posters: 5 components

1. Eye-stopper. This is what the consumer can "hook" for in your ad. To make a poster memorable, you need to surprise and amaze the audience.

2. Poster header mandatory, it emphasizes the importance of advertising. The title must be written in a clear font and highlighted in a color that is very different from the background.

3. Brevity is the sister of talent. This rule applies to advertising posters as well. Make the font large, easy to read, it should not compete with the title. And in the corner, place a trademark or logo.

4. Contact information. Don't forget to place it on a promotional poster. Otherwise, where to contact a person who is interested in your offer? As a rule, it is located at the bottom of the poster.

5. Play of colors. It is better to use bright colors that catch the eye, otherwise your ad will go unnoticed. Try yellow, it's easy to remember.

How much do custom posters cost?

If you need an advertising poster in A1, A2 or A3 format, then its price depends on the method of production of the circulation. There are two main options - offset and digital printing. It is difficult to say which one will be cheaper, since it depends on the number of copies and the time spent.

The price is affected not only by technology, but also by the quality of the media. To find out the cost of a poster, poster or poster, decide what safety margin you need for the product.

Plain paper is cheap, but if you're advertising on the street, it won't last long. Photo paper, vinyl film, etc. will be more reliable than plain paper.

Where and how to order an advertising poster

Are you thinking about where to order advertising poster? Surely you want the materials to be of high quality, the prices are reasonable, and the order is completed on time? Then contact a reputable printing house, they will be able to satisfy all your requirements.

Typography "SlovoDelo" just refers to such companies. It has been on the market for more than 15 years and provides customers with high-quality promotional products. In addition to advertising, our specialists are engaged in packaging, producing calendars, POS materials, etc.

The SlovoDelo company works with its clients in stages:

1. Receipt of request and cost estimate.

To determine the price, provide the manager with the following information:

• Do you have a ready-made layout of an advertising poster, or does it need to be finalized, or even developed from scratch;
• number of copies;
• product format;
• color (colorfulness);
• paper type and weight;
• whether additional finishing is required.

Printing house "SlovoDelo" accepts orders for the production of any circulation of products.

2. Contract and payment.

• At the first order - an advance payment in the amount of 100% by bank transfer.
• For regular customers, other payment options are possible, the conditions are discussed individually with your manager.